Tekereza amarushanwa akaze ku marushanwa, aho buri modoka ihagarariye isosiyete ihatanira kwita ku baguzi. Intandaro yiri siganwa, ibinyabiziga byishyuwe bikora nka turubarike, itwara ibinyabiziga imbere kandi bitanga umuvuduko ukenewe kugirango urenze abanywanyi. Hatariho imbaraga zongera imbaraga, amahirwe yo guhagarara aragabanuka, kandi intego yo kugera kubatumirwa iba umurimo utoroshye. Mw'isi yo kwamamaza hakoreshejwe ikoranabuhanga, abakoresha ingamba zitanga itangazamakuru ryishyuwe ntabwo bihutisha isoko ryabo gusa ahubwo baniyerekana nk'abayobozi, bihita bigera kubakiriya babo beza.
Kandi imibare ntabwo ibeshya: 51.7% by'amasosiyete arateganya kongera ishoramari mu bitangazamakuru byishyuwe bitarenze 2025, nk'uko ubushakashatsi bwakozwe na Conversion bubitangaza. Impamvu? Inyungu ku ishoramari (ROI) uyu muyoboro utanga. Nk’uko ubushakashatsi bwakozwe na HubSpot bubitangaza, ibigo bishora imari mu muhanda uhembwa bibona ikigereranyo cyo kwiyongera cya 40% mu gisekuru cy’abayobozi babishoboye. Byongeye kandi, Google Yamamaza yonyine itanga impuzandengo ya ROI ya 200% ku bamamaza, nk'uko amakuru ava muri WordStream abitangaza. Iri terambere ntabwo ari impanuka. Mubice byuzuye bya digitale, ntibihagije kuba uhari gusa; ugomba kuboneka.
Kuri João Paulo Sebben de Jesus, nyiri PeakX, impuguke mu kwamamaza ku buryo bwa digitale izobereye mu bisubizo byabigenewe, iminsi yo gutangaza gusa inyandiko kandi twizeye ko izagera ku buryo bukwiriye abayumva irashize. Ati: "Uyu munsi, traffic yishyurwa ni compasse iyobora ubutumwa kubakoresha neza, mugihe cyiza, kandi hamwe nibisabwa cyane. Haba kuri Google Ads, aho dufata ibyifuzo byo kugura, cyangwa kuri Instagram na TikTok, aho ibirimo bitanga ibyifuzo, buri rubuga rufite uruhare runini."
João Paulo asobanura ko Amatangazo ya Google ari meza mu buryo butaziguye, gufata abaguzi basanzwe bashaka ibicuruzwa cyangwa serivisi runaka, ubusanzwe bikaba ari ngombwa, kubera ko ubumenyi bwabo ku gisubizo bashaka ari bwinshi. "Amatangazo ya Meta (Facebook na Instagram) ni meza cyane mu kubaka ibicuruzwa, kwishora mu bikorwa, no gukorana n'ibicuruzwa bikurura ibyifuzo, biduha amahirwe yo gutandukanya abaduteze amatwi gukangura icyo cyifuzo. Ndetse birashimishije ku bicuruzwa bikenewe, kubera ko dushobora gukorana n'ibirimo byemeza, bikerekana ikibazo, ingaruka zacyo, ndetse no gukenera igisubizo. Amatangazo ya TikTok afite imbaraga mu kugera ku bice bitandukanye bya AdB, kandi bikabyara amasoko ya interineti. abafata ibyemezo. ”
Kubwibyo, guhitamo urubuga ningirakamaro kubisubizo byo kwiyamamaza. Ati: "Buri gihe dushakisha uburinganire hagati yo kugera no kwishora mu gushimangira ikirango, gukora neza, no kugaruka ku ishoramari. Guhuza ingamba nka Meta Ads (Facebook na Instagram), TikTok Ads, na Google Ads ni byiza mu gushiraho urusobe rw’ibinyabuzima byonyine, bikikije abakiriya bashobora kuba mu buryo butandukanye, kubaha ibiranga iyi miyoboro, no kubashyiraho itumanaho ryujuje ubuziranenge kugira ngo bibayobore kuva hejuru kugeza hasi.
Buri kimwe muri ibyo bikoresho cyemerera ibigo kwerekana amatangazo yamamaza neza neza, urebye imyaka, aho uri, inyungu, intego yo kugura, ndetse nimyitwarire yo kumurongo.
Urugero rufatika: tekereza ububiko bwimikino ishaka kugurisha inkweto ziruka. Hamwe nurujya n'uruza rwishyuwe, irashobora kwerekana amatangazo kuri: abantu bashaka "inkweto ziruka neza" kuri Google; kugera kubakoresha Instagram bagaragaje ko bashimishijwe nubu bwoko bwibicuruzwa; n'abantu baherutse gusabana nibintu bijyanye na siporo kuri TikTok.
Ubu busobanuro bwongera cyane amahirwe yo guhinduka, byemeza ko buri shoramari nyaryo ritanga inyungu nyayo.
Biteganijwe ko isoko ryo kwamamaza hifashishijwe ikoranabuhanga rizagera kuri miliyari 870 z'amadolari mu 2027, nk'uko Statista ibitangaza, igitutu cy’amasosiyete yo guhuza no gufata ingamba z’imodoka zishyuwe kigiye kwiyongera gusa.
Ariko ntuzibeshye: ntabwo ari ugukoresha amafaranga menshi, ahubwo ni ugushora imari neza. Ibigo biza ku isonga ntabwo byanze bikunze bifite ingengo yimari nini, ahubwo nibikoresha amakuru, ibizamini bya A / B, nubwenge bwubuhanga kugirango bikomeze kunonosora ubukangurambaga.
Igice cyiza gifasha ibigo gusobanukirwa neza nababigenewe, kumenya aho bibabaza, ibyifuzo byabo, nibitera ibyemezo. Ibi bivamo itumanaho ryiza kandi ryemeza, kongera abakiriya. Nk’ubushakashatsi bwakozwe na Ebit / Nielsen, 70% yububiko bwa interineti bumaze gukoresha AI mu gusesengura amakuru no gutangiza amakuru.
Imikoreshereze ya AI itanga uburyo bwiza bwo gutezimbere, nkibizamini byubwenge A / B, kugenzura ingengo yimikorere, no kumenyekanisha abumva. Ashimangira ati: "Dukoresha ikoranabuhanga mu byiciro bitandukanye, uhereye ku gukora urupapuro rwiza rwo kugwa kugeza ku isesengura ry'imyitwarire iteganijwe. Ibi bituma buri butumwa bugezwa ku babikwiriye mu gihe gikwiye."
PeakX ibona iri koranabuhanga ari amahirwe akomeye yo kunoza ubukangurambaga. João Paulo abisobanura agira ati: "Ejo hazaza h’imodoka zishyuwe zishingiye ku guhuza amakuru no guhanga. Ku ruhande rumwe, algorithms isesengura imyitwarire, guhuza amasoko, no guhindura amatangazo mu gihe nyacyo. Ku rundi ruhande, ingamba zo guhanga zemeza ko buri mashusho, buri kopi, ndetse no guhamagarira abantu gukora byose bidashoboka."
Yashoje agira ati: "Mu byukuri, icy'ingenzi ntabwo ari umubare wakozwe gusa, ahubwo ni umubare wahindutse, umubare w'abakiriya bashya, ndetse cyane cyane, uko iterambere ryagezweho."
