Ku wa gatanu wirabura yageze muri Berezile muri 2010 muburyo buteye ubwoba, hafi yubushakashatsi. Hariho amaduka agera kuri 50 yo kuri interineti agerageza kwigana urujya n'uruza rw'Abanyamerika, kugeza icyo gihe, rwasaga naho rutari kure y'ibikorwa by'umuguzi wa Berezile. Byari ikibazo gusa mbere yuko igihugu gikora ibyo gikora neza: fata igitekerezo cyiza, uhuze nigitekerezo cyacyo, kandi cyagure kugeza kibaye umuco nubukungu.
Uyu munsi, nyuma yimyaka 14, vendredi yumukara wo muri Berezile ntabwo yashinzwe gusa ahubwo yaretse kuba vendredi gusa. Yabaye Icyumweru cyirabura, itera imbere mu Gushyingo, kandi ihinduka "ubwoko bwabanjirije Noheri" yo kugurisha kandi kimwe mu bihe by’imari nini mu gihugu, kandi iri hinduka ntabwo ari intiti: ni imibare.
Mu 2024, dukurikije imibare yatanzwe na E-Commerce Brasil, igihe cyo ku wa gatanu w’umukara cyinjije miliyari 9.38 z'amadolari y’Amerika, kikaba cyiyongereyeho 10.7% ugereranije na 2023. Mu bicuruzwa bifatika, icyegeranyo cya ICVA cyiyongereyeho 17.1%. Naho mu 2025, ibigereranyo byatanzwe na ABIACOM (Ishyirahamwe rya Berezile ry’amashanyarazi n’ubucuruzi n’inganda n’ubucuruzi) umushinga uzamuka ugera kuri miliyari 13.34 z’amadolari y’ibidukikije gusa.
Byongeye kandi, ubushakashatsi bwerekana ko Abanyaburezili bateganya byinshi: amakuru yatanzwe na CNDL / SPC Brasil yerekana ko 70% byabaguzi basanzwe bakoresha umunsi wa gatanu wumukara kugirango bategure guhaha kwa Noheri, naho 54% bavuga ko babika amafaranga umwaka wose kugirango bakoreshe Ugushyingo. Ni imyitwarire mishya, igenwa nisoko irushanwe hamwe nidirishya ryihariye ryubukungu: guterwa umushahara wa cumi na gatatu, ikirere cyibirori cyegereje, numuguzi ugenda abimenyeshwa mbere yo gufata icyemezo.
Muri Berezile, Ugushyingo ni igihe cyonyine. Kandi icyo gihembwe cyunguka.
Umunsi wo kuwa gatanu wumukara wo muri Berezile wahindutse uzana imirenge mishya mumikino.
Mugihe mubitabo byambere urugamba rwabaye kuri tereviziyo, terefone zigendanwa, nibikoresho byo murugo, uyumunsi Burezili ifite ahantu nyaburanga hatandukanye. Mugihe abaguzi barushijeho gushishikarira kugura, ibicuruzwa byinshi kandi byinshi biragerageza gufata igice cyiyi miliyari y'amadolari.
Ndetse ibiryo byihuse byinjiye neza.
Urugero rwa Bob, arimo gutezimbere ubukangurambaga bukinishwa hamwe no kugabanyirizwa iterambere, aho ibintu bya kera bizagurishwa ku madorari 1, ingamba zivugana n’umuguzi usanzwe umenyereye icyitegererezo cya "ubutumwa," "uburambe," n'ibihembo. Burger King na McDonald na bo barashimangira ibyifuzo byabo bikaze, bumva ko vendredi y'umukara yaretse kuba ibijyanye na elegitoroniki kandi byabaye nko kuba mu rugendo rwo kugura abakiriya.
Umuyobozi ushinzwe kwamamaza muri Bob's, Renata Brigatti Lange agira ati: "Abakiriya bagenda kuri interineti, ariko no mu maduka acururizwamo no mu masoko y’ubucuruzi bashaka kuzamurwa mu ntera. Ibicuruzwa bifuza akamaro bigomba kubana na bo muri uru rugendo rwose .
Ibicuruzwa bifitanye isano na Noheri nabyo byabonye impinduka. Urugero, Kopenhagen na Brasil Cacau, batangiye gukoresha Ugushyingo kugira ngo bazamure igurishwa rya panettone, shokora, hamwe n’impano - ikintu cyabayeho mu mateka gusa mu Kuboza.
Umuyobozi mukuru wa Grupo CRM, Renata Vichi abisobanura agira ati: "Mu myaka myinshi, ibicuruzwa bya Noheri ntibyari mu rwego rwo kuzamura umunsi wa gatanu wo ku wa gatanu. Ariko, dusesenguye imyitwarire y'abaguzi, twabonye ko ubushake bwo kugura n'umurwa mukuru waboneka mu Gushyingo bitanga umwanya mwiza wo kuzamura Noheri. Umwaka ku wundi, iyi tariki iba igihome gikomeye kuri kalendari yacu. "
Igishimishije, urugendo ntirugarukira gusa kubicuruzwa gakondo.
