Automation ntabwo yigeze ikora neza, cyangwa ntago itoroshye. Hagati yubwoko bwo kwimenyekanisha, ibirango bihura nikibazo cyoroshye: nigute ushobora gukora uburambe budasanzwe kandi bufite akamaro utarenze umurongo wibanga? Hamwe n’abaguzi bitondera ikoreshwa ryamakuru yabo hamwe n’amabwiriza arushijeho gukaza umurego, kwamamaza kuri digitale kuri ubu bihura nimwe mubibazo bikomeye.
Luiz Santos akurikiranira hafi iki kiganiro. Uwashinze Unnichat, urubuga rwa CRM na automatike akoresheje WhatsApp API yemewe, ni inzobere mu ngamba za digitale yibanda ku buryo bwikora, ubwenge bw’ubukorikori, n’itumanaho rinini. Nyuma yimyaka myinshi akorana nubucuruzi bwa digitale hamwe nubucuruzi bwubucuruzi, Luiz avuga ko "gukoresha neza uyumunsi ari ngombwa nko kumenya aho byikora." Kuri we, ingaruka ntizishingiye gusa ku gukoresha nabi ikoranabuhanga gusa, ahubwo no kubura ingamba zo gufata amakuru nkibipimo gusa.
Iterambere ryibikoresho bya AI nibikoresho byikora byatumye bishoboka kwihererana ubutumwa bushingiye kumyitwarire, ahantu, amateka yubuguzi, ndetse nigihe cyumunsi. Ariko ibi bigira akamaro gusa mugihe umukiriya yumva bafite igenzura. Uyu mucuruzi aragabisha ati: "Niba umukoresha atumva impamvu bakira ubutumwa runaka, cyangwa niba bumva ko batewe, ikirango gihita gitakaza agaciro".
Gushakisha kuringaniza bikubiyemo igitekerezo kigenda cyiyongera mubucuruzi: kwimenyekanisha ubyemerewe. Ibi birimo gusobanura neza uburyo amakuru akoreshwa, kwemerera umukiriya guhitamo ubwoko bwitumanaho bashaka kwakira, no gutanga agaciro nyako mubisubizo. Luiz abisobanura agira ati: "Iyo automatike yubahiriza igihe cy'umukiriya, umwirondoro, n'imiterere, ihagarika kuba imashini yohereza kandi ihinduka igikoresho cy'umubano."
Byongeye kandi, ikoreshwa ryingamba nkibanga-ubwambere kwimenyekanisha biriyongera; ubu buryo bushyira imbere kubaha ubuzima bwite no mumashanyarazi yikora. Nk’uko isesengura ryashyizwe ahagaragara na CMSWire ribitangaza, iyi myitozo igenda yiyongera mu masosiyete ashaka kwitandukanya gusa binyuze mu mikorere y’ubutumwa bwabo gusa ahubwo no mu gukoresha imyitwarire y’imyitwarire yabo.
Muri Berezile, iki kibazo nacyo kirushaho kuba ingirakamaro mugihe LGPD (Amategeko rusange yo kurinda amakuru muri Berezile) atera imbere mugutunganya no kugenzura ibigo. Ibi bivuze ko ibyuma bitagizwe neza, utabanje kubiherwa uruhushya cyangwa gukusanya amakuru menshi, ntibishobora guhungabanya ishusho yikimenyetso gusa ahubwo binatanga ibihano byemewe n'amategeko.
Ku bwa Luiz Santos, icyangombwa ni ugukoresha ikoranabuhanga nk'uburyo, atari iherezo. "Icyubaka ubudahemuka bw'abakiriya ntabwo ari ingano y'ubutumwa, ahubwo ni ingirakamaro ku mukiriya. Kwishyira ukizana kwawe ntigukwiye kumva ko ari ubugenzuzi. Igomba kugaragara nk'ubwitonzi."
Kurangiza, kwimenyekanisha hamwe nubwenge no kubahana ntibikiri itandukaniro. Ubu ni ikintu cyibanze gisabwa kugirango automatike iyo ari yo yose ikore kandi itange ibisubizo. Ikibazo ku masosiyete ntabwo ari ugukora neza hamwe na AI hamwe namakuru, ahubwo ni abantu benshi kandi baboneye mubikorwa.
