Gucunga ibicuruzwa, cyangwa kuranga, bigizwe no gutegura no guteza imbere ibikorwa byibanda ku kubaka no gushyira isosiyete ku isoko. Nk’uko bitangazwa na serivisi yo muri Berezile Micro na Small Business Support Service (Sebrae), kumenyekanisha ibicuruzwa na rubanda bituma ubudahemuka bw'abakiriya kandi bikongerera agaciro ubucuruzi.
Kumenya ibi, ibigo byafashe ingamba zo kwerekana ko bihari mubitekerezo byabaguzi. Nk’uko ubushakashatsi bwakozwe na Frontify , urubuga rwo gucunga ibicuruzwa bubitangaza, 87% by'abayobozi bashinzwe kwamamaza (CMOs) babajijwe bavuze ko bashora imari mu kubaka ibicuruzwa mu mwaka ushize.
Intambwe ikirango itera kugirango igere ku isoko rikomeye kandi ibe umuyobozi muri niche yihariye ikubiyemo ibintu byose uhereye kurema indangamuntu igaragara kugeza gushyira urubuga rwayo mubisubizo bya moteri ishakisha.
Ibikorwa byateguwe niyi ntego bigomba guhuzwa nindangagaciro nikiranga, nkuko byasabwe na Sebrae. Gukora ikintu cyihariye bituma bishoboka gutandukanya isosiyete nabanywanyi no gushiraho amarangamutima hamwe nabakiriya bawe.
Itumanaho ningamba zo kumenyekana.
Serasa Experian, inzobere mu gusesengura no gutanga amakuru, ashimangira ko gusobanura imvugo n’itumanaho hamwe n’abaguzi ari ingamba zingenzi zo guteza imbere imico itandukanye kandi yamenyekana byoroshye.
Birakenewe gusuzuma ibyo ushaka kugeza kubaturage no guhuza ibyo bitekerezo no guhitamo imiterere, amabara, ibirango, ibimenyetso, hamwe nububiko. Ibipimo ngenderwaho ku mbuga zose byemeza ko bihoraho kandi bigateza imbere kugumana ibintu biranga imitekerereze yabashaka serivisi runaka.
Kugena intego yabateze amatwi birakenewe kugirango umuntu atange ibyifuzo kandi ayobore ibyemezo byingenzi, nko gukoresha kuvuga inkuru kugirango avuge inkuru kandi bitange gusezerana no guhuza amarangamutima.
Abakiriya babaye abizerwa kubirango byemeza ko bagurisha kandi bagakora nka ba ambasaderi babisaba umuryango n'inshuti cyangwa kohereza ku mbuga nkoranyambaga.
SEO itanga uburyo bugaragara muri moteri zishakisha.
Usibye gushyiramo , Shakisha Moteri Optimisiyoneri (SEO) yongerera isosiyete ikora neza, ikayiha umwanya wo hejuru mubisubizo byubushakashatsi, gukurura abakiriya benshi, no gushimangira izina ryayo kumurongo.
Mu ngamba za SEO zishobora kwakirwa mugutezimbere urubuga harimo kunoza imikoreshereze nuburambe bwabakoresha, no kubona ibisobanuro bivuye kurubuga bireba, bishinzwe kongera ubuyobozi no gukurura traffic traffic.
Sebrae araburira ko kugira umubare munini wihuza werekeza kurubuga rwawe bidahagije; ubuziranenge ni ngombwa: uko ububasha page ivuga iyindi ifite, nuburemere bwibisabwa kuri Google.
Guha akazi ikigo cyinzobere mu kubaka amahuza bituma habaho iterambere ryubuhanga bujyanye nibikenewe byamasosiyete. Ikigo gifite inshingano zo kumenya abarebwa n’intego, gukora ibintu bifite agaciro, kumenya amahirwe yo guhuza, no gukurikirana aho umushinga ugeze.
Imbuga nkoranyambaga ninzira nyamukuru yo kubaka ibicuruzwa.
Ubushakashatsi bwakozwe na Frontify bwagaragaje kandi ko kwamamaza imbuga nkoranyambaga byashyizwe imbere nk'umuyoboro wo kubaka ibicuruzwa, bigakurikirwa no kwamamaza ku buryo butaziguye.
Ingamba zirimo kumenya urubuga rukoreshwa cyane nabagenewe intego kugirango bateze imbere ibikorwa bigamije.
Imbuga nkoranyambaga zorohereza ikwirakwizwa ry'ibikorwa byo kwamamaza no gukorana n'abaguzi. Nk’uko ubushakashatsi bwashyizwe ahagaragara na Hootsuite , 75% by'abakiriya bagura ibicuruzwa babona ku mbuga nka Instagram na TikTok.
Sebrae atanga igitekerezo cyo gukoresha ibicuruzwa byamamaza, gushiraho ubufatanye nababigizemo uruhare, no gushora imari mubukangurambaga kugirango ibikorwa bihuze n'indangagaciro z'umuryango.
Umunyembaraga afite umwanya wubuyobozi mwisi ya digitale kubabumva. Kubaha akazi nka ambasaderi wikirango cyangwa umufatanyabikorwa birashobora gukorwa hifashishijwe ikigo cyihariye cyo guteza imbere ingamba za PR.
Imwe mu nshingano za PR mu kwamamaza hakoreshejwe ikoranabuhanga ni ugukoresha imiyoboro ya interineti kugira ngo wizere kandi ukore ibikorwa bigamije kubaka umubano n’itangazamakuru n’abateze amatwi ingamba. Itangazo rigenewe abanyamakuru ni kimwe mu bikoresho by'ingenzi byo gukwirakwiza amakuru ajyanye.
Ubujyanama bwa digitale bufasha guteza imbere ingamba zitumanaho zihuza ninyungu zabateze amatwi. Ibi bituma habaho ingamba nziza zo kumenyekanisha ibicuruzwa cyangwa serivisi no kumva uburyo bwo kuyiteza imbere ukoresheje ibinyamakuru, imbuga za interineti, na podcast.
Kumenyera tekinolojiya nuburyo bugezweho ninyungu zo guhatanira kwagura amahirwe yubucuruzi. Sebrae yerekana ko guhanga udushya ari ikintu gisabwa kugira ngo ubucuruzi buciriritse bubeho, kandi ntibikiri ikibazo cyo guhitamo.
