Amakuru dukesha ABComm avuga ko Burezili imaze kugira abaguzi kuri interineti miliyoni 91.3, kandi nk'uko byatangajwe na ABComm, kandi ibivugwa cyane muri uyu murenge byerekana ko iki gihugu kigomba kurenga miliyoni 100 mu 2026. Iri terambere, rifatanije n’iterambere ry’ubucuruzi bw’imibereho no kumenyekanisha ibikoresho bya digitale n’ubwenge bw’ubukorikori, bigabanya inzitizi zo kwinjira kandi bigatuma byoroha guhindura ibitekerezo mu bucuruzi nyabwo, cyane cyane ku bifuza kuba ba rwiyemezamirimo mu 2026.
Kuri Eduardo Schuler, umuyobozi mukuru wa Smart Consultoria , isosiyete izobereye mu bucuruzi mu guhuza ingamba, ikoranabuhanga, na AI , uku guhuza bifungura idirishya ridasanzwe ry’amahirwe. Uyu muyobozi avuga ko nta na rimwe habaye ubushobozi bwo gushyira mu bikorwa umuntu ku giti cye, kubona amakuru menshi, ndetse no gufungura abaguzi ku bicuruzwa bishya. Ashimangira agira ati: "Ibintu ntibyigeze biba byiza. Guhuza umuvuduko, igiciro gito, n'ibikoresho bikomeye bituma 2026 iba umwaka mwiza mu mateka ku bashaka gutangiza umushinga."
Hasi, impuguke irambuye inkingi icumi zituma 2026 umwaka mwiza mu mateka yo gutangiza umushinga:
1. Kugabanuka kwamateka kugiciro cyambere cyibikorwa byubucuruzi.
Kugabanuka kw'ibikoresho bya sisitemu, urubuga rwo kugurisha, hamwe n'ibisubizo bya AI bikuraho inzitizi zabuzaga ba rwiyemezamirimo bashya. Nk’uko Sebrae (GEM Burezili 2023/2024) ibivuga, ikoreshwa rya digitale ryagabanije cyane amafaranga yatangiriye gukora, cyane cyane mu nzego nka serivisi no gucuruza ibikoresho. Uyu munsi, birashoboka gutangiza ikirango gifite amikoro make nibikorwa remezo bike. Shuler agira ati: "Ishoramari ryambere ryageze ku rwego rwa demokarasi yinjira mu isoko kandi rufungura umwanya ku bafite imikorere myiza" .
2. Ubwenge bwa artile bwongera umusaruro kugiti cye.
Ubushakashatsi bwakozwe na McKinsey & Company (Generative AI hamwe na kazoza ka raporo y'akazi, 2023) bwerekana ko AI itanga umusaruro ishobora gukoresha kugeza 70% by'ibikorwa bikorwa ubu n'abahanga, bigatuma umuntu agera ku bisubizo ugereranije n'imirimo y'amakipe yose. Automatic, co-pilote, hamwe na sisitemu yubwenge yagura ubushobozi bwimikorere kandi yihutisha gutangiza. Impuguke ishimangira iti: "Ntabwo umuntu yigeze atanga umusaruro wenyine wenyine".
3. Abaguzi ba Berezile bakira neza ibirango bishya.
Ubushakashatsi bwakozwe na NielsenIQ (Brand Disloyalty Study, 2023) bwerekana ko 47% by'abaguzi ba Berezile bafite ubushake bwo kugerageza ibirango bishya, babitewe no gushakisha ibiciro byiza, ukuri, no kuba hafi. Kuri Schuler, uku gufungura kugabanya igihe cyo kwakira ibicuruzwa bishya. Yagaragaje ati: "Abanyaburezili bafite amatsiko menshi kandi badafite ubudahemuka, ibyo bikaba bitanga ubutaka burumbuka ku batangiye."
