Flywheel, ibikoresho bya tekinoroji ya Omnicom, ifata iyindi ntambwe ikomeye mu kwagura ubushobozi bwayo bwo gucuruza itangazamakuru muri Amerika y'Epfo kandi iratangaza ko ihuriro ryamamaza rya Mercado Ads, ishami ry’ubucuruzi ryamamaza rya Mercado Libre, ryinjira muri porogaramu yihariye ya Flywheel Commerce Cloud (FCC) muri Berezile na Mexico. Ihuriro ryemerera ibirango n'abamamaza guhuriza hamwe Gusangira amakuru n'Itangazamakuru Ryerekana amakuru ahantu hamwe, bikubiyemo isoko rinini mu karere.
: " Flywheel yongeye gushimangira ko yiyemeje gutanga urubuga rwuzuye kandi rufite ingamba zo gucunga itangazamakuru ku masoko.
Muguzana amatangazo ya Mercado muri ecosystem ya FCC, Flywheel ituma ibyemezo byitangazamakuru byubwenge, byihuse, kandi birushanwe kurwego rwibihugu byinshi.
ati: " Uyu munsi, turi ku mwanya wa gatatu mu bakinnyi bakina itangazamakuru rya digitale muri Amerika y'Epfo ndetse n’umukinnyi ukomeye mu bitangazamakuru bicuruza muri aka karere. Dukorana n’ububiko bunini bw’ishyaka rya mbere ritwemerera gutanga amamiliyaridi y’ibimenyetso kugira ngo ibicuruzwa bigere ku baguzi babereye mu gihe gikwiye mu rugendo rwabo. Kurenza iterambere ry’ikoranabuhanga, kwishyira hamwe byerekana intambwe ikomeye y’ubufatanye hagati ya Flywheel na Mercado Ads ."
Inyungu nyamukuru za FCC:
- Incamake yuzuye yo guhatanira: gukurikirana amafaranga yishyuwe hamwe na organic kuri Mercado Libre, kurwego rwuruganda nuwabikoze, bigafasha ibipimo nyabyo hamwe ningamba zikomeye zo kongera amajwi .
- Guhuriza hamwe amakuru ahantu hamwe: ubukangurambaga bwitangazamakuru nishoramari birashobora gusesengurwa neza muri FCC, gutangiza raporo no guhuza amakuru kuva kumurongo myinshi. Uku guhuriza hamwe gushoboza gusesengura kugereranya nabandi bakinnyi b'itangazamakuru.
- Gutezimbere ishoramari: amakuru yimikorere ifasha kumenya amahirwe yo gukura, guhindura gupiganira amasoko , no kuyobora umutungo mubukangurambaga hamwe ninyungu nyinshi.
- Kwagura ibikorwa byo mu karere no ku isi hose: Kuba Mercado Libre yarashyizwe mu nshingano z’abacuruzi bafite ingamba bishimangira igipimo n’ubudahangarwa bw’ikiyaga cya FCC , cyagura ubushishozi ku bakiriya ku isi.
