Isesengura ryakozwe kuva mu Gushyingo kugeza Mutarama, inyungu ku ijambo "kubaka inyubako" zigeze ku rwego rwo hejuru muri Mutarama, nk'uko Google Trends ibivuga. Iyi "boom" yerekana igihe ibigo byinshi bitegura ingamba nshya zo kwamamaza hakoreshejwe Digital. Muri 2025, kubaka ubuziranenge bwiza - shingiro ryo kuzamura urutonde rwibinyabuzima kuri Google - bikomeje kuba imwe mu nzira zingenzi ku isoko rya SEO.
Ariko mubyukuri kubaka kubaka ni iki?
Guhuza amahuza ni ingamba za SEO zigamije kuzamura urutonde rwurubuga muri moteri zishakisha nka Google. Mubusanzwe, igizwe no kubona izindi mbuga zihuza urubuga rwawe. Kurubuga rwujuje ubuziranenge ruhuza urwawe, niko Google ifite akamaro kandi yizewe Google ibona urubuga rwawe nkurwo, rushobora gutuma rugaragara cyane mubisubizo byubushakashatsi.
Nk’uko bitangazwa na Do Follow, ikigo cy’inzobere mu kubaka amahuza, ingamba zubatswe neza zishobora guhindura ikirango cya digitale, bigashimangira akamaro, ubutware, n’ibisubizo bya moteri ishakisha kuri Google.
Carolina Glogovchan, umuyobozi mukuru akaba n'umufatanyabikorwa washinze Do Follow asobanura agira ati: "Kubaka amahuriro birenze kure gushyira gusa imiyoboro ku zindi mbuga. Ni imyitozo yitonze kandi yihariye, ihujwe n'intego za buri bucuruzi, ibasha kuzamura ikizere no gukurura ibinyabiziga byujuje ibyangombwa."
Intambwe zigana ku ngamba zifatika zo kubaka amahuza mu 2025:
Glogovchan yerekana ko gutsinda mu kubaka guhuza biterwa nuburyo bufatika kandi buhoraho. Impuguke ishimangira ati: "Hano kuri Do Follow, tubona kubaka amahuriro ari ihuriro ry’ingamba, guhanga, no guhuzagurika, buri gihe twibanda ku guha agaciro abakiriya bacu ndetse n’abo twumva."
Gushiraho ingamba zifatika zo muri 2025, ni ngombwa gukurikiza intambwe zimwe na zimwe zo gutegura. Mu ntambwe z'ingenzi harimo:
- Kurikirana isoko ryawe n'amarushanwa.
Mbere yo gufata igikorwa icyo ari cyo cyose, banza umenye isoko ryikigo cyawe hamwe ningamba zo kubaka amahuza yakoreshejwe neza nabanywanyi bawe. Ubu bushakashatsi ni ngombwa mu gushyiraho gahunda irushanwe.
- Ibirimo bikungahaye nibirimo bikurura amahuza.
Ibitabo, ubuyobozi bwuzuye, infografiya, nubushakashatsi bwihariye nubwoko bwibirimo bifite amahirwe menshi yo kwerekanwa nizindi mbuga. Kugira ingengabihe yateguwe neza, ihujwe nibyo abumva bakeneye, ni ngombwa.
- Umubano nyawo
Umubano nurufatiro rwo kubaka amahuza. Shiraho amasano hamwe nurubuga hamwe na blog bijyanye muri niche yawe binyuze mubufatanye, kuvuga ibirango, no kwitabira ibirori. Kwibanda ku bwiza bwubufatanye ni ngombwa kuruta ubwinshi.
- Ibipimo bihoraho no guhinduka
Koresha ibikoresho byo gusesengura kugirango ukurikirane ibisubizo kandi umenye amahirwe mashya. Suzuma ubutware bwurubuga rwabafatanyabikorwa kandi uhuze ingamba zawe nkuko bikenewe kugirango ukomeze guhatana mubidukikije bigezweho.
Inyungu zo kubaka amahuza muri 2025:
Gushora imari mukubaka bizana inyungu zifatika zigira ingaruka kumikorere yikigo.
- Kugaragara cyane kuri Google: gusubira inyuma kwiza bifasha kurutonde rwurupapuro.
- Ubuyobozi bwisoko: imbuga za interineti zivugwa zihinduka umurongo mubice.
- Imodoka yujuje ibyangombwa: amahuza kuri domaine bireba akurura abashyitsi benshi basezeranye.
- Inyungu zo guhatanira: ibigo bitegura kandi bigashyira mubikorwa ingamba zabyo mbere yo gusarura inyungu mugihe giciriritse kandi kirekire.
Gushyira mubikorwa ingamba zo kubaka umurongo bisaba igihe, ubuhanga, hamwe nubufatanye. Guha akazi ikigo cyihariye cyangwa kugira abanyamwuga bitanze bituma ubukangurambaga bwakozwe mubuhanga bwibanda kubisubizo nyabyo kandi birambye. Ikigeretse kuri ibyo, itsinda ry'inararibonye rishobora kumenya amahirwe ashobora kutamenyekana kandi akirinda amakosa ashobora guhungabanya izina rya interineti.
Hamwe na algorithm ya Google igenda isaba cyane, ibanga ryo gutsinda muri 2025 rishingiye ku kubaka umubano nyawo no gutanga ibintu byiza. Glogovchan asoza agira ati: "Mu 2025, ibicuruzwa bishora imari mu ngamba zihamye zo kubaka bizaba intambwe imwe ku isoko."