Ndetse n'ibiranga imyidagaduro kandi bihebuje ubu birahatanira kwitabwaho n'abaguzi. Sea-Doo, umuyobozi wisi yose mubikorwa byamazi yumuntu ku giti cye, yinjiye kuwa gatanu wumukara hamwe nicyitegererezo cyo kugurisha - ingamba zireba abaguzi mukarere ka nyanja cyangwa imigi ifite imigezi ishobora kugenda.
Umuyobozi mukuru wa Sea-Doo, Michael Codd, yagize ati: "Ski y'indege, cyane cyane mu turere two ku nkombe, ntabwo ari imyidagaduro gusa: ni ubwikorezi, ni isoko yinjiza kuri benshi. Icyitegererezo cyacu cyo ku rwego rwo hejuru gihinduka ibikoresho by'ingenzi mu buzima bwa buri munsi. Twifashishije ibihe igihe umuguzi afite igishoro kinini byagize akamaro cyane. Gutekereza ku bakurikiranira hafi amafaranga menshi ugereranyije n'umukiriya, inyanja-Doo ni uburyo bwiza bwa Noheri. "
Urubanza rwa Kärcher: iyo icyumweru cyumukara kibaye Noheri yikigo.
Mu ngero zifatika zerekana imbaraga za vendredi yirabura mu gihugu harimo iya Kärcher, umuyobozi wisi yose mugusukura ibisubizo. Ikirangantego gifata icyumweru cyabirabura nka "Noheri yo muri Berezile," nkicyo akamaro k'ubucuruzi muri kiriya gihe.
Muri iyo minsi 10 gusa, isosiyete ibasha kwinjiza amafaranga arenga 10% y’umwaka yinjiza buri mwaka, bikaba biteganijwe ko azagera kuri miliyari imwe y’amadolari ya Amerika mu 2025, cyane cyane kuzamura ibicuruzwa byogejwe n’umuvuduko ukabije, imashini zangiza za robo, hamwe n’ibisubizo by’amatungo.
Isosiyete ivuga ko imikorere yayo ihuza ibintu byinshi: gukura mu buryo bwa digitale, kuba ukomeye ku masoko, imyitwarire ishakisha amakuru, hamwe no gukoresha ubwenge bw’ubukorikori mu guhanura ibyifuzo, guhindura inshingano zayo, no gutanga ibyifuzo. Nk’uko isosiyete ubwayo ibivuga, AI yabaye "ikarita y’abaguzi."
Vinicius Marin, umuyobozi ushinzwe ubucuruzi muri Kärcher muri Berezile, yagize ati: "Icyumweru cy'umukara ni igihe imbaraga zacu zose zikoreshwa mu buryo bwa digitale. Dukoresha amakuru na AI kugira ngo tumenye imyitwarire y'abaguzi, duhindure ibarura, kandi dutange neza icyo bashaka. Ibi birasobanura impamvu iyi minsi icumi ihwanye na 10% by'amafaranga twinjiza buri mwaka."
Kuki Burezili yakoze vendredi y'umukara "nziza" kurusha Amerika?
Muri Amerika, vendredi yirabura iracyazenguruka umunsi umwe, ikurikirwa na Cyber Monday. Muri Berezile, byahindutse ibihe birangwa no gutandukana, guhanga, n'imbaraga zinyuranye.
Hano dufite:
- Ibyiciro byinshi (kuva ibiryo byihuse kugeza kumyidagaduro)
• Igihe kinini cyo gukora (ibyumweru, ntabwo ari iminsi)
• Kwishyira hamwe gukomeye hagati yububiko bwa interineti nu mubiri
• Kongera imikoreshereze ya AI hamwe namakuru yo kwimenyekanisha
• Abaguzi bateganya kandi babimenyeshejwe
Kandi hari ingingo y'ingenzi: bitandukanye n'Abanyamerika, bagura nyuma yo gushimira, Abanyaburezili bahabwa umushahara wabo w'amezi 13 neza igihe ubukangurambaga butangiye. Nukuzamura imari itera urunigi rwose.
Igisubizo kiroroshye: abadateganya Ugushyingo nkigice cyigihembwe bashobora gutakaza akamaro ninjiza.
Umunsi wa gatanu wumukara wahagaritse kuba ibikorwa byamamaza gusa kandi wabaye igice cyingenzi mumwaka wingengo yimari.
Ugushyingo ni intangiriro nshya ya Noheri, kandi kubyirengagiza biratwara amafaranga menshi.
Burezili ntabwo yakiriye gusa vendredi y'umukara: yarongeye. Yahinduye itariki mubidukikije bikwirakwiza inganda, ibiciro, imiyoboro, ningeso. Kubirango bimwe, Ugushyingo byerekana amahirwe. Kubandi, kurokoka.
Ikigaragara ni uko, hamwe na miliyari 13 z'amadolari y'Amerika ateganijwe kugurishwa mu buryo bwa digitale mu 2025 no kongera ubufatanye hagati yo gutanga, amakuru, n'imyitwarire, Umunsi wo ku wa gatanu w’umukara wo muri Berezile urimo kwiyunga nk'imwe mu mbaraga zikomeye mu bukungu mu gucuruza igihugu.
Kandi umuntu wese ugitekereza ko bimara amasaha 24 gusa aba abuze ukwezi kwamahirwe.
