Impumuro nziza n'amavuta yo kwisiga ni byo bicuruzwa bifite intego yo kugura byinshi kuri interineti, nk'uko bivugwa na 54% by'abaguzi babajijwe na NIQ Ebit , ikigo cy’ubucuruzi bushingiye kuri interineti n’ubushakashatsi ku isoko. Impamvu nyamukuru ituma bakunze cyane ivugwa na 44% ko bagizweho ingaruka n'amatangazo ku mbuga nkoranyambaga nka Instagram na Facebook.
Muri Berezile ndetse no ku isi hose, e-ubucuruzi bwerekanye iterambere, biterwa nimpinduka muburyo bwo kugura abaguzi. Aya makuru yashyizwe ahagaragara n’ubushakashatsi bwakozwe na " E-Commerce Trends 2025 ", bwakozwe na Octadesk ku bufatanye na Opinion Box , bugaragaza ko, mu babajijwe 2.055, abarenga kimwe cya kabiri bagura ibintu byo kwisiga kuri interineti, bikagabanya gusura amaduka y’umubiri.
ibikoresho byo kwita ku ruhu , nibicuruzwa byita kumisatsi nko kumisha umusatsi no gusiga amarangi. Kugura ahanini kubikoresha kugiti cyawe, ariko maquillage na parufe yatanzwe nkimpano nabyo bigira ingaruka kubicuruzwa.
Ni ngombwa guhitamo kwisiga neza.
Sosiyete yo muri Berezile ishinzwe Dermatology (SBD) iraburira ko, mbere yo kugura amavuta yo kwisiga, ari ngombwa kumva ibiranga uruhu n'umubiri. Kubijyanye no kuvura uruhu , ibintu bigomba guhitamo neza kugirango wirinde kurakara.
Ibibazo byerekeranye nizuba ryizuba rikwiranye nuburyo bwo guhitamo ibimera byo mumaso birasanzwe, kandi amahitamo yombi agomba guhitamo urebye ubwoko bwuruhu rwa buri muntu, bushobora guhuzwa, amavuta, cyangwa bwumye.
Kubijyanye na parufe, icyifuzo ni ugushaka amakuru kubyerekeye ibihimbano byabo. Impumuro nziza igabanijwe mumiryango ihumura, aribyo ibyatsi, ibiti, na amber. Kubamenya bituma guhitamo byoroshye.
Amakuru ajyanye n'urugero rw'ibinure nabyo ashobora kuba ingirakamaro. Ibicuruzwa bifite ibinure birenga 30% gusa ni byo bifatwa nk'imibavu nyakuri. Bigomba gusigwa ku maboko no mu ijosi, kandi uwo muti ntugomba guhura n'ubushyuhe cyangwa ubushuhe.
Kumenya ubwoko bwimisatsi yawe ningirakamaro muguhitamo ibicuruzwa byiza. Ku musatsi wamavuta, ibicuruzwa byoroheje bituma byumye birasabwa. Kwita kumisatsi yumye, shyira imbere ibicuruzwa bifite amazi meza kandi agaburira, mugihe umusatsi uhuza bisaba kuringaniza hagati ya shampoo na kondereti. Gufasha mubushakashatsi, inama nugusobanukirwa ibirango nibikoresho byakoreshejwe.
Amakuru yumutekano arengera kurinda kugura.
Ubushakashatsi bwakozwe na NIQ Ebit bwerekana ko 88% byabakiriya bagura kumurongo byibuze rimwe mukwezi, bityo bikaba ngombwa kwitondera amakuru yubuyobozi n’umutekano. Gukora ubushakashatsi ku kwizerwa kwububiko bwa interineti, uburyo bwo kwishyura, ibisobanuro byibicuruzwa, no kwirinda uburiganya no kugabanyirizwa ibicuruzwa birenze urugero ni ingamba zingenzi zo kurinda amakuru yawe no kugura, ukurikije amabwiriza y’ikigo gishinzwe kurengera umuguzi.
Usibye izi ngingo, ibigo bishinzwe kurengera umuguzi biraburira ku kamaro ko gusobanukirwa na politiki yo kugaruka no kuvunja isosiyete, igihe cyo gutanga, no kugereranya ibiciro kugirango habeho amasezerano meza.
Kugura mpuzamahanga bisaba kwitabwaho byumwihariko nabaguzi. Umwaka ushize, Serivisi ishinzwe kwinjiza imisoro muri Berezile yashyizeho gahunda ya "Remessa Conforme", yemeza amasosiyete akora ubucuruzi bwa e-bucuruzi akurikiza amabwiriza yatumijwe mu mahanga. Nk’uko iki kigo kibitangaza, abaguzi bagura kuri izi mbuga bafite ibyiringiro byiza, nko kugabanya imisoro ku byaguzwe kugeza ku madorari 50 y'Abanyamerika.
Nk’uko ubushakashatsi bubyerekana, 72% by’abaguzi bo muri Berezile bavuga ko bagura ibicuruzwa byabo byinshi mu maduka y’amahanga, nka Shopee , Shein, na Aliexpress . Uku guhitamo gushimangirwa nubwinshi bwibintu, ibiciro biri hasi, nubwiza bwibicuruzwa.
Kugira ngo umuguzi arengere, hariho amategeko akubiyemo ubucuruzi bwa digitale. Kode yo Kurengera Abaguzi (CDC) ishyiraho amategeko yo kubungabunga uburenganzira bw'abakiriya n'inshingano z'abagurisha. Amategeko ya E-ubucuruzi (No 7,962 / 2013) agenga ubucuruzi hagati yububiko bwa interineti nuwaguze.
