Mu isi irushanwa kandi ikaze yubucuruzi, ubwenge bwamarangamutima (EI) bwabaye ubuhanga bwingenzi kuri ba rwiyemezamirimo, ba nyir'ubucuruzi, n'abayobozi badashaka kubaho gusa ahubwo batera imbere. Ubushobozi bwo kumenya, gusobanukirwa, no gucunga amarangamutima yawe hamwe nayabandi birashobora guhindura uburyo uyobora sosiyete yawe, gukorana nitsinda ryanyu, no gufata ibyemezo byingenzi. Fábio Farias - inzobere mu kwagura ubucuruzi, kwihutisha ibicuruzwa, no gutegura ibicuruzwa.
Ubwenge bw'amarangamutima burenze kugenzura byoroshye; ikubiyemo ubushobozi bwo kwiyumvisha no guhindura amarangamutima y'abandi, guteza imbere akazi keza kandi gatanga umusaruro, Fábio ashimangira. "Mu bihe aho ubuhanga bwa tekinike bugenda bwiyongera, ubwenge bw'amarangamutima bugaragara nk'ikintu gitandukanya abayobozi n'abayobozi batsinze neza."
Abayobozi bafite EI yo hejuru bashoboye kubaka umubano ukomeye kandi wuje impuhwe hamwe nabakozi babo, ibyo bikaba byongera imyitwarire yikipe nubudahemuka. Farias agira ati: "Iyo abakozi bumva ko bumva kandi bahabwa agaciro, barushaho gushishikarira no kwiyemeza intego z'isosiyete." Kugenzura amarangamutima bituma habaho isesengura ryimbitse kandi rituje ryibihe, biganisha kumyanzuro iringaniye kandi yatekerejwe. Agira ati: "Abayobozi bafite ubwenge ku mutima barashobora gutuza mu gihe cy'igitutu kandi bagatekereza ku mpande zose mbere yo gufata icyemezo gikomeye."
Mu kazi ako ari ko kose, amakimbirane ntabura. Ariko, EI iha imbaraga abayobozi kubahuza neza, guteza imbere itumanaho ryeruye no gukemura amahoro. Farias agira ati: "Ubushobozi bwo kumva no gucunga amarangamutima ni ingenzi mu gukemura amakimbirane mu buryo bwubaka. Abashoramari bahura n’impinduka zihoraho kandi zitunguranye. Ubwenge bw’amarangamutima bufasha abayobozi kumenyera vuba mu bihe bishya no kwikuramo ingorane." Farias agira ati:
Sobanukirwa n'amarangamutima yawe nuburyo bigira ingaruka kumyitwarire yawe no gufata ibyemezo. Fata umwanya wo gutekereza kumarangamutima yawe kandi umenye uburyo bushobora kunozwa. Wige tekinike yo gucunga amarangamutima yawe, cyane cyane mubihe bikomeye. Ibi birimo imyitozo nko gutekereza, guhumeka cyane, no gukora imyitozo ngororamubiri. Teza imbere ubushobozi bwo gusobanukirwa no kwishyira mu mwanya w'abandi. Ibi bitezimbere itumanaho kandi bifasha kurema ibikorwa byinshi bikorana kandi byuzuye. Shimangira itumanaho nubuhanga bwabantu. Ubushobozi bwo kubaka no kubungabunga imiyoboro ikomeye ni ngombwa kugirango ubucuruzi butere imbere.
Ubwenge bw'amarangamutima ntabwo ari ubuhanga bwifuzwa gusa; ni nkenerwa kuri rwiyemezamirimo cyangwa umuyobozi wese ushaka kubaka ubucuruzi burambye kandi bunoze. Mugushora imari mugutezimbere EI, uzaba uhaye uruganda rwawe ibikoresho nkenerwa kugirango uhangane nibibazo, utezimbere akazi keza, kandi ufate ibyemezo byingenzi bitera iterambere no guhanga udushya. Impuguke isoza igira iti: "Ubwenge bw'amarangamutima ni ibanga ryo guhindura ubushobozi mu mikorere nyayo".
