Umuyobozi mukuru Felipe Cohen numuyobozi mushya ushinzwe kwamamaza (CMO) wa Magalu. Ibi byatangajwe muri Expo Magalu 2025, igikorwa kigamije umuryango w’abacuruzi ku isoko.
Hamwe nuburambe bwimyaka icumi mumatsinda, Cohen afata ikibazo cyo kuyobora ibicuruzwa mugihe cyo guhinduka. Azaba ashinzwe gushimangira inzira yo guhuza itumanaho ryamamaza ibicuruzwa byayo byose - umubiri ndetse na digitale - bityo bikazamura ibitekerezo bya Magalu byose. Imwe mu ntambwe zizagerwaho muri iyi ngamba ni ukugurura, mu mpera z'uyu mwaka, kwa Galeria Magalu, iduka ry’ibitekerezo rikubiyemo urusobe rw’ibikorwa by’isosiyete, ruhuza umutungo wose w’ibicuruzwa by’itsinda kandi rukaba umwanya wo kugurisha, kubaka umubano, uburambe, no kumenyekanisha ibicuruzwa by’abafatanyabikorwa. Cohen kandi izateza imbere ikoreshwa ryibikoresho bya AI gupima ibisubizo no kongera ibiciro byo kugurisha.
Cohen agira ati: "Inshingano zanjye ni ugucapa inkuru idasanzwe ku bikorwa byo kwamamaza kwa Magalu, 100% byibanda ku mukiriya, tutitaye ku muyoboro. Imyitwarire y'abaguzi ihora itera imbere, kandi uruhare rwacu, kuruta mbere hose, ni ugukomeza no gutegereza izo mpinduka." Ati: “Aka gace ni inkingi y’isosiyete, kandi tuzakomeza guteza imbere ubukangurambaga bushya buri gihe hafi y’ukuri ku baguzi.”
Kuva mu 2024, Cohen yari afite umwanya wo kuba umuyobozi mukuru w’isoko rya Magalu. Mu mibereho ye yose muri sosiyete, yayoboye kandi amasoko ndetse n’ibikorwa bya e-bucuruzi. Inzira ye yumwuga ikubiyemo umwanya mubigo nka Carrefour, B2W Digital, na Walmart.
Kwamamaza birenze ubuhanga-buhanga, bwihuse, kandi bunini.
Ubwenge bwa gihanga buzagira uruhare runini mubwihindurize no gutunganya ibicuruzwa bya Magalu, biganisha ku kugera no gukora neza. Lu, isosiyete ikora ibijyanye na sisitemu hamwe nabakunzi barenga miriyoni 32 bakurikirana imbuga nkoranyambaga, iracyari umutungo wingenzi kuri kiriya kirango, cyongerewe ibikoresho bya AI. Ikoranabuhanga kandi rizakoreshwa mu kumenyekanisha imikoranire no kunoza ishoramari, bigatuma ibikorwa byo kurema bigenda byihuta kandi bishingiye ku guhanga udushya.
Cohen agira ati: "Usibye ibyo byose, itsinda ryacu rizakomeza gukorana umwete mu kumenya imigendekere n'amahirwe, ikintu kikaba cyaranze buri gihe aho isosiyete ihagaze mu bukangurambaga bwayo, haba mu nzego cyangwa izamuka."
