Mu myaka yashize, ikoreshwa ry’ubwenge bw’ubukorikori (AI) mu bucuruzi bwa Berezile ryateye imbere ku buryo bugaragara, ibyo bikaba bigaragaza impinduka zigenda zigaragara mu mikorere y’umurenge. Nk’ubushakashatsi "Artific Intelligence in Retail ", bwakozwe na Central do Varejo mu 2024, 47% by’abacuruzi bamaze gufata ibisubizo bishingiye kuri AI. Mu batarakoresha ikoranabuhanga, 46% barateganya kubishyira mu bikorwa vuba. Ibi birerekana ko guhindura imibare ari ukuri byanze bikunze mubicuruzwa.
Uru rugendo, mbere rwabujijwe kumurongo munini wo kugurisha, narwo rutangiye guhuriza hamwe mubacuruzi bato n'abaciriritse, bitewe na demokarasi yo gukoresha ibikoresho byo gusesengura amakuru, gukoresha mudasobwa, hamwe na serivisi zabakiriya.
Mu bihe bigoye kandi bikenerwa cyane n’abaguzi, ikoranabuhanga ryaretse kuba ibintu byiza kandi ryabaye ingamba zo kubaho no gutera imbere.
Kuri Renato Rodrigues, umuyobozi mukuru wa Softcom, isosiyete ikomeye mu bisubizo by’ubuyobozi n’ubwenge bw’ubukorikori mu bucuruzi, ibanga rishingiye ku kumva ko ikoreshwa rya AI rishobora kandi rigomba kubaho mu buryo bufatika kandi buhoro buhoro. Agira ati: "Abacuruzi bato ntibakeneye gutangirira ku ishoramari rinini. Hariho ibisubizo byoroshye bitanga ibisubizo mu byumweru."
Iyemezwa rya AI mugucuruza rinyura mubyiciro bitandukanye. Ku ikubitiro, ifasha gutangiza imirimo isubiramo, nko kugenzura ibarura, kuzuza ibicuruzwa, no kuvugurura ibiciro, kubohora rwiyemezamirimo kwibanda ku byemezo bifatika. Nyuma, ihinduka umufasha mugucunga imikoranire yabakiriya, binyuze mubiganiro byubwenge hamwe na sisitemu yo gutanga ibitekerezo ishoboye kwihererana ibyifuzo no kongera amahirwe yo kugura inshuro nyinshi.
Iyindi terambere ryingenzi ni mubisesengura ryamakuru. Hatewe inkunga na AI, abadandaza barashobora guhanura ibyifuzo, gusobanukirwa nuburyo bwo gukoresha, no guhindura ibikorwa byo kwamamaza mugihe nyacyo - ikintu cyasabaga amakipe yihariye. Ikoranabuhanga ryemerera kandi guhuza imiyoboro yumubiri na digitale, guhuza amakuru ava mububiko, imiyoboro ya e-ubucuruzi, hamwe n’amasoko kugirango yubake neza imyitwarire y’abaguzi.
Ku bwa Renato, inzitizi nyamukuru iracyari ubumenyi buke bw'aho bahera. Ashimangira agira ati: "AI yaretse kuba inzira kandi yabaye imwe mu mikorere y'ubucuruzi ya buri munsi. Ikibazo gihari ubu ni uguha ubushobozi ba rwiyemezamirimo gukoresha ibyo bikoresho mu bwenge kandi burambye. Iterambere rito, iyo riteguwe neza, rishobora kubyara inyungu zikomeye mu guhangana."
Muri Berezile, aho ibicuruzwa bingana na 20% bya GDP, nk'uko IBGE (Ikigo cya Berezile gishinzwe ubumenyi bw’imibare n’ibarurishamibare) kibitangaza, kwinjiza ikoranabuhanga nka AI no gukoresha imashini bishobora kwerekana umuvuduko utigeze uboneka mu musaruro. Kandi, amaherezo, umuguzi nawe yunguka, hamwe nibiciro byinshi birushanwe, serivisi nziza, hamwe nubunararibonye bwo guhaha.
Impinduramatwara yamaze gutangira. Ejo hazaza hacururizwa muri Berezile hazaba imvange, ihujwe, kandi ikiruta byose, ifite ubwenge.
