Turi hafi ya vendredi y'umukara na Cyber Kuwa mbere. Iki nikimwe mubihe byingenzi byumwaka mubucuruzi, no kumenya kuvugana nabakiriya bawe, ukurikije ibyo bakunda, nibyingenzi kugirango habeho gusezerana, ubudahemuka, kandi cyane cyane, kugurisha cyane. Niyo mpamvu amakuru aheruka kuva muri Twilio yerekana amakuru yingenzi yukuntu iri tumanaho rigomba gukorwa, urebye ibikubiyemo ubutumwa, ibintu byihariye, hamwe numuyoboro wifuza.
Mu 2023, mu cyumweru cya Cyber, urubuga rwa Twilio rwashinzwe kohereza ubutumwa burenga miliyari enye na imeri zirenga miliyari 64 z’abakiriya bayo. Nkurubuga rushoboza ubwenge bwubucuruzi, kandi tubikesha ubwinshi bwimodoka, byashobokaga kwitegereza imikorere imwe nimwe nziza no kwerekana ubushishozi kubyerekeye ingaruka z’itumanaho, nko kuba ubutumwa bugufi bugira ingaruka nziza mugukurura abakiriya, bitewe nuko nyuma yinyuguti 120, habaho kugabanuka gukabije kurwego rwo gukanda. Byongeye kandi, ibihe byiza byo kohereza itumanaho ni mugitondo na nimugoroba, kandi ni ngombwa kudakabya gukoresha inyuguti nkibintu byo gutangaza (!).
Vivian Jones, Visi Perezida wa LATAM muri Twilio abisobanura agira ati: "Aya makuru ni ingirakamaro kuko yerekana ingingo nyinshi zijyanye n'icyerekezo kigomba gufatwa mu bijyanye n'ingamba z’itumanaho ry’amasosiyete, buri gihe hibandwa ku kurushaho gukora neza mu gusezerana. Gusobanukirwa aho ibintu bigenda ndetse n’uburyo bwo kubyungukiramo ni byo by'ingenzi ku bayobozi bacuruza muri iki gihe." Ati: “Byongeye kandi, ni ngombwa gushimangira ko ubutumwa bugikeneye gushingira ku makuru ajyanye n'imibanire y'umuntu ku giti cye, kandi ikiruta byose, akaba umuntu ku giti cye.”
Raporo y'ibyifuzo by'abaguzi, yasohowe na Twilio mu 2024, yerekanye ko 86% by'abaguzi bavuga ko ubushobozi bwo kohereza ikirango mu gihe nyacyo byongera amahirwe yo kurangiza kugura. Byongeye kandi, igihe cyo gusubiza nacyo ni ngombwa. Abaguzi benshi (51%) biteze kubona igisubizo cyibicuruzwa mugihe cyisaha imwe, byerekana ko kunoza igihe cyo gusubiza bishobora kugira ingaruka zikomeye mubucuruzi. Kugirango birusheho gusobanuka, amakuru yerekana ko 40% byabaguzi bavuga ko baguze inshuro ebyiri naho 25% bagura bwa mbere mubirango byashubije vuba.
Raporo imwe irerekana kandi ko ari ngombwa gukoresha imiyoboro yifuza y'abaguzi. Muri Berezile, abantu 77% bakunda WhatsApp nkumuyoboro witumanaho hamwe nibirango, ijanisha rimwe na imeri. Kwisi yose, imeri na SMS biri imbere yiyi mibare, bikundwa nabantu 79% na 49% byabantu (WhatsApp igaragara cyane mubihugu nka Berezile).
Ati: "Ibi bivuze ko ibigo bigomba gushora imari mu itumanaho ryujuje ibyangombwa byose byifuzo by’abakiriya. Abaguzi bashishikajwe no gukoresha amatariki nko ku wa gatanu w’umukara, ariko bifuza ko byoroha kubikora mu biganza byabo kandi binyuze mu biganiro n’ibicuruzwa basanzwe bafitanye umubano mwiza. Abaguzi bamaze gukoresha igice cyabo cyo kwidagadura kuri porogaramu zabo zohererezanya ubutumwa, kandi iyo ibicuruzwa bikoresha inzira zisanzwe kugira ngo bavugane na bo. Kubayobozi, iyi ni inzira ijyanye no guhumurizwa, kwizerana, koroshya, no korohereza abaguzi mubyababayeho buri munsi.
Nk’uko impuguke ibivuga, imiyoboro isanzwe yo kugurisha no kwamamaza ntabwo isimburwa, ariko ni ngombwa gushora imari mu bintu bishya bigenda byitabwaho, cyane cyane mu bihe nk'ibi birangira umwaka, igihe abaguzi basanzwe biteze ko batanga, ibicuruzwa bishya, n'ibindi. ibitekerezo, ibirango bizamenya icyo gushora imari nuburyo bwo kwitegura ”, Jones asoza.
