iFood, isosiyete ikora ibijyanye n’ikoranabuhanga muri Berezile mu gutanga ibiribwa, hamwe na Decolar, isosiyete ikora ibijyanye n’ikoranabuhanga mu ngendo muri Amerika y'Epfo, batangiye gushyira ingufu mu kuzana inyungu nyinshi ku baguzi no gutanga urwego rushya rworohereza kandi rufatika ku Banyaburezili. Igikorwa cya mbere ni ugutanga amacumbi agera kuri 25% kubakoresha porogaramu ya iFood yubudahemuka, 'Clube iFood'. Ibigo byombi birimo gushakisha ubundi buryo bwo koroshya no kunoza uburambe bwabakoresha.
Umuyobozi mukuru ushinzwe ishoramari n’ubufatanye muri iFood, Henrique Iwamoto agira ati: "Twishimiye cyane amahirwe mashya umubano na Decolar uzazanira abakiriya." Asobanura agira ati: "Tumaze guhindura uburyo abantu batumiza ibiryo, ubu tugiye guhindura uburyo bwo gutanga serivisi nziza na serivisi muri rusange. Kandi ibi bivuze ko abakoresha benshi banyuzwe bafite uburambe bufatika kandi bufatika, ibyo bikaba bituma habaho amabwiriza menshi ku bafatanyabikorwa ndetse no kwinjiza amafaranga menshi ku bashoferi batanga ibicuruzwa. Ibi byose biterwa n'imbaraga z'urusobe rwacu rukemura, ruterwa n'umuvuduko ukabije w'abaguzi."
Umuyobozi mukuru w'ishami ry'ubucuruzi rya B2C muri Berezile muri Decolar, Max Gonzalez Costa agira ati: "Ubu bufatanye na iFood ni indi ntambwe mu nshingano zacu zo guhindura uburyo abantu bagenda, bahuza ikoranabuhanga n'inyungu zo gushyiraho uburambe ndetse bujyanye n'ubuzima bwa buri munsi bw'abantu . " Ati: "Turashaka gukora ingendo kurushaho, ubwenge, no kwinjizwa mu buzima bwa buri munsi, dutezimbere ubuzima bw'abakiriya bacu hamwe n'ibisubizo byoroshye ndetse n'ubunararibonye butazibagirana."
Mu cyumweru gishize, Decolar yabaye umwe mu bagize itsinda rya Prosus, isosiyete ikora ibijyanye n’ikoranabuhanga ku isi, hamwe n’ibikorwa byo kugura. iFood nayo iri mumatsinda.
iFood Club
Kugeza ubu, Club, ifite abafatabuguzi miliyoni 13, ishinzwe 40% byibicuruzwa byashyizwe kumurongo - umushoferi wingenzi kugirango ibicuruzwa byiyongere.
Bruno Henriques, Umuyobozi mukuru wa COO (Umuyobozi mukuru wa isoko), Bruno Henriques, yagize ati: "Twakomeje gushimangira iyi Club nka gahunda ikomeye yo kwizerwa mu gihugu. IFood iha abafatabuguzi uburambe bwuzuye, hamwe n'inyungu haba muri porogaramu ndetse no hanze yacyo. Ubufatanye na Decolar bwagura iki cyifuzo kandi bushimangira uruhare rwa iFood nk'ihuriro ry'ibisubizo bifatika kandi byiza ku baguzi".
Porogaramu yatangiye ifite intego yo kongera ibicuruzwa muri resitora, imaze amezi atandatu ikora mu byiciro bya Supermarket na Farumasi. Kubijyanye na Farumasi, kurugero, kugurisha byiyongereyeho 40% kuva Club yashyizwe mubikorwa.
Nigute iFood Club ikora?
Hamwe na gahunda ya buri kwezi ya $ 12.90 gusa, Club itanga ibyiza byinshi nka coupons 5 zingana na $ 10, zemewe muri resitora zose, kugabanuka kugera kuri 50%, hamwe nandi ma coupons yihariye buri munsi. Mubyongeyeho, ikubiyemo no gutanga kubuntu muri farumasi na supermarket, kwagura uburyo bwo kuzigama amafaranga buri munsi. Porogaramu itanga kandi uburambe burenze porogaramu, nkibiciro bishya hamwe na Decolar. Abakoresha bashya barashobora kugerageza Club kubusa muminsi 30 yambere.
Ibyerekeye iFood
iFood nisosiyete ikora ibijyanye n’ikoranabuhanga muri Berezile mu gutanga interineti muri Amerika y'Epfo, ihuza abakiriya, resitora, supermarket, hamwe n’abashoferi batanga mu buryo bworoshye kandi bufatika. Intego ya iFood ni ukugaburira ejo hazaza ha Berezile ndetse nisi, guhindura sosiyete binyuze mu burezi n’ikoranabuhanga, kandi bigira ingaruka nziza ku mibereho n’ibidukikije.
Binyuze mu ikoranabuhanga n'ubwenge bw'ubukorikori hamwe n'ibipimo ngenderwaho ku isi, iFood itunganya ibicuruzwa miliyoni 120 buri kwezi binyuze mu bidukikije bigizwe n'abashoferi 360.000 bahuza ibicuruzwa , ibigo 400.000 by'abafatanyabikorwa , birimo resitora, supermarket, na farumasi, ndetse no mu mijyi igera kuri 1.500 yo muri Berezile . iFood irenze gutanga ibiryo kandi iratera imbere mubucuruzi nka supermarket, farumasi, ibikoresho byamatungo, fintech, ninyungu, bihuza ikoranabuhanga nuburyo bworoshye mugutanga ibisubizo kubafatanyabikorwa bayo.
Kugira ngo umenye byinshi kuri iFood, sura urubuga.
