Instagram ikomeje kuba imbuga nkoranyambaga ikoreshwa cyane, ariko ntabwo iganje wenyine. Imikino, imyambarire, ubwiza, ndetse na serivise yimari yibiranga biri mubikunzwe. Ibi ni bimwe mubyavuye mu bushakashatsi bwakozwe n’abanyeshuri ba kaminuza baturutse mu turere dutatu twa Berezile, bafite hagati y’imyaka 18 na 23.
Iyobowe na Universitech Cheers - ifite porogaramu ikoreshwa nabanyeshuri miliyoni 2 kugirango bagere ku birori - ubushakashatsi bupima ingeso nogukoresha itangazamakuru rya digitale muri uru rubyiruko.
Ubushakashatsi bwerekana, nk'urugero, Instagram ikoreshwa buri munsi na 95% by'ababajijwe. Ariko TikTok irerekana kandi cyane, ikoreshwa buri munsi na 75% byurubyiruko, hamwe nibintu byingenzi: umuyoboro ntukoreshwa gusa mu myidagaduro gusa, ahubwo unakoreshwa muburyo bwo gukoresha, imyitwarire, ndetse ningaruka, nkuko ubushakashatsi bubyerekana.
Youtube nayo, ikomeza akamaro kayo bitewe numuco wayo ukoresha: ni urubuga rwatoranijwe kubintu byinshi byimbitse. Ubushakashatsi bugaragaza kandi ko imbuga nkoranyambaga X, yahoze ari Twitter, nubwo yazamutse kandi ikamanuka, ikomeje kubona umwanya wayo mu bikorwa byiza.
AMASOKO N'ISOKO RY'INGENZI
Abitabiriye ubushakashatsi bwa Cheers babajijwe ikibazo gikurikira: “Ni ibihe bicuruzwa ukurikiza ku mbuga nkoranyambaga biguserukira cyangwa bigutera imbaraga?” Nta ngero zatanzwe, nta n'igice runaka cyerekanwe, hagamijwe kwerekana ibyo birango rwose biri hejuru-mu bitekerezo ku bisekuru bishya.
Ubwinshi bwibirango nicyo gisubizo nyamukuru. Ibihangange n'ibirango gakondo, nka Nike na Adidas, mu bucuruzi bwa siporo, biragaragara ku isonga. Ariko, ibindi byiciro nabyo byari bihari mubisubizo.
Kimwe muri ibyo byiciro ni ubwiza no kwita ku muntu ku giti cye. Muri iki gice, abavuzwe cyane ni Wepink, Grupo Boticário, Natura, na Boca Rosa. Mu gucuruza imideli, Lojas Renner SA, Shein, na Youcom baragaragara, "bunguka isoko rikomeye," nkuko ubushakashatsi bushimangira. Mu myidagaduro, Netflix iyoboye.
Umuntu wese utekereza ko urubyiruko rudahangayikishijwe nubuzima bwimari yaribeshye. Mubyukuri, kimwe mubirango byibukwa cyane nabitabiriye ubushakashatsi biva muburyo bwa serivisi yimari: Nubank.
Gabriel Russo, washinze akaba n'umuyobozi mukuru wa Cheers, agira ati: "Ni ubuhe buryo ibyo birango bihuriyeho? Ntabwo ari ibicuruzwa gusa, ahubwo ni ubushobozi bwo gutanga ubuziranenge, guhanga udushya, ubunyangamugayo kandi ikiruta byose, guhuza nyabyo n'indangagaciro n'ibyifuzo by'urubyiruko. Bashakisha ibicuruzwa bibaserukira kandi bibatera imbaraga mu buzima bwabo bwa buri munsi".
