Gufunga ubucuruzi, bwaba bitewe no guhindura gahunda, iherezo ryinzira, cyangwa ibikenewe, burigihe ni ikibazo. Icyemezo ubwacyo gifite uburemere bwamarangamutima ningamba, kandi bigenda birushaho kuba ingorabahizi mugihe birimo guta umutungo nibikoresho byakusanyirijwe mubikorwa. Nyamara, icyo ba rwiyemezamirimo benshi batazi nuko ibarura rishobora guhinduka amahirwe meza yo kugaruka kumafaranga.
Ibikoresho byo mu gikoni, ibikoresho, ibikoresho byo mu biro, ibikoresho bya elegitoroniki, imashini zinganda, ndetse n’imodoka zingirakamaro zirashobora kugurishwa vuba kandi neza binyuze mumasoko yihariye ya digitale. Iri soko ryongeye kugurisha ryateye imbere byihuse kandi birambye, biterwa ninyungu ziyongera mubisubizo bitanga umusaruro.
Ubushakashatsi bwakozwe na Thredup bwerekana ko urwego rwibicuruzwa bigenda byiyongera, ugereranije, byikubye inshuro eshatu ugereranije n’imyenda gakondo. Kugeza mu 2027, ibice nkububiko bwamafaranga biteganijwe gukuba kabiri mubunini, byinjiza hafi miliyari 350 US $. Muri Berezile, OLX yerekanye ko 61% byabaguzi basanzwe bakoresha urubuga rwa interineti kugirango bagurishe ibintu byakoreshejwe muburyo bwo kwinjiza amafaranga yinyongera. Ugereranije, buri muntu afite amadolari y'Amerika 2,113 y'ibintu ashobora gutangirwa amafaranga, isoko y'imari shingiro idategereje gukoreshwa.
Muri iki gihe, gufunga ubucuruzi ntibisobanura igihombo cyose. Ibinyuranye na byo: hamwe noguteganya n'ingamba, inzira yo gusenya irashobora kuba intambwe yubwenge iganisha kumafaranga.
Umuyobozi mukuru wa Kwara, Thiago da Mata, agira ati: "Turi mu gihe abaguzi na ba rwiyemezamirimo bato bitaye cyane ku nyungu-nyungu. Cyamunara n'amasoko ni inzira zifatika zo kugura no kugurisha ibicuruzwa tutishyuye igiciro cyuzuye".
Kuki gushora imari?
Usibye inyungu zamafaranga, kugurisha umutungo wakoreshejwe binashimangira ubukungu bwizunguruka mu kongera igihe cyibikoresho no kwirinda guta ibikoresho hakiri kare mumeze neza.
Guhindura ibikoresho, ibintu by'ingenzi muri iki gikorwa, bituma ibicuruzwa bisubira mu musaruro binyuze mu kongera gukoresha, gutunganya, cyangwa kujugunya neza. N’ubwo ari ngombwa, Burezili iracyafite imbogamizi: nk'uko Abrelpe , imyanda igera kuri 45% ishobora gukoreshwa yarangiza ikabura, bigatuma igihombo cy’umwaka kingana na miliyari 14 z'amadorari.
Kwemeza imikorere irambye ntibigabanya gusa ikiguzi cyibikorwa no kunoza umutungo, ahubwo binashimangira isura yikigo, ndetse no mugihe cyo gusoza, nkumuryango ushinzwe imibereho myiza n’ibidukikije.
Thiago ashimangira agira ati: “Ba rwiyemezamirimo bahitamo kugurisha umutungo wabo bagabanya ingaruka z’amafaranga yo gufunga ndetse banashishikarize imikorere irambye, usibye gutanga umusanzu mu bucuruzi buciriritse bushakisha ibikoresho byiza ku giciro cyiza.”
Inama 8 zo guhindura umutungo wawe wubucuruzi winjiza:
1) Kora ibarura rirambuye.
Andika ibintu byose biboneka kugurishwa: ibikoresho, ibikoresho, ibikoresho, ibikoresho, ibice byabigenewe, nibindi nkibyo. Nibindi byuzuye kubara, bizarushaho kuba byiza kubaguzi.
2) Suzuma uko kubungabunga ibidukikije bimeze.
Ibintu byabitswe neza bikunda kubyara inyungu nyinshi no kuzana ibintu byiza. Fata amafoto meza, andika imyenda iyo ari yo yose, kandi, niba bishoboka, kora ibyangiritse mbere yo kubitondekanya.
3) Hitamo urubuga rwizewe.
Hitamo imbuga zifite izina ryiza, umutekano, hamwe nigihugu cyose. Isoko rya Kwara, Enjoei, OLX, na Facebook Isoko ryamamaye kandi ryiza.
4) Ba mucyo mubisobanuro byawe.
Nyamuneka tanga ikirango, icyitegererezo, igihe cyo gukoresha, nuburyo ibintu bimeze. Ubu bunyangamugayo bufasha kubaka ikizere no kwirinda ibibazo bitaha.
5) Shiraho ibiciro bifatika ukurikije isoko.
Ibiciro byubushakashatsi bitangwa muri cyamunara hamwe nisoko risa. Thiago agira ati: "Intego ni uguhindura ibarura neza, ntabwo ari ukunguka inyungu ku kiguzi icyo ari cyo cyose."
6) Koresha uburyo bwo kugera kumurongo
Ibidukikije byihariye bimaze kugira abumva bafite ubushake bwo kugura. Cyamunara ya Kwara, kurugero, ikurura ababishaka kandi bakungukirwa no kuzamurwa ku mbuga nkoranyambaga no mu binyamakuru, bigatuma ibicuruzwa byabo bigerwaho.
7) Kugurisha muri byinshi mugihe bishoboka.
Guteranya ibintu bisa (nk'intebe, ibikoresho byo mu gikoni, cyangwa ibikoresho bya elegitoroniki) byihutisha kugurisha kandi birashobora kongera agaciro k'ipiganwa.
8) Guhuza ubwikorezi na pikipiki neza.
Ibikoresho biratandukanye bitewe nurubuga rwakoreshejwe. Bamwe bareka kohereza kubaguzi, abandi kubagurisha. Huza hakiri kare kugirango wirinde gutungurwa no kwemeza ibikorwa neza.
Thiago da Mata asoza agira ati: "Gufunga ubucuruzi birashobora kwerekana intangiriro yicyiciro gishya. Kandi kugurisha ibikoresho byawe muburyo bufatika bituma habaho impinduka zose muburyo bwa nyuma. Ibikunze kugaragara nkikibazo birashobora guhita bivaho; ugomba kumenya uburyo n’aho kugurisha."
