Ubushakashatsi bwakozwe na PwC ku masosiyete arenga 2000 ku isi bwerekanye ko abafite imiyoborere myiza y’ibigo bafite inyungu rusange (STR) inshuro 2,6 ugereranije n’amasosiyete afite CG yo mu rwego rwo hasi mu gihe cy’imyaka 10, agaragaza akamaro k’imiyoborere kugira ngo ubukungu butere imbere. Ibi bivuze ko gushora imari mu miyoborere atari ikibazo cyimyitwarire ninshingano gusa, ahubwo ni icyemezo cyubwenge cyo guteza imbere iterambere ryikigo ninyungu.
Ploomes nini ya CRM muri Amerika y'Epfo, ifite ubuhanga mu gutanga ibikoresho biteza imbere gucunga neza amakuru, gufata ibyemezo bishingiye ku makuru, no gutangiza ibyakozwe, bigira uruhare mu kubaka amasosiyete menshi y’imyitwarire, akomeye kandi ahuza n'ibisabwa ku isoko. Byongeye kandi, IDC Burezili iteganya ko urwego rwa CRM ruzamuka rugera kuri miliyari 8.5 z'amadolari ya Amerika mu 2024, rugaragaza akamaro k’iki gikoresho mu guteza imbere ubucuruzi no gushimangira imiyoborere y’ibigo.
Umuyobozi mukuru wa Ploomes, Matheus Pagani agira ati: "Ni ngombwa gushimangira ko abakoresha babiherewe uburenganzira ari bo bonyine bafite uburenganzira bwo kureba cyangwa guhindura amakuru yoroheje. Iki cyemezo kirinda amakuru y'abakiriya kandi kigashyiraho umurongo ugaragara w'inshingano, kubera ko ibikorwa byose byakorewe muri sisitemu bitirirwa abakoresha runaka."
Impuguke yanditse urutonde rwibikorwa bitanu CRM ishyigikira byimazeyo imiyoborere:
Guhuriza hamwe amakuru: CRM iremeza ko amakuru yose ajyanye nabakiriya nigurisha bihoraho kandi neza. Igikoresho kigufasha kugenzura ushobora kubona, kureba, no guhindura amakuru, kimwe no kwandika amateka yose yimikoranire nabakiriya, koroshya igenzura no kwemeza amakuru.
Raporo nisesengura: igikoresho gitanga raporo yihariye kubikorwa byo kugurisha, umubano wabakiriya, nibindi bipimo byingenzi byerekana (KPIs). Mubyongeyeho, igihe nyacyo cyo gusesengura ibibaho bitanga ubushishozi bwingirakamaro no gufata ibyemezo.
Gutangiza ibyakozwe: byemeza ko intambwe zose zo kugurisha na serivisi zikurikizwa ukurikije umurongo ngenderwaho wibigo, bikagabanya amahirwe yamakosa yabantu no koroshya ibikorwa.
Gucunga inyandiko: ifasha guhuza no gucunga inyandiko zingenzi zijyanye nabakiriya no kugurisha, hamwe na verisiyo hamwe no kugenzura, kimwe no guhuza ibikoresho bya elegitoroniki.
Kwishyira hamwe nibindi bikoresho: Gucunga inyandiko no guhuza nibindi bikoresho, nka ERP (Enterprises Resource Planning) na BI (Business Intelligence) sisitemu, byuzuza imikorere ya CRM ya Ploomes, bitanga ibitekerezo byuzuye kandi byuzuye mubikorwa byubucuruzi. Uku kwishyira hamwe byorohereza guhanahana amakuru no gukora neza, kunoza imiyoborere yikigo muri rusange.
