Umuyobozi ushinzwe kwamamaza muri sosiyete, Ana Gabriela Lopes, avuga ko gusobanukirwa imyitwarire y’abaguzi byahindutse ingamba z’ibanze ku masosiyete manini nka iFood, agenda ashora imari mu gushaka abasesenguzi kabuhariwe kugira ngo bakurikirane imigendekere, bagaragaze ibibazo bishobora kuvuka, ndetse banashakisha amahirwe mashya. Ibicuruzwa bishobora gufata no gusobanura ibimenyetso byatanzwe n’abaguzi ku mbuga nkoranyambaga byunguka igihe cyo gukora ubukangurambaga bwamamaza buhuza rwose n’abaturage, kuko bafite imbaraga zo guteganya ingamba no kumva imyitwarire y’abaguzi.
Camilo Moraes, umuyobozi w’ingamba n’ubucuruzi muri Sobe * Comunicação e Negócios, ikigo cyamamaza mu karere k’amajyepfo y’igihugu, yagize icyo avuga ku kibazo cyo guhuza amakuru no guhanga udushya mu bigo: “Uyu munsi, ntibihagije kugira igitekerezo cyiza cyo guhanga. Ni ngombwa gusobanukirwa imyitwarire y’abaguzi mu buryo bwimbitse kandi buhoraho. ingamba zifatika zitanga ubufatanye n'akamaro. Niyo mpamvu ari ngombwa cyane kugira abakozi kabuhariwe muri iki cyerekezo cy'ingamba. ”
Nk’uko byatangajwe na Edmar Bulla washinze itsinda rya Croma, ngo iyi mpinduka mu mitekerereze mu masosiyete ni ingenzi: “Isoko ryo kwamamaza ririmo guhinduka, aho amakuru agira uruhare runini mu gushinga ubukangurambaga. Ibigo bishoboye guhuza isesengura ry'imyitwarire no guhanga bizaba bifite inyungu zikomeye zo guhatanira.”
Mugushora imari kubanyamwuga bashoboye gusobanura amakuru no guhindura imyitwarire mubikorwa byo kwamamaza, ibirango byemeza ubukangurambaga busobanutse neza bujyanye nibyifuzo byabumva. Uru rugendo rushimangira akamaro k'ubwenge bw'isoko no guhora duhuza n'imihindagurikire y'abaturage na sisitemu. Ibigo bifite ubutumwa bwo gusobanukirwa ubucuruzi nkuko umukiriya abikora.
