Mercado Libre yerekana ibyavuye muri Raporo y’ingaruka "Ibyiza bya Berezile ," ubushakashatsi bwakozwe ku bufatanye na Euromonitor International, busuzuma ingaruka z’imibereho n’ubukungu byatewe na ba rwiyemezamirimo n’ibigo bito n'ibiciriritse (SMEs) binyuze mu bidukikije, byemeza imbaraga z’ubukungu bw’ikoranabuhanga mu gihugu.
Hamwe n’amakuru ahuriweho kuva mu 2024, raporo igaragaza ko miliyoni 5.8 z’ubucuruzi zakoresheje urusobe rw’ibinyabuzima muri iki gihugu, byinjiza miliyari 381 z'amadolari y’Amerika, bingana na 3.2% bya GDP muri Berezile. Kuri 59% by'ibigo bito n'ibiciriritse bikorera ku isoko, igurishwa ryakozwe kuri Mercado Livre ryerekana isoko nyamukuru yinjiza. Amafaranga arenga miliyari 90 z'amadolari yo kugurisha yakozwe na SMEs binyuze muri Mercado Livre umwaka ushize.
Kandi izi ngaruka zirenze ubwinshi bwo kugurisha: imirimo irenga 111.000 yashizweho mu buryo butaziguye na SMEs zigurisha ku isoko. Urebye kandi imirimo itaziguye muri Mercado Libre n'imirimo itaziguye ijyanye n'ibikoresho, impuzandengo y'imirimo 20 mishya yatangwaga ku isaha.
Imbaraga za ecosystem nayo iri muburyo bwo guhuza iminyururu itandukanye. Hanze y'isoko n'ibikoresho byayo bwite, Mercado Pago yagiye yiyemeza kuba moteri yo kuzamura imishinga mito: 60.5% by'ibigo bito n'ibiciriritse byemeje banki ya digitale mu 2024 bavuga ko ibicuruzwa byiyongereye. Uyu munsi, imishinga mito n'iciriritse kuri 5 kuri 5 ikoresha Mercado Pago nkuburyo bwabo bwambere bwo kwishyura.
"Raporo iragaragaza uburyo Mercado Libre yashohoje inshingano zayo zo guharanira demokarasi kugera ku bucuruzi na serivisi z’imari, kugabanya intera no kwagura amahirwe. Uretse imibare gusa, amakuru agaragaza amateka nyayo y’impinduka zatewe na miliyoni z’Abanyaburezili ba rwiyemezamirimo kandi bakura hamwe na platifomu. Iyi Brezil yo kwihangira imirimo iri mu mutima w’ibidukikije, itanga iterambere ndetse n’iterambere. Visi Perezida akaba n'umuyobozi wa Mercado Libre muri Berezile .
Ubushakashatsi bwakozwe kuri "Impinduka nziza muri Berezile" bushingiye ku biganiro birenga 7.700 na SMEs na ba rwiyemezamirimo bakora kuri Mercado Libre na Mercado Pago, usibye no gusuzuma isesengura ry’amakuru y’imbere mu gihugu ndetse n’ibiganiro byujuje ubuziranenge hamwe n’abakozi bo mu rwego rw’ibikoresho, nk'abakora ibirometero bishize ndetse n'ibigo bikwirakwiza ibigo. Inyandiko yuzuye iraboneka kuriyi link .
* Dufatiye ku mibare rusange ya GDP muri Berezile mu 2024 dukurikije IBGE (Ikigo cya Berezile gishinzwe ubumenyi bw’imibare n’ibarurishamibare), urebye kugurisha kwinshi ku isoko, umushahara ukangurwa n’amafaranga yoherejwe n’ibicuruzwa, hamwe n’igurisha rusange ryakozwe binyuze kuri Mercado Pago.
Uburyo
Raporo y’ingaruka "Nziza ya Berezile" igamije kurushaho gusobanukirwa n’ingaruka z’imibereho n’ubukungu by’ibinyabuzima by’ibinyabuzima bya Mercado Libre, yibanda ku ruhare rwayo rufite mu mishinga iciriritse, imishinga mito n'iciriritse (MSMEs) na ba rwiyemezamirimo bo muri Arijantine, Burezili, na Mexico. Gutegura raporo, Euromonitor International, ku bufatanye na Mercado Libre, bemeje uburyo buvanze buhuza amasoko menshi: ubushakashatsi burenga 7.700 hamwe na SMEs na ba rwiyemezamirimo bakoresheje isoko hamwe n’ibisubizo byo kwishyura bya Mercado Pago; isesengura ryimbere muri Mercado Libre amakuru yo kugurisha, ibikorwa bya fintech, no guhanga imirimo; ibibazo byujuje ubuziranenge hamwe nabakinnyi bakomeye murwego rwibikoresho (abakoresha ibirometero byanyuma, ibigo bikwirakwiza, nabatwara); nubushakashatsi bwakabiri hamwe nisoko ryo hanze kugirango bapime ingaruka za microeconomic.
