Flowbiz (yahoze yitwa Mailbiz), inzobere muri CRM no gukoresha imashini zikoresha e-ubucuruzi, yerekana icyiciro gishya kandi gikomeye cyo kwaguka no gukurikirana ubuyobozi bw’isoko , ubu turi mu itsinda rya Sankhya: " Turashaka kuba igipimo ngenderwaho mu kwamamaza amakuru ashingiye ku makuru muri Brezil no muri Amerika y'Epfo ", nk'uko byatangajwe na Lucas Brum, Umufatanyabikorwa akaba n'umuyobozi ushinzwe kugurisha muri Flowbiz.
Iyerekwa rishingiye ku mateka yo gukura guhoraho mu myaka yashize, ryateje imbere abakiriya bashikamye hamwe n’ihindagurika rikomeza ry’ikoranabuhanga ryarwo - cyane cyane kugura Sankhya iheruka kugarurwa na Flowbiz, bikerekana intangiriro yuru ruzinduko rushya.
E-ubucuruzi ADN n'umurage wibisubizo byagaragaye.
Umwihariko wa Flowbiz kwisi ya e-ubucuruzi yashinze imizi. Iyi sosiyete yavutse mu 2012 nka Mailbiz, yashinzwe na Vinicius Correa ishingiye ku byo yabonye ku isoko. Muri kiriya gihe, ibikorwa byinshi bya e-bucuruzi, harimo n’ibyavuye mu muryango, byababajwe no kwishingikiriza cyane ku miyoboro mike nka imeri yo kugirana umubano n’abakiriya. Iyi nkomoko, yibanze ku gukemura "ingingo zibabaza" zifatika ku bicuruzwa byo kuri interineti, byagize uruhare muri ADN ya sosiyete, imaze imyaka 13 izwiho kuba indashyikirwa.
Mbere yo kwinjizwa muri Sankhya, Flowbiz yari imaze kugira abakozi barenga 80, kuba muri leta zirenga 20 za Berezile, hamwe nabakiriya barenga 1100 bakora, harimo amazina akomeye nka Wepink, Brooksfield, Zelo, Guess Brasil, Logitech, na Growth Suplementos . Iterambere ryahoranye, isosiyete yiyandikishije kwiyongera 45% mumwaka ushize wibikorwa byigenga.
Intsinzi ya platform yamye ihujwe nubushobozi bwayo bwo gutanga ibisubizo bifatika, nko kongera LTV (Agaciro k'ubuzima), kunoza igiciro cyo kugumana no kugura ibicuruzwa, hamwe no kugurisha ibicuruzwa neza, bigaragazwa nibintu nka module "Urugendo", bigira ingaruka nziza mugusubirana no kongera gukora amakarita yubucuruzi yataye. Kumenyekanisha isoko nabyo byanyuze mubihembo, nko gutsindira igihembo cya ABComm Digital Innovation Award mumyaka itatu ikurikiranye (2022, 2023, na 2024).
Ubuhanga bwo gufungura iterambere mu kwamamaza ibicuruzwa.
Icyifuzo cyo kuba igipimo cyakarere gishyigikiwe nurubuga rwikoranabuhanga ruhora ruhinduka. Thiago Pitta, CTO wa Flowbiz asobanura agira ati: “ Uyu munsi, Flowbiz ihagarariye iki cyiciro gishya: imikorere CRM yo kuri e-ubucuruzi irenze kure imeri kandi igatanga ibisubizo bifatika binyuze mu bitangazamakuru byinshi, amakuru ahuriweho, ndetse n'ubwenge bukoreshwa
Urebye ahazaza, isosiyete irashaka guhanga udushya nka "Flows," modules nshya yo gutangiza ibyashizweho kugirango hyper-yihariye ibikorwa byo kwiyamamaza. Vinicius Correa, umuyobozi mukuru wa Flowbiz, ahujwe n’iki cyerekezo cy’ikoranabuhanga, ashimangira intego nyamukuru: " Turi isosiyete yumva umukino wa e-ubucuruzi, ivuga ururimi rw’ubucuruzi , kandi itanga ibisubizo bifungura iterambere ."
Sankhya nkumusemburo wo kwaguka no kubona icyerekezo gishya.
Kwinjira muri ecosystem ya Sankhya ninkingi ikomeye mururwo rugendo rwo kwaguka. Ubufatanye bufatika ntabwo bushimangira imiterere ya Flowbiz no kumenyekana gusa, ahubwo binaguka kugera kubantu benshi cyane - harimo inganda n’ubucuruzi muri rusange, bikaba bisaba ko hakemurwa ibisubizo bihamye kubikorwa byabo bya e-bucuruzi.
" Uyu munsi turabona Flowbiz ihuza urusobe rw'ibinyabuzima na Ploomes na ERP yacu, ikongerera agaciro urubuga rwacu rwuzuye rwo gucunga. Bihuye no gushyiraho itandukaniro ryinshi ku bisubizo byacu ndetse no kuba dushobora gukorera inganda no gucuruza mu buryo bwagutse ". Ubu bufatanye hamwe na ERP ibisubizo bya Sankhya hamwe na CRM ya Ploomes bitanga inyungu zingenzi zo guhatanira.
Kwisubiraho nkikimenyetso cyibihe bishya no kwifuza gushya.
Guhinduka kuva Mailbiz kugera Flowbiz, byuzuzwa n'umukono "na Sankhya", ntabwo birenze guhindura izina; bishushanya gukura kwicyerekezo nicyerekezo cyigihe kizaza. Vinicius Correa asobanura ko izina ryabanje ritagaragaza ubugari bw'ibyo sosiyete yabaye ndetse n'ibyifuzo byayo. Umuyobozi mukuru yagize ati: " Guhitamo izina Flowbiz byaturutse ku cyifuzo cyo guhindura iki cyiciro gishya: gutembera neza, kurushaho guhuza uturere n'imiyoboro , kwibanda cyane ku bucuruzi bw'abakiriya bacu ('biz')
Lucas Brum ashimangira iki gitekerezo: " Flowbiz yavutse hagamijwe kwerekana neza ibyo twabaye byose: urubuga rufasha ubucuruzi bwa e-bucuruzi gushyiraho ingamba zihariye, zunguka, kandi zirambye. Kwisubiraho byibanda ku gushyira Flowbiz kurwego rutandukanye, hamwe na CDP, CRM, hamwe ningamba ."
Hamwe nimyandikire ihamye y'ibyagezweho, ikoranabuhanga rigezweho, indangamuntu nshya igaragara yerekana icyiciro cyayo gishya, hamwe n’ingamba zifatika z’itsinda rya Sankhya, Flowbiz yiteguye gushimangira umwanya wayo muri Berezile ndetse ikagera no hejuru cyane muri Amerika y'Epfo. : " Ntabwo twigeze tuba ikindi gikoresho gusa. Ariko ubu turashaka gutanga byinshi hamwe n'ikoranabuhanga ryacu. Turi abafatanyabikorwa bakomeye ku bashaka gukora ubucuruzi bwabo no guhindura imibare mu iterambere nyaryo ".
