Kwamamaza ibicuruzwa bikomeje kwiyongera. Nk’uko ubushakashatsi bwakozwe na Statista bubitangaza, biteganijwe ko isoko ry’irema ku isi rizagera kuri miliyari 33 z'amadolari ya Amerika mu 2025, rikubye hafi inshuro eshatu umubare wanditswe muri 2020 - igihe igice cyazengurukaga miliyari 9.7 z'amadolari y'Amerika. Ubushakashatsi bwerekana ko, uretse inzira igenda irengana, ababigizemo uruhare biyerekanye nk'abakinnyi b'ingenzi mu ngamba zo kwamamaza, bafata umwanya munini mu ngengo y’imari.
Iterambere mu murenge ni uburyo butaziguye bwo guhindura imibare mu ngeso z’abaguzi. Uyu munsi, videwo ngufi, gusubiramo inyangamugayo, no guhuza amarangamutima nabashinzwe gukora bifite imbaraga zemeza kuruta kwamamaza gakondo. Icyorezo cyihutishije iyi mpinduka, kandi kuva icyo gihe, umurenge ntiwahagaritse gutera imbere.
Fabio Gonçalves, umuyobozi ushinzwe impano muri Viral Nation akaba n'impuguke mu isoko ry’isoko ryamamaza ibicuruzwa mu myaka irenga icumi, asobanura ko uku kwaguka guterwa no guhuza ibintu: “Interineti yagize itumanaho ryegerejwe abaturage. Abantu bizera abo bakurikiza kuruta kwamamaza ibigo. Ibi bituma abaterankunga bagira uruhare runini, atari nk'abakwirakwiza gusa, ahubwo nk'abubaka ibirango, umuco, n'imyitwarire.”
Nk’uko byatangajwe n’ubuyobozi, ubukungu bwifashe kandi bwazanye imbogamizi nshya: "Uko amafaranga agenda azenguruka, niko inshingano za buri wese abigiramo uruhare. Ibicuruzwa bifuza inyungu ku ishoramari, bityo rero, urwego rw’ibisabwa rukaba rwarazamutse. Abaterankunga bakeneye kurenga charisma kandi bagatanga amakuru, ingamba, ubudahwema, n’umwuga. Kandi ibyo birashoboka gusa mu miterere n’inshingano. Abaturage barasaba gusa ko amafaranga atangwa ari ngombwa.
Fabio yerekana kandi ko uyu mutwe urimo gushiraho igisekuru gishya cy'abashinzwe kurema, biteguye neza kwegera umurimo bafite icyerekezo kirekire: "Abafata ibirimo nk'ubucuruzi bakunda kwigaragaza. Birakenewe ko hasobanuka neza aho imyanya ihagaze, abayumva, abatandukanya, imenyekanisha n'icyubahiro. Iterambere ry'umurenge ni ukuri, ariko gukura kw'abashinzwe gukenera kugendana n'iyi njyana."
Kugira ngo duhangane n'iki kintu gishya, uruhare rw'inzego rwarushijeho kuba ingamba. Ati: "Muri Virus Nation, akazi kacu karenze kure cyane guhagarika amasezerano yatewe inkunga. Dufasha abayiremye kwipimisha umubare wabo wa digitale dushingiye ku makuru, intego, ndetse n'umwanya uhagaze. Dukora ku iterambere ry'umuntu ku giti cye, umubano n'amasosiyete manini, ndetse n'uburere bw'imari. Twizera ko ejo hazaza hazaba higanjemo abaterankunga bafite imiterere, ingamba, n'inshingano - kandi nibyo twibandaho kugira ngo tumenye neza ko biteguye iki gihe gishya cyo kwamamaza ibicuruzwa."
UBURYO
Ubushakashatsi bwakozwe na Statista, imwe mu mbuga za interineti ziza ku isi. Ubushakashatsi bugaragaza ihindagurika ry’umwaka agaciro katewe n’inganda zamamaza ibicuruzwa ku isi hose kuva mu 2016. Ibiteganijwe mu myaka iri imbere bishingiye ku cyerekezo cy’ishoramari ryamamaza, kuzamuka ku mbuga nkoranyambaga, n’ubunini bw’ubucuruzi muri urwo rwego. Ubushakashatsi bwuzuye buraboneka kuri: https://www.statista.com/statistics/1092819/global-influencer-market-size
