Iterambere rya Pix (uburyo bwo kwishyurana bwihuse muri Brezili) hamwe n’iterambere rihoraho ry’ubucuruzi bwa elegitoroniki muri Brezili biri gushyiraho uburyo bushya bwo kugurisha hakoreshejwe ikoranabuhanga no kongera inyungu z’abashoramari b’abanyamahanga ku isoko ry’igihugu. Nk’uko Banki Nkuru ya Brezili ibivuga, ibikorwa bya miliyari 72 byakozwe mu gice cya mbere cya 2025, byiyongereyeho 15.2% ugereranyije n’umwaka ushize. Muri icyo gihe, ingano y’imari yageze kuri tiriyari 59.7 z’amadorari y’Amerika, izamuka rya 14.5% ugereranyije n’igihe nk’icyo cy’umwaka ushize.
Hagati aho, ubucuruzi bwo kuri interineti bukomeje kwaguka. Nk’uko bivugwa na ABComm (Ishyirahamwe ry’Ubucuruzi bw’Ikoranabuhanga muri Brezili), uru rwego rwungutse miliyari 204.3 z’amadolari y’Amerika mu 2024, aho miliyoni 414.9 zatumijwe mu gihugu hose, bishimangira iterambere ry’ubucuruzi bwo kuri interineti muri Brezili ndetse n’ubwiyongere bw’abakeneye ibisubizo byihuse, bihujwe kandi bikwirakwizwa.
Muri uru rwego, uburyo bwitwa Pix mpuzamahanga burimo kwiyongera. Uburyo bwo gukoresha Pix mu bikorwa byambukiranya imipaka, haba mu kugura ibicuruzwa n'abaguzi bo muri Brezili ku mbuga mpuzamahanga cyangwa ku masosiyete mpuzamahanga kugira ngo yemere uburyo bukundwa n'abaturage bose, byagiye bikurura ibitekerezo by'abanyamahanga bashaka kwagura uburyo bwabo bwo kugera ku isoko rya Brezili.
Ku bigo byifuza gukorera muri Brezili, guhuza Pix bivuze kugabanya gushyamirana, kongera umubare w’abaguzi, no kwita ku myitwarire y’abaguzi yamaze kugaragara mu gihugu. Muri icyo gihe, bifungura inzira nshya yo gushyira ibicuruzwa na serivisi mu mahanga, bikongera ubushobozi bwo guhangana n’iyi mbuga.
“ Pix yamaze kuba igice cy’ubuzima bwa buri munsi bw’abaguzi bo muri Brezili, kandi kwaguka kwayo mu bidukikije mpuzamahanga bigaragaza impinduka zisanzwe muri gahunda. Iyo ibigo mpuzamahanga bitangiye kwakira Pix, bigabanya gushyamirana, byongera umubare w’abaguzi bo mu gihugu, kandi bikagirana isano itaziguye n’imyitwarire y’abaguzi bo mu gihugu. Turimo kwinjira mu cyiciro aho Pix idakomeza gusa kugurisha muri Brezili ahubwo inashimangira ubucuruzi bwa interineti bwambukiranya imipaka kandi ikegereza isoko ry’igihugu ku bukungu bw’ikoranabuhanga ku isi,” ibi ni ibyavuzwe na Marlon Tseng, Umuyobozi Mukuru wa Pagsmile.
Bitewe n’uburyo ihuza urwego rwayo, uburyo bwo kwishyura bwa Pix (uburyo bwo kwishyura bwihuse muri Brezili), hamwe n’ubucuruzi bwo kuri interineti buri kwiyongera cyane, Brezili iri kwishyira hamwe nk’imwe mu masoko akomeye ku bigo by’ikoranabuhanga n’ubwishyu bishaka gukura muri Amerika y’Epfo. Muri urwo rwego, uburyo mpuzamahanga bwa Pix buragaragara nk’imwe mu mpamvu zikomeye zizatuma iki cyiciro gikurikira gikurikira kirushaho gutera imbere.
