Buri mwaka, vendredi yumukara nigikorwa kinini cyo kugurisha kumurongo. Kuguha igitekerezo cyuko uyu mwaka uzagerwaho, nkuko amakuru yatanzwe na Confi Neotrust abitangaza ngo e-ubucuruzi bwinjije hafi miliyari 4.76 z'amadorali. Ukuboza, cyane cyane kuri Noheri, indi matariki akomeye yo kugurisha kumurongo, ntaho atandukaniye. Umwaka ushize wonyine, e-ubucuruzi bwinjije miliyari 26 z'amadolari hagati y'itariki ya 1 na 25 Ukuboza.
Ariko nyuma yimpanuka yo kugura kumurongo, haza imbogamizi: nigute wakwirinda "indege" yabakiriya bagura gusa muri uku kuzamurwa kwinshi hanyuma bakabura umwaka wose? Igihe cyakurikiyeho kuwa gatanu wumukara na Noheri ni ingenzi cyane kubicuruzwa bya digitale, kubera ko muri iki gihe cy '"ibihe bitari ibihe", abadandaza benshi babona ibikorwa bitinda kandi bakananirwa gukoresha imbaraga zatewe numwaka urangiye kugirango bafate ingamba kandi bakomeze ababateze amatwi.
Ibintu birashaje, ariko byakajije umurego mugutezimbere e-ubucuruzi nimyitwarire igenda ihindagurika kubakoresha sisitemu. Rodrigo Garcia, umuyobozi mukuru wa Petina Soluções Digitais, yagize ati: "Kugurisha neza ni ngombwa, ariko itandukaniro nyaryo riri muri serivisi nyuma yo kugurisha. Muri iki gihe ni bwo ikirango kigomba gukoresha amakuru y’ubuguzi kugira ngo gitange itumanaho ryihariye, ibyifuzo bifatika, ndetse n’ubunararibonye buhoraho. Kwirengagiza iyi ntambwe bisobanura gutakaza amahirwe yo kugirana umubano n’abandi bagaragaje inyungu. "
Hamwe nibitekerezo, abayobozi bashyizeho urutonde rwabacuruzi gukoresha muri iki gihe:
: "Gushora imari mu kuzamura no gutumanaho: Kuzamurwa mu ntera no koroshya kugereranya ibiciro hagati y’amaduka bituma abakiriya bahitamo bashingiye ku giciro, aho kuba indahemuka. Kubera iyo mpamvu, serivisi nyuma yo kugurisha ibaye imwe mu ngingo zifatika ku bashaka ibisubizo birambye."
Garcia abisobanura agira ati: "Muri iki gihe ni bwo ikirango gikeneye kwerekana akamaro no kubaka icyizere. Kohereza ibyifuzo byihariye, gutanga inyungu zo kugura, no gukomeza ibiganiro bifatika ni ingamba zitandukanya byose."
Gukoresha no 'gukoresha' ubwenge bwamakuru:
Usibye gukomeza umubano, birakenewe gusobanukirwa imyitwarire yabaguzi ishingiye kumibare yakusanyijwe mugihe cyo kugurisha. Amakuru ajyanye no kugura imyirondoro, inshuro, hamwe nimpuzandengo yagaciro ituma hamenyekana amahirwe yo kugura inshuro nyinshi no kumenyekanisha itumanaho. Ibicuruzwa bikoresha ubu bwenge birashobora kugabanya abakiriya no gukomeza kwinjiza amafaranga.
Koresha amatariki yigihe
Amatariki yigihe arakomeza kuba ingenzi kubicuruzwa bya digitale, haba mumahirwe yo kugurisha ndetse nubushobozi bwabo bwo gukomeza abakiriya umwaka wose. Igihe cyakurikiyeho kuwa gatanu wumukara no kwegera Noheri mubusanzwe kibona ubukangurambaga bukomeye, kimwe na Cyber Monday. Ariko ikirangaminsi ntigarukira gusa kuri ibyo birori byingenzi: ibihe nk'umunsi w'ababyeyi, umunsi wa papa, umunsi w'abana, igihe cyo gusubira ku ishuri, ibirori byo mu karere, n'amatariki "ahuza" nko ku ya 10 Ukwakira, 11 Ugushyingo, na 12 Ukuboza na byo byagize uruhare runini mu gushimangira kugura no gukora ibikorwa byihariye byo kwamamaza.
Rodrigo abisobanura agira ati: "Ibicuruzwa byubaka ikirangaminsi hakiri kare birashobora gukomeza guhora mu itumanaho kandi bitanga amasoko ajyanye n’imyitwarire y’abaguzi, bikagabanya gushingira ku kuzamurwa mu ntera no gushimangira ubucuruzi bwisubiramo."
Gushora imari mubitangazamakuru bicuruza:
Indi ngingo y'ingenzi ni ugukoresha itangazamakuru ricuruza, kwamamaza mu masoko ubwabyo, bifasha gutuma ikirango kigaragara na nyuma yigihe cyo kwamamaza. Mugutandukanya ubukangurambaga bushingiye kumateka yo kureba hamwe nibyifuzo byabayumva, umucuruzi akomeza kugaragara kubantu bamaze kwerekana ko bashimishijwe, bishimangira inkwano yubatswe mugihe gikomeye cyo kugurisha.
Inararibonye zirashobora gufata icyemezo kuruta igiciro.
Mugihe abakiriya bagenda barushaho kumenyeshwa no guhitamo, icyerekezo ni uguhatanira kwitabwaho kurushaho kwiyongera umwaka utaha, hateganijwe ko e-ubucuruzi bwo muri Berezile buzakomeza kwaguka. Ubushakashatsi bwakozwe na Americas Market Intelligence (AMI) bwerekana ko biteganijwe ko urwego ruziyongeraho 20% mu 2026, rukagera kuri miliyari 432 z'amadolari ya Amerika, urebye kugura no kwishyura mu bice bitandukanye, kuva ku bicuruzwa kugeza ku isoko.
Rodrigo asoza agira ati: "Igiciro kiracyari ikintu gishimishije, ariko icyubaka ubudahemuka ni uburambe. Ibicuruzwa byumva ibi bizubaka umubano urambye kandi muzima hamwe nababumva."
