Shaka amanota, genzura amafaranga usigaranye, kurikirana poromosiyo, kandi ukoreshe ibicuruzwa na serivisi. Ntibyigeze byoroha gukora buri kimwe muri ibi bikorwa muri gahunda y'ubudahemuka. Gushora imari mu ikoranabuhanga ni yo ngamba y'ibigo by'abakiriya yo gutanga ubunararibonye bwiza, hibandwa ku koroshya ikoreshwa rya gahunda no kwiharira no guhindura ibiciro by'ibitangwa na serivisi.
Nk’uko bitangazwa na Paulo Curro, umuyobozi mukuru w’ishyirahamwe ry’ibigo by’ubucuruzi byo muri Brezili, ABEMF, “ubu bwoko bw’iyi gahunda ni imwe mu mpamvu zatumye abaguzi benshi binjira muri gahunda cyangwa bazikoresha cyane, ku basanzwe bazitabira.”.
Ibisubizo bigaragara mu mibare iherutse gutangwa n’ikigo, igaragaza iterambere ry’isoko. Mu 2024, umubare w’abiyandikishije muri gahunda z’ubudahemu muri Brezili wiyongereyeho 6.3%, ugera kuri miliyoni 332.2. Ikusanyirizo ry’amanota/mile naryo ryiyongereyeho 16.5%, rigera kuri miliyari 920, kimwe n’isoko ry’ibicuruzwa na serivisi, ryageze kuri miliyari 803.5 z’amanota/miles yishyuwe - ubwiyongere bwa 18.3%.
Muri sosiyete ihemba abantu ibihembo Livelo , ubuhanga bwo gukora ibintu mu buryo bw’ikoranabuhanga (AI) ni ryo shingiro rya serivisi nshya ihabwa abakiriya. Impuguke Livelo ni umufasha mu by’ikoranabuhanga utanga inama zihariye kandi zigisha abitabiriye gahunda, zifasha mu kunoza kwegeranya no guhanahana amanota no gutunganya amakuru yose y’ingendo.
Giro Club , gahunda y’ubudahemuka ya JCA Group, ikigo gishinzwe gutwara abantu mu muhanda, yatangije Conta Giro, ikarita yihariye y’ikoranabuhanga ku bakiriya bayo b’indahemuka. Iyo ikoresheje iyi karita, abayitabira bashobora kugura amatike no kwishyurwa amafaranga mu buryo bwikora. Bizashoboka kandi kongeramo amafaranga kuri iyi karita y’ikoranabuhanga binyuze kuri PIX, bikongera amahirwe yo kuyikoresha.
Koroshya kwishyura ni nabyo byibandwaho na Stix , urwego rw’ubudakemwa rwashinzwe na GPA na RD Saúde. Hamwe na PagStix, abakiriya bashobora gukoresha amanota yabo ya Stix na Livelo kugira ngo bishyure igice cy’agaciro k’ibyo baguze ku bigo bikomeye by’abafatanyabikorwa: Pão de Açúcar, Extra, Drogasil, Raia, Shell, C&A, na Sodimac. Iki gikorwa kimaze gutuma hafi 80% by’amafaranga ya Stix agurwa mu maduka asanzwe.
Hamwe na Mastercard Surpreenda , abakunzi b'umupira w'amaguru bashobora kubona urubuga rw'inyungu rwihariye rwitwa Torcida Surpreenda. Ukoresheje sisitemu yo gukina, birashoboka kurangiza ubutumwa no kugura amatike yo kujya mu marushanwa nka CONMEBOL Libertadores.
“Bitewe n’iterambere ry’ikoranabuhanga nka AI, icyizere ni uko gahunda zizarushaho gutera imbere kandi ku muvuduko wihuse cyane. Iyi gahunda ntizatuma abaguzi bagira ubunararibonye bwiza gusa, ahubwo n’ibigo by’abakiriya bizagira abafatanyabikorwa bakomeye mu ntego zabo zo kumenya abakiriya babo neza no gutanga inyungu n’inyungu mu buryo bunoze,” nk’uko Paulo Curro abivuga.
