Igihembwe cya 2025 cyumunsi wo kuwa gatanu cyashyizeho uburyo bushya mubucuruzi bwa e-bucuruzi muri Berezile: kugurisha bikomeje gukomera, ariko ibikorwa byingenzi bibaho mu Gushyingo. Amakuru dukesha Confi Neotrust avuga ko e-ubucuruzi bwo muri Berezile bwageze kuri miliyari 10 z'amadolari Abiacom (Ishyirahamwe rya Berezile ry’ubukorikori n’ubukorikori bwa E-Bresil) ryateganije ko izamuka rya 14,74% mu 2024, aho amafaranga yinjije arenga miliyari 13 z’amadolari y’Amerika, ariko, kugurisha ntabwo byahurije hamwe gusa mu mpera zicyumweru gishize cy’ukwezi.
Perezida wa ABIACOM, Fernando Mansano agira ati: "Ku wa gatanu w'umukara wahindutse intambwe igaragara kuri kalendari yo kugurisha hakoreshejwe ikoranabuhanga. Abaguzi barushijeho kuba babigambiriye, babimenyeshejwe, kandi biteguye kugura - kandi abadandaza bitabiriye ubunararibonye bukomeye, kumenyekanisha neza, ndetse n'itumanaho rusange."
Ugushyingo Ugushyingo yinjije miliyari zisaga 30 z'amadolari hagati y'itariki ya 1 na 23 Ugushyingo, byerekana imbaraga zo kwiyamamaza. Abakiriya ba Edrone muri Berezile bifashishije kuzamurwa mu ntera hakiri kare binjije amadolari 187.592.385 - yiyongereyeho 61% ugereranije na 2024 - mu gihe ibicuruzwa byiyongereyeho 60%. Icyumweru cyirabura nacyo, cyakomeje uruhare rwacyo kandi cyandika ibisubizo hejuru ya 128% ugereranije nicyumweru cyagereranijwe muri 2025, igice cyubuzima & Ubwiza kigaragara, gikora inshuro enye hejuru yubunini busanzwe. Mu Gushyingo, kugurisha binyuze mu gukoresha amakuru no mu binyamakuru byagize ingaruka ku 11% by'igurisha rya e-bucuruzi, bituma amafaranga agera kuri miliyoni 21 z'amadorari yinjira mu kwezi, aho 8% akoresheje SMS na 6% akoresheje WhatsApp.
Kwiyongera kw'itumanaho ryinshi ni inzira yo guhinduka cyane. Imeri ikomeza kuba inkingi bitewe nubunini bwayo nubunini bwayo, ariko SMS na WhatsApp byagize akamaro nk "" imbaraga "mugihe gikomeye, mugihe byihutirwa nubushake bushya bigira icyo bihindura. Urugero rwibi bihuza ni Muzazen , isosiyete ikora ubucuruzi bwa e-bucuruzi izobereye mu mitako y’igiciro cyinshi, yashyizeho ingamba zikoresha hakoreshejwe imeri, SMS, na WhatsApp kugira ngo igarure amakarita y’ubucuruzi yatereranye, yongere kwishora mu bakiriya bayo, kandi ikomeze itumanaho mu bihe bikomeye. Muri iki gihe, ikirango cyinjije amadolari arenga 34,000 y’amafaranga yinjira mu modoka , hiyongereyeho amadolari arenga 9000 binyuze mu kanyamakuru , hamwe n’abandi benshi mu miyoboro ihita: R $ 15.199.55 muri SMS na 14,204.22 muri WhatsApp .
Isabel Albach , umufatanyabikorwa washinze Muzazen agira ati: "Edrone yafashije cyane! Twashoboye kugarura abakiriya benshi batagize icyo bakora, kandi ibyo byagaragaye mu buryo butaziguye mu byo twinjije, cyane cyane ku wa gatanu w’umukara, ubwo twiyongeraga cyane."
Amakuru yerekana ko, mu 2026, gutsinda mu Gushyingo bigomba guterwa cyane n "" igikorwa kimwe kumunsi "ndetse nibindi byinshi bikomeza gukorwa: kalendari yagutse, kwikora, hamwe n’itumanaho ryuzuye - hamwe na imeri ikomeza amajwi hamwe na SMS na WhatsApp byihutisha guhinduka mugihe umukiriya ashobora guhitamo.
