Haba kuri ba rwiyemezamirimo bashinzwe cyangwa abateganya gutangira guhera, inganda zubwiza zihora zitanga ikizere kandi zikomeza gutanga amahirwe akomeye hamwe nibisabwa byiyongera. Dukurikije imibare yaturutse muri Sebrae (Serivisi ishinzwe ubufasha mu bucuruzi bwa Micro na Ntoya yo muri Berezile), serivisi zibanda ku buzima n’imibereho myiza ziri ku isonga ry’ahantu heza ho gushora imari, ibintu bikaba biterwa n’abaturage bageze mu za bukuru ndetse n’ubuzima bugenda bwihuta, bufungura igice kinini cy’isoko gishakira ibisubizo bishya. Ababasha guhuza ikoranabuhanga hamwe nuburambe bwihariye hamwe nibikorwa muri serivisi zitangwa byanze bikunze bazatera imbere.
Ariko, nkuko ibisabwa kuri ubu bwoko bwa serivisi ari byinshi, burimunsi ivuriro rishya, umwanya mushya, umunyamwuga mushya, kandi ikibazo cyaka ni iki: Nigute dushobora guhagarara hagati y amarushanwa akaze? Imyanya ya digitale ninzira ningamba zingirakamaro.
Thassia Piezzaroli, inzobere mu kwamamaza mu buryo bwa digitale mu bucuruzi bw'ubwiza akaba ari na we watangije aya masomo agira ati: "Gufungura ubushobozi bwawe ku mbuga nkoranyambaga."
Uyu munyamwuga, umufatanyabikorwa wa phenomenon Nataliya Ubwiza muri NB Digital, agace ka infoproducts yuburezi, asangira ko ari ngombwa kubona imbuga nkoranyambaga nkubucuruzi, inyungu zabo ziterwa no gusezerana. Thassia abisobanura agira ati: "Ibirimo bigomba kuba byiza bihagije kugira ngo ababyumva babigiremo uruhare, kubera ko algorithm itonesha ababasha gufata no kugumana ibitekerezo by’abakoresha. Niba umuntu yinjiye, amara amasegonda make hanyuma akava ku rupapuro, bivuze ko ibirimo bitashimishije kandi algorithm izita ku 'kwanga' no kugeza ku bantu bike."
Byongeye kandi, ni ngombwa gushyiraho intego zisobanutse mugihe winjiye mubidukikije, nko kongera ibicuruzwa bigaragara, gukurura abayoboke babishoboye, amaherezo ukaba umuyobozi wisoko. Asobanura agira ati: "Guhitamo urubuga rwiza rushingiye ku mwirondoro w'abakiriya ushaka kugeraho no gukomeza ingamba zihamye na byo ni ngombwa."
Impuguke irasaba kandi gutekereza gushora imari mu muhanda uhembwa kugira ngo iterambere ryihute, imyitozo yagaragaye neza. Agira ati: "Buri gihe mvuga ko ari byiza gukorera ku muyoboro umwe neza kuruta kuri benshi mu buryo butandukanye kandi budahuye. Gushaka umwuga wo mu muhanda uhembwa nabyo ni ishoramari rikwiye."
Hanyuma, Thassia yerekana akamaro ko gushiraho amasano nyayo binyuze mubirimo. Yashoje agira ati: "Irinde umwirondoro wa tekiniki urenze urugero; ni ngombwa guhuza amakuru y'agaciro n'ibintu byoroshye kandi bikubiyemo ibintu birimo urwenya ndetse n'inkuru zishimishije. Ibi nibyo twita 'guhunga umurongo wo guhunga,' hagati y'ibirimo bifite agaciro, igitekerezo ni ukurangaza abantu."
