Ubushakashatsi buherutse gukorwa bwiswe "Ubudahemuka no Gusezerana 2024," bwakozwe na platform ya Tudo Sobre Investimentos (TSI), bugaragaza ko abaguzi basaba cyane kandi bagashaka inyungu zabo bwite hamwe na hamwe kugirango babe abizerwa ku kirango.
Ubushakashatsi bwerekanye inzira enye zingenzi muri 2024:
- Guhuza indangagaciro za ESG (ibidukikije, imibereho myiza n’imiyoborere)
- Ingamba za Micro-segmentation hamwe nimikoranire yihariye
- Ubundi buryo bwamafaranga nibitandukanya ibirango.
- Ibidukikije byizerwa
Nk’uko ubushakashatsi bubyerekana, abaguzi barushijeho gushishikazwa n’amasosiyete ateza imbere ibikorwa bigamije inyungu z’umuryango n’isi. Byongeye kandi, 71% by'abaguzi biteze imikoranire yihariye, nk'uko amakuru yatangajwe na McKinsey & Company yavuzwe muri raporo.
Umuyobozi mukuru wa Alloyal, Aluísio Cirino, inzobere mu ikoranabuhanga mu budahemuka, yagize icyo avuga kuri iyi nzira: "Kurenga ku manota no kugabanywa, abaguzi bifuza uburambe, inyungu zabo bwite zihura n'ibyo bakeneye, ibyifuzo byabo." Ashimangira ko 84.3% by’Abanyaburezili banze gusangira amakuru yabo n’amasosiyete, igihe cyose bivamo gahunda yihariye.
Ubushakashatsi bugaragaza kandi akamaro k '"amafaranga yandi" mu kubaka umubano wimbitse n’abakiriya, hashingiwe kuri Bond Brand Loyalty / Raporo Yubudahemuka bwa Visa 2023.
Hanyuma, inyandiko ya McKinsey & Company ivuga "umuguzi wa zeru," uhangayikishijwe n’ibibazo by’imibereho n’ibidukikije. Cirino abona ko "ibicuruzwa bifite ibirango bya ESG bitagurisha gusa kurusha abanywanyi nta cyemezo bafite, ariko ibirango byabo usanga ari inyangamugayo ku bakiriya."
Izi mpinduka zerekana ihinduka rikomeye ku isoko ry’ubudahemuka, hamwe n’amasosiyete akeneye kumenyera kugira ngo ahuze ibyifuzo by’abaguzi mu 2024 ndetse no hanze yarwo.
