Ubushakashatsi bwibanze bwakozwe na IAB Brasil ku bufatanye na Galaxies bwerekana ko iterambere ryiyongera ku isoko rya Digital Out-Home (DOOH) mu gihugu. Nk’uko ubushakashatsi bubyerekana, 71% by’amasosiyete yo muri Berezile arashaka kongera ishoramari muri uyu muyoboro mu mezi ari imbere. Abandi 28% bazakomeza ubunini bwabo, mugihe 2% gusa bagaragaza umugambi wo kugabanya.
Silvia Ramazzotti, perezida wa komite ya DOOH muri IAB Burezili akaba n'umuyobozi ushinzwe kwamamaza muri JCDecaux abisobanura agira ati: "Ntabwo ari imibare gusa, ubu bushakashatsi buduha ubumenyi ku kuntu isoko ryakiriye DOOH na gahunda ya DOOH, ibibazo nyamukuru byugarije ibigo, abamamaza ndetse n'ibitangazamakuru, ndetse n'amahirwe afungura ejo hazaza, kandi hari byinshi."
DOOH ikoreshwa cyane cyane mu kongera ibicuruzwa bigaragara (68%), kumenyekanisha ibicuruzwa na serivisi (39%), kandi, ku rugero ruto, kubyara impinduka (14%). Icyitegererezo cya porogaramu yemewe, itanga itangwa ryamamaza, ikundwa namasosiyete menshi (53%) kuko itanga ibiteganijwe byinshi. Imiterere nka cyamunara ifunguye (27%) hamwe na cyamunara idafite garanti (20%) iracyari mike, kuko bisaba ubumenyi bwa tekinike. Kugeza ubu, kuri 34% byamasosiyete, ishoramari muri DOOH ryerekana munsi ya 5% yingengo yimari yose, mugihe 31% batanga hagati ya 5% na 10%. Heitor Estrela, visi-perezida wa komite imwe akaba n'umuyobozi ushinzwe iterambere muri Eletromidia, ashimangira agira ati: "Ni ibintu bifatika biganisha ku byemezo kandi bikazamura impaka zerekeye guhanga udushya, amakuru, no kuzuzanya kw'umuyoboro. Kubona IAB Burezili iyoboye uyu mutwe bishimangira gusa uruhare rukomeye igira ku isoko ryacu."
Ubushakashatsi bwerekanye imbogamizi nyamukuru zibangamira iterambere rya gahunda ya DOOH: kubura ibipimo bisanzwe (43%), guhuza imipaka n’indi miyoboro (31%), amafaranga menshi (30%), hamwe n’ibarura ryabujijwe (28%). Byongeye kandi, 91% by'abahanga bagaragaje ko bakeneye amahugurwa, cyane cyane mu gupima ibisubizo no guhuza imiyoboro.
Ubushakashatsi bwakoresheje ikorana buhanga rya tekinoroji, ryakozwe kuva mubazwa nyabyo ninzobere mu nganda. Hamwe ninkunga yubwenge bwubuhanga, ibisubizo byakusanyijwe birasesengurwa kandi bigahinduka muburyo bwa digitale byerekana ubwoko butandukanye bwabitabiriye. Rero, niyo hamwe nicyitegererezo gito, ubushakashatsi butuma habaho isesengura ryimbitse kandi ryihuse kandi ryumvikana kubateze amatwi, hamwe nukuri kugera kuri 98%.
Umuyobozi mukuru wa Galaxies, Daniel Victorino agira ati: "Ikoranabuhanga rya sintetike ryerekana iterambere ry’ingenzi ku isoko rya DOOH, rituma habaho isesengura risesuye kandi ako kanya. Ubushishozi butangwa n'ubu buryo butuma ibyemezo by’ishoramari byemeza kandi bigashyirwa mu bikorwa ingamba zo gutandukanya uburyo butandukanye bwa DOOH. Turi mu ntangiriro yo gukoresha iri koranabuhanga, rifite ubushobozi bwo guhindura uburyo dupima ibisubizo no guhuza DOOH n'izindi nzira."
Ubushakashatsi bwakozwe n'abantu 133 kandi ikusanyamakuru ryarangiye ku ya 7 Mata 2025.Ababajijwe baturutse mu bitangazamakuru n'Igenamigambi, Kwamamaza no gutumanaho, ndetse no guhanga.
Kugirango ubone ubushakashatsi bwuzuye, kanda hano .
