Muri gahunda yo guteza imbere iyamamaza rya digitale muri Berezile, IAB Brasil yatangije umurongo ngenderwaho wimikino kandi izakira urubuga rufite ingamba zo kunoza imikorere yibiranga murwego. Aka gatabo, kiswe "Guhindura Umukino: Uburyo bwo Kwamamaza Gukina Gutwara Imikorere," bugaragaza ko 85% by'abamamaza batekereza ko imikino ari urubuga rwo kwamamaza kandi rukomeye kugira ngo rugere ku bisubizo byiza byerekana ibicuruzwa.
Ku ya 8 Kanama, saa kumi za mugitondo, IAB Brasil izakora ibirori kumurongo kugirango isobanure ibisubizo byubuyobozi. Urubuga ruzagaragaramo impuguke nka Rafael Magdalena (Umujyanama w’itangazamakuru muri Amerika na mwarimu wa IAB), Cynthya Rodrigues (GMD), Ingrid Veronesi (Comscore), Mitikazu Koga Lisboa (Itsinda ryiza), na Guilherme Reis de Albuquerque (Webedia). Ingamba, inkuru zitsinzi, imiterere, nuburyo bwiza bwo kugera kubakurikirana imikino hamwe niyamamaza ryamamaza. Kwiyandikisha kubirori ni ubuntu kandi birakinguye.
Aka gatabo ni uguhuza ubushakashatsi bwakozwe na IAB muri Amerika kandi butanga ubumenyi bwingenzi mubikorwa byo kwamamaza mumikino, byerekana ko amatangazo yo muri ubu buryo atanga ibisubizo mubyiciro byose byurugendo rwabaguzi, byongera ibitekerezo byubudahemuka. Ibikoresho byerekana ko 86% byabacuruzi babona ko kwamamaza mumikino ari ngombwa cyane kubigo byabo, 40% bateganya kongera ishoramari muri 2024.
Hamwe na miliyoni zisaga 212 zabakinyi ba digitale muri Reta zunzubumwe zamerika, kwamamaza mumikino ntibikiri icyuho gusa ku rubyiruko, ubu rukubiyemo abantu batandukanye ku isi. Imiterere yamamaza itandukana kuva kavukire mumikino-yimikino kugeza kumatangazo ahembwa, itanga uburambe bwimbitse kandi bwimikorere kubakoresha.
Umuyobozi mukuru wa IAB muri Berezile, Cristiane Camargo agira ati: "Ubushobozi bwo kwishimana n’abari bajyanywe bunyago binyuze mu mikino, niba bukoreshejwe neza, ni ikintu gikomeye muri gahunda y’itangazamakuru. Haba urubuga rwa interineti ndetse n’ubuyobozi bwa 'Guhindura umukino' ni ibikoresho byiza cyane ku bakora umwuga wo kwamamaza hakoreshejwe ikoranabuhanga bashaka kumenya isi y’imikino, kuko bagaragaza imikorere myiza n’ingamba zigezweho.”
Urubuga - Guhindura Umukino: Uburyo Muri-Kwamamaza Kwamamaza Bitwara Imikorere
Itariki: 8 Kanama, saa kumi za mugitondo
Imiterere: Kubaho no kumurongo
Igiciro: Ubuntu kandi burakinguye kubatari abanyamuryango
Kwiyandikisha: https://doity.com.br/webinar-iab-brasil-games