4. Ubucuruzi mbonezamubano bwahujwe nkumuyoboro wo kugurisha.
Uyu munsi, igice kinini cyubuguzi bwa Berezile kibaho muburyo rusange. Burezili n’isoko rya gatatu mu bucuruzi bw’imibereho n’ubucuruzi ku isi, kandi biteganijwe ko urwego ruziyongera 36% mu 2026, nk'uko Statista ibitangaza (Digital Market Insights, Ubucuruzi bw’imibereho 2024). Kuri Schuler, uku kwaguka gukora shortcut nini mumateka yo kugurisha nta bubiko bufatika. Yagaragaje ati: "Ni ku nshuro ya mbere kugurisha mu bicuruzwa bibaye ihame, ntabwo ari ibintu bidasanzwe."
5. Ubumenyi butagira imipaka kandi bwubusa bwo kwiga no gushyira mubikorwa
Kuboneka kubuntu, amasomo, ninyigisho bigabanya itandukaniro riri hagati yubushake nibikorwa. Mu 2023, Sebrae yiyandikishije mu barenga miliyoni 5 mu masomo yo kuri interineti, amateka. Kuri Schuler, ubu bwinshi bwihutisha kwiga umurongo. Agira ati: "Uyu munsi, nta muntu n'umwe utangirira ku ntangiriro; repertoire iri mu bantu bose."
6. Kworohereza Bureaucratic dukesha ikoranabuhanga
Kwishura ako kanya, amabanki ya digitale, imikono ya elegitoronike, hamwe na automatike byatumye imicungire yimari nigikorwa ikora cyane. Ikarita y'Ubucuruzi (MDIC) yerekana ko impuzandengo yo gufungura ubucuruzi muri Berezile yagabanutse ku munsi 1 n'amasaha 15, urwego rwo hasi rwigeze rwandikwa. Yasesenguye agira ati: "Inzira zasabwaga mbere igihe kirekire zirangiye mu minota, kandi ibi bihindura rwose umukino ku bucuruzi buciriritse."
7. Kwagura amateka mu bucuruzi bwa e-bucuruzi muri Berezile
Biteganijwe ko mu mwaka wa 2026 hateganijwe ko abakoresha interineti barenga miliyoni 136, nk'uko Statista (Digital Market Outlook 2024) ibigaragaza, urwego rwo hejuru rw’ubukure bwa digitale rwigeze rwandikwa mu gihugu. Kuri Schuler, ibi bivuze isoko ryiteguye kwakira ibisubizo bishya. Agira ati: "Ibisabwa birahari, biriyongera, kandi hari umwanya w'abashaka kubaka ikirango".
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Nk’uko byatangajwe na Global Entrepreneurship Monitor (GEM) 2023/2024, 53% by'abakuze bo muri Berezile bavuga ko bafite umugambi wo gutangiza umushinga, kimwe mu bipimo biri hejuru ku isi. Agira ati: “Iyo abantu bose bazi umuntu watangiye, ubwoba buragabanuka kandi ibikorwa biriyongera.”
9. Kurangiza vuba no kwemezwa ako kanya.
Umuvuduko uriho uremerera kugerageza ibitekerezo, kwemeza hypotheses, no guhindura ibyifuzo mugihe nyacyo. Raporo ya Webshoppers 49 (Neotrust / NielsenIQ) yerekana ko ibirango bito byungutse neza kuberako bitabira vuba imyitwarire yabaguzi, bifashishije ibikoresho byamamaza byubwenge, kwikora, hamwe no gupima A / B. Ashimangira agira ati: "Isoko ntabwo ryigeze ryihuta cyane, kandi ibi bifasha abakeneye gukurura vuba".
10. Guhuza bitigeze kubaho hagati yikoranabuhanga, imyitwarire, nubukungu.
Ku bwa Schuler , guhuza ibiciro bike, gufungura abaguzi, gukenerwa cyane, hamwe n’ibikoresho bikomeye bitera guhuza bidasanzwe. Imibare yatanzwe na Statista, GEM, na Sebrae yerekana ko hatigeze habaho ubushake buke bwo gutangiza umushinga, ibyifuzo byinshi bya digitale, hamwe nikoranabuhanga ryoroshye cyane icyarimwe. Asoza agira ati: "Ni idirishya ry'amahirwe ritariho mbere. Uzinjira ubu azagira inyungu z'amateka".
