Ibigo bito n'ibiciriritse byo kuri interineti byinjije miliyoni 814 z'amadolari y'Amerika mu gihe cy'Umukara Ugushyingo 2025, igihe cyo kugabanyirizwa ibicuruzwa mu kwezi k'Ugushyingo kirimo ku wa gatanu w'umukara (28 Ugushyingo). Iyi mikorere igaragaza iterambere rya 35% ugereranije na 2024, nk’uko amakuru yatangajwe na Nuvemshop, urubuga rukomeye rwa e-ubucuruzi muri Burezili no muri Amerika y'Epfo, anagaragaza ubukure bw’icyitegererezo cya D2C (Direct-to-Consumer), aho ibicuruzwa bigurisha ku baguzi binyuze mu nzira zabo bwite, nko mu maduka yo kuri interineti, bidashingiye gusa ku bahuza.
Igabanywa ry'ibyiciro ryerekana ko Imyambarire yari igice cyinjije amafaranga menshi, igera kuri miliyoni 370 z'amadolari y'Amerika, izamuka rya 35% ugereranije na 2024.Ibyo byakurikiwe na Health & Beauty, hamwe na miliyoni 99 z'amadorari hamwe na 35% byiyongera; Ibikoresho, byinjije miliyoni 56 z'amadolari y'Amerika kandi byiyongereyeho 40%; Urugo & Ubusitani, hamwe na miliyoni 56 z'amadolari y'Amerika no kwiyongera 18%; n'imitako, hamwe na miliyoni 43 z'amadolari y'Amerika no kwiyongera 49%.
Ikigereranyo cyo hejuru cy’itike cyanditswe mu gice cy’ibikoresho n’imashini, ku $ 930; Urugendo, ku $ 592; na Electronics, ku $ 431.
Iyo isenywa na leta, São Paulo yayoboye ibicuruzwa hamwe na miliyoni 374 z'amadolari, akurikirwa na Minas Gerais, wageze kuri miliyoni 80 z'amadolari; Rio de Janeiro, hamwe na miliyoni 73 z'amadorali; Santa Catarina, hamwe na miliyoni 58 z'amadorali; na Ceará, hamwe na miliyoni 43 z'amadorali.
Ukwezi kose, ibicuruzwa byagurishijwe miliyoni 11,6, ubwinshi bwa 21% ugereranije nibyanditswe mu mwaka ushize. Mubintu byagurishijwe cyane harimo imyambarire, ubuzima & ubwiza, nibikoresho. Impuzandengo y'itike yari 271 $, hejuru ya 6% ugereranije no mu 2024.Imbuga nkoranyambaga zakomeje kuba umwe mu bashoferi bahindura cyane, bingana na 13% by'ibicuruzwa, muri byo 84% byaturutse kuri Instagram, byerekana gushimangira ubucuruzi bw’imibereho mu gihugu ndetse no kwagura imiyoboro itaziguye isanzwe ya D2C, ihuza kuvumbura, ibiyirimo, no guhinduka mu bidukikije by’ibidukikije.
"Ukwezi kwarushijeho gukomera nk'imwe mu madirishya akomeye y’ubucuruzi agurisha ku buryo bwa digitale, ikora nk '" ukwezi kwizahabu "kw’ibigo bito n'ibiciriritse. Isaranganya ry’ibisabwa mu Gushyingo ntirigabanya gusa imbogamizi z’ibikoresho, ahubwo binatuma ba rwiyemezamirimo bategura ubukangurambaga bugamije inyungu nyinshi. Ku bikorwa bya D2C, aya makuru ateganijwe asobanurwa mu buryo bunoze bwo kubona no kugumana, nk'uko byatangajwe na Alez. bafatanije na Nuvemshop.
Raporo y'ibyerekezo: Imyitwarire y'abaguzi muri Berezile
Usibye ibisubizo byagurishijwe, Nuvemshop yateguye raporo kubyerekeranye niterambere ryigihugu ryumukara vendredi 2026, iboneka hano . Ubushakashatsi bwerekana ko gushimangira ubucuruzi bikomeza kuba ingenzi mu Gushyingo k'Ugushyingo muri Burezili: 79% by'abacuruzi binjiza buri kwezi barenga $ 20.000 bakoresheje ama coupons yagabanijwe, mu gihe 64% batanze ibicuruzwa ku buntu, ibikorwa byongera cyane ihinduka mu ntangiriro z'ukwezi, mu gihe abaguzi bagereranya ibyo batanga. Kugurisha flash (46%) nibikoresho byibicuruzwa (39%) nabyo byamamaye muri ba rwiyemezamirimo binini, byongera agaciro kagereranijwe no kugura ibintu.
Nk’uko Vázquez abivuga, mu 2025, abaguzi bazamenyeshwa byinshi kandi bafite ibyiringiro bigaragara ku bijyanye no kugabanuka kwagutse. Agira ati: "Icyitegererezo cya D2C kigaragaza ko ari cyiza muri iki gihe, bituma ibicuruzwa bigenzura ibiciro, ibarura, n'itumanaho, bigatanga amasezerano yihariye, kandi bigahinduka hamwe no guhanura byinshi. Kwagura ubukangurambaga bigabanya umuvuduko w’umukara wo ku wa gatanu kandi bigafasha kubaka abakiriya bakomeye, byibanda ku kugumana no kuba indahemuka mu 2026".
Raporo kandi ishimangira imbaraga z’ubucuruzi bw’imibereho: mu baguzi baganiriye n’ibicuruzwa by’abacuruzi ba Nuvemshop, 81.4% baguze ibyo bakoresheje telefoni igendanwa, naho Instagram ikaba irembo rikuru, bingana na 84,6% by’ibicuruzwa rusange. Byongeye kandi, Pix hamwe namakarita yinguzanyo bikomeza gukoreshwa muburyo bwo kwishyura, bingana na 48% na 47% byubucuruzi. Aya makuru yerekana kandi impinduka zikomeye mumyitwarire y'abaguzi.
Mu Gushyingo k'Umukara, Nuvem Envio, igisubizo cyo kohereza ibicuruzwa bya Nuvemshop, yigaragaje nk'uburyo bw'ibanze bwo kugeza ku bacuruzi, bukoresha 35.4% by'ibicuruzwa kandi byemeza ko 82% by'ibicuruzwa byo mu gihugu byageze ku baguzi mu minsi 3 y'akazi.
Isesengura ryerekana ibicuruzwa byakozwe nububiko bwa Nuvemshop bwo muri Berezile ukwezi kose k'Ugushyingo muri 2024 na 2025.
