AppsFlyer yasohoye isesengura ryayo rya buri mwaka ry’imigendekere ya porogaramu zigendanwa, igaragaza uburyo ubwenge bw’ubukorano bwagize ingaruka ku myitwarire y’abaguzi n’ingamba zo kwamamaza mu 2025. Ikoreshwa rya porogaramu za GenAI ryihutishijwe mu buryo bwihuse mu mikorere y’urusobe rw’ibinyabuzima, aho 16% by’ishyirwa mu bikorwa ryazo byazamutse ndetse n’amafaranga yose yakoreshejwe angana na miliyoni 824 z’amadolari hagati ya iOS na Android. Iki cyiciro cyari mu byazamutse vuba cyane muri uyu mwaka, kikitwa icya mbere kuri Android kandi kikaba icya kane kuri iOS.
AppsFlyer yanasuzumye ikoreshwa ry’abakora ibijyanye n’ikoranabuhanga rya AI ku nshuro ya mbere, igaragaza uburyo abakora mu kwamamaza bashyiramo ikoranabuhanga mu mikorere yabo. Amakuru agaragaza ko 57% by’abakora ibikorwa by’ikoranabuhanga byerekezaga ku buryo bw’ikoranabuhanga, nko gushyiraho imiterere no kugenzura ubuziranenge bw’amakuru. Abandi 32% bashyigikiye uburyo bwo kunoza ubucuruzi. Ubushakashatsi bwagaragaje imiterere itandukanye mu buryo bw’ikoranabuhanga: amakipe y’imikino yakoresheje abakora ibikorwa by’ikoranabuhanga kugira ngo anonosore imikorere no kurinda inyungu, mu gihe abacuruzi n’abakora ibijyanye n’ikoranabuhanga bashyize imbere ingano y’abakoresha n’ubwinshi bw’amakuru. Izi ngendo zigaragaza impinduka ya mbere, ariko ikomeye, igana ku buryo bw’ikoranabuhanga bugenzurwa, aho AI ishyigikira ibyemezo idasimbuye uburyo bwo kugenzura abahanga mu by’ikoranabuhanga.
Ibintu by'ingenzi muri rusange bya Brezili
- Amafaranga akoreshwa mu kugura abakoresha yiyongereyeho 85% ugereranyije n'umwaka ushize, nubwo imigabane ku isi yagabanutseho 43% bitewe n'ishoramari ryagiye rishyirwa mu turere dufite iOS nyinshi.
- Umubare w’abakoresha iOS bongeye kugurishwa wiyongereyeho 157%, bishimangira imikorere myiza y’igihugu mu kongera gukoresha ikoranabuhanga.
Renata Altemari, umuyobozi mukuru wa Appsflyer muri Amerika y'Epfo yagize ati: “Brezili yagaragaje iterambere rikomeye mu kongera kwamamaza no kwitabira abakoresha bitarenze umwaka wa 2025. Uko imikorere ya platform igenda ihinduka, abamamaza barimo guhindura ingamba kugira ngo bakomeze gukora neza no gutanga agaciro kurushaho.”
Ibyerekezo by'ubucuruzi ku isi muri 2025
- Amafaranga akoreshwa ku isoko mpuzamahanga mu kugura abakoresha (UA) yiyongereyeho 13%, agera kuri miliyari 78 z'amadolari, aterwa gusa na iOS ndetse ahanini n'ishoramari muri porogaramu zitari iz'imikino. Amafaranga akoreshwa mu kugura kuri iOS yiyongereyeho 35%, mu gihe kuri Android yakomeje kuba meza. Igice kitari icy'imikino cyiyongereyeho 18%, kigera kuri miliyari 53 z'amadolari, naho imikino yiyongereyeho 3% gusa, yose hamwe agera kuri miliyari 25 z'amadolari.
- Kongera kwamamaza byariyongereye uko ububiko bwakomeje kuba ingenzi: Amafaranga akoreshwa mu kongera kwamamaza yiyongereyeho 37% agera kuri miliyari 31.3 z'amadolari, ubu akaba ari 29% by'ishoramari ryose ryo kwamamaza porogaramu (rivuye kuri 25% mu 2024). Kongera kwamamaza kuri iOS byiyongereyeho 71%, hamwe n'iterambere rigaragara mu gutwara abantu n'ibintu (+362%), ingendo (+145%), n'imari (+135%).
- Icyiciro cy’ubucuruzi cyahinduye uburyo amafaranga akoreshwa na UA ku isi yose akwirakwizwa : Ishoramari ryo kubona abakoresha bashya ryiyongereyeho 70% muri rusange na 123% kuri iOS, bitewe n’ingengo y’imari y’ubucuruzi bwo kuri interineti ikorera mu Bushinwa, yahinduye cyane umugabane w’akarere n’ibyiciro. Uburayi bwagaragaye nk’akarere gakomeye: Esipanye, Ubutaliyani, n’Ubwongereza byagaragaje iterambere ryinshi ku mwaka ku isi, mu gihe Leta Zunze Ubumwe za Amerika zakomeje kuba igihugu kinini mu bukungu bwo kwamamaza porogaramu, zikinjiza 42% by’amafaranga akoreshwa na UA ku isi.
- Imikorere ya platform yatandukanye cyane mu masoko atandukanye: Kwishyura porogaramu kuri iOS byiyongereye hagati ya 40% na 85% mu masoko yo mu Burengerazuba bw'isi, mu gihe Android yagabanutse mu turere tw'ingenzi (Amerika -30%, Ubwongereza -13%), bitewe n'iterambere rikomeye mu masoko ari kuzamuka.
Uburyo: Raporo ya AppsFlyer's Mobile App Trends 2025 isesengura amakuru yose yakusanyijwe kandi atamenyekanye, akubiyemo miliyari 32 z’abantu bishyuwe muri porogaramu 45.000 mu mikino, ubucuruzi bwa elegitoroniki, imari, imibereho, n’ibindi bice. Isesengura rikubiyemo kugura abakoresha, kongera kwamamaza, gushyiramo amafaranga, ibikorwa hakurikijwe icyiciro, no gukoresha abakozi ba AI kuri porogaramu za iOS na Android.
