Raporo iherutse gusohoka na TikTok igaragaza ko amatangazo akorwa n’abakora ibikubiye mu nyandiko, ibyo bita "amatangazo ayobowe n’abakora," atera abantu benshi gukanda (CTR) kurusha amakampani asanzwe akorwa n’ibigo, mu gihe agumana ikiguzi kimwe ku bantu igihumbi bagaragara (CPM). Byongeye kandi, izi gahunda zitanga ubwitabire bungana na 159% kurusha amatangazo adakozwe n’abantu bakomeye.
Raporo yasesenguye amakuru yo kwiyamamaza hagati ya Gashyantare 2024 na Mutarama 2025, igaragaza ko itandukaniro riterwa ahanini n'ibintu bitatu: ubuhanga bw'abakora urubuga mu kumenya umuco n'imiterere yarwo, ubushobozi bwabo bwo gukora ibintu bikunze kugaragara vuba, ndetse n'icyizere bubatse ku barukurikira.
Kuri Fabio Gonçalves, umuyobozi w’abanyabugeni bo muri Brezili na Amerika y’Amajyaruguru mu kigo cya Viral Nation akaba n’inararibonye mu isoko ry’ubucuruzi bw’abantu bakomeye, iyi mibare ishimangira ikintu cyari kimaze kugaragara.
Yagize ati: “Icyo tubona ni uko ibikorwa byo kwamamaza abantu bahindura abandi bitagaragaza gusa; bitanga umusaruro. CPM iracyari imwe, igaragaza ko ikiguzi kidahinduka; impinduka ni imikorere. Itangazo ryakozwe n'uwakoze rirahuza by'ukuri n'abareba, rivuga ururimi rwe, kandi rifite ububasha. Ibi bitanga gukanda, guhindura abantu, n'agaciro nyakuri ku kirango.”
Mu rwego rwa TikTok, CPM - cyangwa ikiguzi ku bantu igihumbi - ikomeje gukoreshwa nk'igipimo cyo gutegura ibitangazamakuru. Ariko raporo igaragaza ko, nubwo bikomeje kuba ibi, amatangazo yakozwe n'abantu bakomeye akora neza cyane. Ibi bisobanuye uburyo ibigo bigomba gusuzuma inyungu ku ishoramari mu kwamamaza hakoreshejwe ikoranabuhanga.
Raporo ya TikTok igaragaza kandi ko amatsinda menshi yo kwamamaza imbere mu gihugu arwana no kwigana ubuhanga bwo gukora no gukora ibintu mu buryo nyabwo. Ubushobozi bw'abantu bakomeye bwo gutekereza, kwandika no gusohora ibintu nk'igice cy'ibikorwa byabo bya buri munsi butanga urwego n'ubushobozi bwo gukora ibintu mu buryo busanzwe bugoye kubigeraho.
Fabio agira ati: “Mu buryo busanzwe, uhura n’ibibazo byo mu biro, kwemeza imiterere y’inyandiko, gukora, n’igihe ntarengwa cyo gukora. Uwaremye ni we ugenzura uruziga rwose, kuva ku gitekerezo kugeza ku gusohora inyandiko. Ibi byihutisha umusaruro. Byongeye kandi, batanga ibi bikubiye mu buryo bw’icyizere bamaze kubaka n’umuryango wabo, ibyo bikaba byongera cyane akamaro k’ubutumwa.”
Ku bigo biri ku isoko, aya makuru ashimangira akamaro ko gushyira mu bikorwa ibishushanyo mbonera by’abakora ibikubiye mu igenamigambi ry’ingamba z’ibicuruzwa. Nk’uko Fabio abivuga, iki ni igihe gishya cyo kwamamaza: “Ntabwo bihagije kugira ibicuruzwa byiza cyangwa ingengo y’imari nini; ni ngombwa kugira amajwi nyayo kandi y’ukuri. Muri Viral Nation, twumva ko inshingano zacu ubu ari uguhuza ibicuruzwa n’abakora ibinyamakuru bifatanya n’ababireba by’ukuri, bagatanga inkunga ikenewe, kandi bagakora ibishoboka byose kugira ngo ubukangurambaga burusheho kwaguka, bugire ireme kandi bugire umusaruro.”
Bitewe n'umusaruro utangaje n'ibiciro bishimishije, "amatangazo ayobowe n'abaremyi" kuri TikTok agaragaza ahazaza aho ingaruka z'umuntu ku giti cye n'ubuhanga bizongera gusobanura imikorere y'amatangazo yo kuri interineti.
Ubushakashatsi bwuzuye buboneka kuri: https://ads.tiktok.com/business/en-US/blog/tiktok-creator-advantage?redirected=1 .
