Mugihe vendredi yirabura hasigaye icyumweru kimwe gusa, abadandaza bo muri Berezile baritegura imwe mubitabo byingenzi byakozwe mumyaka yashize. Ubushakashatsi bwakozwe ku isi bwakozwe na Sinch , umuyobozi mu itumanaho rusange, 71% by’abaguzi bo muri Berezile bavuga ko amashusho yongerera inyungu mu itangwa - ijanisha rikaba riri hejuru y’ikigereranyo cy’isi (47%). Aya makuru ashimangira uruhare rwibanze rwibintu bigaragara mubikorwa byo kwamamaza hakoreshejwe Digital kandi bigashyira Burezili kumwanya wambere wumuntu hamwe ningaruka zamarangamutima.
Kurenga imbaraga zamashusho, ubushakashatsi bugaragaza umuguzi uhujwe, uteganijwe kubakoresha, ufunguye gukoresha ubwenge bwa Artificial Intelligence (AI) murugendo rwabo rwo kugura. Kurenga kimwe cya kabiri cyabanyaburezili (56,6%) ibyifuzo byizere bitangwa na chatbots ya AI kimwe nibyakozwe nabantu, bikarenga ikigereranyo cyisi (46%). Uku kwakirwa kwihutisha iyemezwa ryimikorere nubunararibonye bukungahaye kumiyoboro ya rubanda.
Umuyobozi mukuru wa Sinch muri Amerika y'Epfo, Mário Marchetti agaragaza ati: "Umuguzi wo muri Berezile arashaka korohereza, kwizerana, no guhuza. Imiyoboro nka WhatsApp, ifatanije n'ibikorwa byihariye kandi byihariye, bizagira uruhare rukomeye mu bikorwa byo ku wa gatanu w’umukara."
WhatsApp iganje hejuru, RCS itera imbere.
Mu gihe ku isi hose RCS (Serivisi ishinzwe itumanaho) - uburyo bwohererezanya ubutumwa bukungahaye kuri karuseli, amashusho, na buto - bigenda byiyongera ku 47%, muri Burezili WhatsApp ikomeje kwiganza: 60% by'Abanyaburezili bavuga ko iyi porogaramu ari umuyoboro nyamukuru wo kwakira promotion ku wa gatanu w’umukara no ku wa mbere wa Cyber. Kwemeza RCS biracyari mu ntangiriro zayo mu gihugu.
Ubushakashatsi bugaragaza kandi umuguzi wizeye: 45.4% bafite intego yo gukoresha amafaranga arenze muri 2024, mugihe impuzandengo yisi yose ari 31.5%. Byongeye kandi, Abanyaburezili barimo imbere yumurongo: 43.7% batangiye gukurikirana kuzamurwa mu ntera byibuze ukwezi mbere, byerekana imyitwarire ihamye kandi iteganijwe.
Automation no gukurikirana nibyingenzi.
Itumanaho nyuma yo kugurisha rikomeje kuba ingenzi kuburambe. Mugihe cyo kuwa gatanu wumukara, 83.8% byabaguzi ba Berezile baha agaciro ubutumwa bwo gukurikirana no kohereza ibicuruzwa, ugereranije na 61,6% kwisi yose. Imiyoboro yikora isanzwe igizwe nurugendo rwo kugura.
- 60.8% koresha bots kugirango ukurikirane uko ibintu bimeze.
- 51.5% bashaka amakuru y'ibicuruzwa mbere yo kugura.
Aya makuru yemeza ko umuvuduko, gusobanuka, hamwe no gukora ari ibintu byingenzi mu rugendo rwa digitale.
Inzitizi n'amahirwe kubirango
: Sinch iraburira ko ibicuruzwa bishoboye guhuza umuyoboro, igihe, n'imiterere bizagira inyungu nyinshi zo guhatanira. Umunsi wa gatanu wumukara uzaba umwanya wo guhindura buri butumwa muburambe bukomeye - hamwe na AI, automatike, nibirimo bigaragara nkibitandukanya.
Marchetti asoza agira ati: "Ejo hazaza h'itumanaho ricuruza rishingiye ku butumwa bwohererezanya ubutumwa. Buri mubonano ushobora kuba amahirwe yo gusezerana no guhinduka. Ibicuruzwa byumva uyu mutwe ntibizaba imbere ku wa gatanu w’umukara gusa, ahubwo no mu budahemuka bw'igihe kirekire."
