Kwihangira imirimo muri Berezile birimo ibihe bishya. Amakuru aheruka kwerekana yerekana ko ubucuruzi bwinshi bwafunguwe mugihugu muri iki gihe buturuka kuri ba rwiyemezamirimo bashya, abikorera ku giti cyabo, ndetse na ba rwiyemezamirimo bato. Nk’uko byatangajwe na Sebrae na Global Entrepreneurship Monitor (GEM), 18,6% by'abaturage bakuze bo muri Berezile bagizwe na ba rwiyemezamirimo bo mu cyiciro cya mbere, bafite imyaka igera kuri 3.5 ikora, kimwe mu bipimo biri hejuru cyane mu mateka.
Ba rwiyemezamirimo bashya barashaka ibisubizo byoroheje, bidahenze byikoranabuhanga hamwe ninkunga ya hafi. Ni muri iki gihe fintech FrogPay yagaragaye cyane, itanga uburyo bwo kwishyura bwubwenge, raporo zuzuye, igishoro gikora, hamwe nuburyo bwagenewe abakeneye kugenzura ariko badafite umwanya wo guta.
Hamwe na francises zirenga 168 zikorera mugihugu, FrogPay iratera imbere itanga ibisubizo bifatika mubuzima bwa buri munsi bwa ba rwiyemezamirimo. Mubicuruzwa byingenzi byingenzi harimo sisitemu yo kwishyura isubirwamo (FrogRecorrência), Froggiro (igishoro gikora kiboneka nyuma y'amezi 3 ikora, gishingiye kubikorwa by'abakiriya), aho bagurisha hamwe na tekinoroji ya intiti, hamwe na raporo zishobora kwishyurwa.
Umuyobozi w'ubucuruzi wa FrogPay, Marcelo Ramos abisobanura agira ati: "Abatangiye bakeneye ubwigenge no gusobanuka ku bijyanye no gutembera kw'amafaranga. Niyo mpamvu ikoranabuhanga ryacu ryashizweho kugira ngo habeho kurushaho gukorera mu mucyo no mu ishyirahamwe ry'imari kuva ku ntambwe ya mbere y'ubucuruzi."
Ikindi kimenyetso cyuru rugendo ni iterambere rya micro-francises hamwe nuburyo bworoshye bwo kugera muri francising. Ishyirahamwe ry’aba francising bo muri Berezile (ABF) rivuga ko mu mwaka wa 2024 umurenge winjije miliyari 273 z'amadolari y’Amerika, wiyongereyeho 13.5% ugereranije n’umwaka ushize. Kuba hari francises hamwe nishoramari ryambere ritangirira ku $ 5,000, nka FrogPay, byaguye uburyo bwo kwihangira imirimo muri Berezile.
Icyerekezo kirasobanutse: rwiyemezamirimo mushya wa Berezile arashaka ikoranabuhanga rigoye, serivisi yihariye, nibisubizo bihuye nukuri kwabo. Kandi FrogPay irahari kuri bo, kugendana nabatangiye kandi bakura.
