Kuri uyu wa kabiri, 13 Mu yandi magambo, uwabigizemo uruhare yavuze ko aticuza amatangazo yamamaje ku masosiyete ashora imishinga.
Ubushakashatsi bwakozwe n'ikigo gishinzwe ubushakashatsi bwamamaza ibicuruzwa (CEAM) muri ESPM bwagaragaje ko, nubwo hakomeje gukenerwa cyane imbuga za betting, ndetse n’amabwiriza ya leta, izina ry'ibyamamare bifitanye isano n'ibirango bigenda mu buryo bunyuranye. Icyiciro kitazwi cyane bituma 68% byababajijwe babona ibyamamare bifitanye isano nibi bicuruzwa "bitizewe." Ubushakashatsi bwakozwe mu Gushyingo 2024, bwasesenguye imyitwarire y’abaguzi ku mbuga za interineti.
Icyubahiro, ariko, ntabwo gihindura imyumvire yamakipe yumupira wamaguru yatewe inkunga na BET. Mubyukuri, mubabajijwe, hari imyumvire yo kongera inshuti mugihe kizaza: niba BET iramutse itera inkunga club yababajijwe, 39% bavuga ko bazahitamo inshuro nyinshi, mugihe 41% bavuga ko bafite intego yo gutega byinshi mugihe kizaza nibiramuka bibaye. Mu babajijwe, 43% bavuga ko bakunda ibyo birango nk'abaterankunga b'amakipe yabo.
Evandro Luiz Lopes, umuyobozi w’amasomo y’ubushakashatsi n’ubushakashatsi bw’icyiciro cya kabiri cya kaminuza muri ESPM, yagize ati: "Binyuze mu bushakashatsi, twashoboye kumva uburyo BETs (Amakipe azamura ubucuruzi) abonwa mu buryo butandukanye. Iyi ni ingingo yagiye ivugwaho byinshi mu gihugu vuba aha. Intego yacu ni ukumenya imyitwarire y’aba baguzi n'inzira ibicuruzwa bishobora kunyuramo."
Nk’uko ubushakashatsi bubyerekana, 23% by’ababajijwe bakoresha 10% cyangwa arenga mu ngengo y’imari yabo ya buri kwezi kandi bagamije gukomeza "gushora imari." Kuri 44% by'ababajijwe, imyumvire ni uko imbuga zo gutega ziteganijwe, ariko ntabwo ari inyangamugayo.
Nubwo itandukaniro riri hagati yicyifuzo kinini nukubona ko atari umuyoboro wizewe, icyinshi gikomeza kandi kigatera abantu bingeri zinyuranye gutsimbarara nkuko abakoresha iyi mbuga ari ugutegereza gushaka amafaranga. Igihe babazwaga kumugaragaro icyifuzo cyabo cyo gutega kurubuga, 24% basubije ko ari ugushaka amafaranga. Ntabwo bitangaje, ubushakashatsi bwerekanye kandi ko ubu bwoko bwo gutega bumaze gufata umwanya wa kabiri mubikinisho byimikino yababajijwe, hamwe na 25%, byibanze kuri tombora.
Uburyo
Hamwe n’icyizere cya 95%, ubushakashatsi bwakozwe na CEAM - Centre for Applied Marketing Studies, bwakoze ubushakashatsi ku bakoresha 400 bakoresha urubuga rwo gutega hirya no hino muri Berezile mu Gushyingo 2024.
