Abacuruzi bashora imari muri rusange batanga ubunararibonye kandi bagabanya inzitizi zibyemezo byubuguzi. Bruno Almeida , umuyobozi mukuru wa Media Media yo muri Amerika , ihuriro rikuru ry’ibisubizo by’itangazamakuru muri Amerika y'Epfo, yagize ati: “Imiyoboro ya Digital isura amaduka agaragara, mu gihe amakuru yo kuri interineti atunganya ingamba zo kuri interineti. Mu bitangazamakuru byo muri Amerika, turareba iri hinduka hagati y’abakiriya mpuzamahanga bagura itangazamakuru , bashora imari muri OOH na DOOH ndetse na Digital . Ubu bufatanye bwongera ibisubizo kandi bishimangira ubudahemuka bw’abakiriya.”
Abacuruzi benshi nka Amazon, Magalu, na Mercado Livre basanzwe bashora imari cyane muri uku kwishyira hamwe, gukora urusobe rw'ibinyabuzima byose bihuza amaduka agaragara, e-ubucuruzi, porogaramu, n'imbuga nkoranyambaga, gushyira mu bikorwa ingamba zitera uyu mutwe, nka:
- Gucuruza Itangazamakuru na Data Intelligence: kwihererana ibyifuzo no gukoresha amafaranga yo kugurisha;
- Uburyo bwo kugura Hybrid: amahitamo nka "kanda hanyuma ukusanye" na "ubwato-buva mububiko" byongera ubworoherane;
- Guhaha Live hamwe nubucuruzi bwimibereho: ubunararibonye bwimikorere ihindura imiyoboro ihuza imiyoboro itaziguye.
Uyu muyobozi yongeyeho ati: "Ejo hazaza h’iyamamaza rishingiye ku guhuza imiyoboro yose, guhuza AI, kwimenyekanisha, ndetse n'ubunararibonye kugira ngo hamenyekane ibihe bitandukanye by'urugendo rw'abaguzi, kandi gihamya y'ibyo ni uko amasosiyete ashyiraho ingamba zinoze zose zigera ku itangazamakuru kandi akongerera agaciro ubuzima bw'abakiriya nk'uko umuyobozi yabitangaje".
