Ubushakashatsi bwashyizwe ahagaragara n’ishyirahamwe ry’igihugu rishinzwe gucuruza (NRF) buteganya ko, mu 2025, ibice birenga 60% by’igurisha rya digitale bizaterwa n’abakozi b’ubwenge (AI). Ibi bivuze ko ibiganiro, abafasha muburyo busanzwe, sisitemu yo gutanga ibyifuzo, hamwe na algorithms zo guhanura bizagira uruhare runini mubyemezo byubuguzi bwabaguzi, gusobanura ubunararibonye bwo gucuruza.
Ibi bishya byoroshya inzira yo kugura, kongera igipimo cyo guhindura no kuzamura uburambe bwabaguzi. Nk’uko byatangajwe na Paulo Camargo, umuyobozi mukuru wa iTalents - gutangiza iterambere ry'ikoranabuhanga ryibanda ku bicuruzwa - gukoresha AI mu bucuruzi bwa e-bucuruzi bimaze kuba impamo.
Asobanura agira ati: "Guhindura ubunararibonye mu guhaha byahoze ari intego - kandi ni n'ikibazo - mu bucuruzi bwo kuri interineti. Hamwe n'iterambere rya AI, hagaragaye uburyo bushya bwo gutunganya uru rugendo. Sisitemu y'ubwenge ubu ihuza urubuga rwa e-ubucuruzi kugira ngo isesengure uburyo bwo kureba, amateka yo kugura, ndetse n'ibyo ukunda, itanga ibitekerezo byihariye binyuze mu biganiro, byongera igipimo cyo guhindura."
Ubwenge bwa gihanga ntabwo buhindura gusa ubunararibonye bwumuguzi (B2C), ahubwo burimo guhindura isoko rya B2B nisoko. Ibigo bikorera muri iki gice bimaze gukoresha ibisubizo bya AI mu gusesengura amakuru, guhanura ibisabwa, no kunoza ibarura. Ibiganiro byihuta kandi byukuri, kugabanya amakosa, kugabanya imyanda, no kunoza imikorere.
Paulo yagize ati: "Ikindi kintu cy'ingenzi cya AI muri B2B ni ugutangiza inzira zisubirwamo, nko gusesengura amasezerano, serivisi z’abakiriya, no gucunga icyegeranyo. Chatbots hamwe n’abafasha mu buryo bwihariye basanzwe bakoreshwa mu gusubiza ibibazo bya tekiniki, kwihutisha amagambo, no koroshya imishyikirano igoye.
Impirimbanyi hagati yimikorere ya sisitemu na serivisi zabantu zizaba ikintu cyerekana kugumana ubudahemuka bwabakiriya. Byongeye kandi, ibibazo bijyanye n’ibanga ry’umutekano n’umutekano bikomeje guhangayikishwa cyane n’umurenge, bisaba amabwiriza n’imikorere myiza mu ishyirwa mu bikorwa ry’ikoranabuhanga.
Mugihe kugurisha kumurongo bigenda byiyongera, haba kumasoko ndetse no mububiko bwa interineti bwihariye, habaho kugabanuka kubicuruzwa bifatika. Dukurikije icyegeranyo cyo gucuruza amabuye (IVS), ubucuruzi bw’ikoranabuhanga bwerekanye ko buri mwaka bwiyongereyeho 7.7%, mu gihe ibicuruzwa by’umubiri byagabanutseho buri mwaka 2,1%. Iyi myumvire imaze kugaragara mubice nkimyambarire, ibikoresho bya elegitoroniki, ndetse na supermarket, aho uburambe bwa digitale bugenda busimbuza moderi gakondo.
Nubwo ibi bimeze, kugurisha kumubiri ntibizacika burundu. Ariko, bizakenera kwisubiraho kugirango bikomeze imyitwarire mishya y'abaguzi. Moderi ya Hybrid, nka omnichannel - aho amaduka yumubiri akora nk'ahantu ho gutoragura, ibigo byuburambe, cyangwa ihuriro ry’ibikoresho - birashobora kuba urufunguzo rwo kubaho kw'ibicuruzwa, cyane cyane kuri sisitemu yo gucuruza nayo igurisha kumurongo.
Umuyobozi wa iTalents asoza agira ati: "AI igiye gutera imbere kurushaho mu bucuruzi bwa digitale, hamwe n'abafasha mu guhaha hamwe n’ibyifuzo byihariye byongera ubumenyi bw’umuguzi. Mu rwego rw’ibinyobwa, urugero, ibyo ukunda, ingengo y’imari, n'intego bimaze kugira ingaruka ku guhitamo ibicuruzwa n'umuyoboro. Ejo hazaza h'ibicuruzwa hashingiwe ku masosiyete ahuza n'ibihe bigenda biterwa n'ikoranabuhanga na AI, biteza imbere ubumuntu no korohereza."
