Mumasoko arushijeho guhatana kandi afite uburambe-kubakiriya-bayobowe nisoko, ibikorwa byibigo byahagaritse kuba inama imwe gusa kandi byahindutse urubuga rwo kwamamaza. Iki nicyo gitekerezo cya Eduardo Zech, umuyobozi ushinzwe kwamamaza no gukora muri Panda Inteligência em Eventos, isosiyete izobereye mu gushinga uburambe bwibigo byibanda ku kubaka ibicuruzwa.
Zech abisobanura agira ati: "Dukorana n'intego z'umukiriya nk'icyerekezo nyamukuru, twitegereza ibiranga, indangagaciro, imyitwarire, n'ubutumwa bw'ingenzi bifuza gutanga." Kuri we, buri kantu kose k'ibyabaye - uhereye ku gishushanyo cyagenwe kugeza ku mvugo igaragara - birashobora kandi bigomba gukoreshwa nk'amarangamutima yo guhura n'abumva, bishimangira aho ikirango gihagaze n'indangagaciro.
Kuri Panda, urugendo rwo gutegura ibirori rutangirana no kwibira cyane mubiranga umukiriya nigihe cyo gufata ingamba. Kuva aho, ibyiyumvo, ibyerekanwe, hamwe nubunararibonye byubatswe bidashaka gusa kugaragara ahubwo binareba uburambe bwukuri. Uyu muyobozi agira ati: "Igitekerezo buri gihe ni ugutanga akamaro, gutandukanya, no kongera ingaruka binyuze mu gutanga izina ryiza".
Kuva kumubiri kugeza kuri digitale - Isosiyete nayo ishora mubikorwa byububiko bwa digitale nkuburyo bwo kongera ibyabaye no kongera ingaruka zabyo. Zech agira ati: "Turateganya ibikubiyemo mbere, mu gihe, na nyuma y'ibirori, binyuze mu ngamba zo guhuza amakuru. Byongeye kandi, twibanze ku bunararibonye bwa Instagram, ubufatanye n'ababigizemo uruhare, hashtags, ndetse n'ibikorwa bya sisitemu."
Uku kwishyira hamwe hagati yumubiri na digitale, byitwa phygital experience, Panda abibona nkicyerekezo cyingenzi mumyaka iri imbere. Bashimangira bati: "Ibyabaye ku muntu ku giti cye bikomeje gusimburwa mu gushiraho umubano w’abantu. Ariko uyu munsi, imibare yagura uburyo bwo kugera no kuramba kw’iki gikorwa. Turizera ko umuntu ku giti cye na sisitemu bijyana no gutanga uburambe bwuzuye".
Kwamamaza hamwe nibisubizo - Aho kuba bidashoboka, kubaka ikirango binyuze mubyabaye bisaba gutegura no gupima ibisubizo. Panda ikoresha isesengura ryamakuru, igipimo, KPIs, ndetse n’ibipimo byerekana ingaruka zaho kugirango isuzume intsinzi yimishinga yayo. Zech agira ati: "Dupima ibintu byose uhereye ku gusezerana, imikoranire mu bikorwa, ndetse no kumenya ibicuruzwa, kugeza ku iterambere ry'akarere, nko guhanga imirimo no kwinjiza amafaranga."
Imanza nkimishinga yakorewe Anglo American na Localiza yerekana imbaraga zibyabaye nkigikoresho cyo guhagarara. Mu rubanza rwa kabiri, nk'uko Eduardo abitangaza ngo igitekerezo cyateguwe muri ibyo birori cyahujwe cyane n'intego y'isosiyete ku buryo byaje gufata icyemezo cyo guhitamo Panda nk'ikigo gishinzwe.
Umuco wo kwamamaza - Ku masosiyete atarakoresha ibyabaye nkigikoresho cyo kwamamaza, ubutumwa bwa Panda buroroshye: tangira ufite intego. "Mbere yo gutekereza ku miterere, tekereza ku mpamvu. Ni ubuhe butumwa ushaka gutanga? Ni ibihe byiyumvo ushaka gutanga?" agira inama Zech. Yashoje agira ati: “Ibintu bibaho mu mubiri, mu marangamutima, no mu byumviro. Iyo ikirango gitanze uburambe budasanzwe, kireka kuba izina gusa kandi kigatangira gufata umwanya mu bwenge bw'abaturage.”
