Murugo Amakuru Yinama Nigute ushobora gutuma isoko ryakazi rirushaho gukundwa nimyaka igihumbi kandi ...

Nigute dushobora gutuma isoko ryakazi rirushaho gukundwa nimyaka igihumbi na Generation Z?

Ikinyagihumbi, cyavutse hagati ya 1981 na 1996, ubu kiri hagati yimyaka 28 na 43. Igisekuru Z, cyavutse hagati ya 1997 na 2012, kiri mumyaka 12 kugeza 27. Iyaruka rirashaka ibirenze akazi; bashakisha uburambe bwongerera agaciro haba kumuntu no mubuhanga. 

Ubushakashatsi  bwa , "Millennial & Gen Z Survey 2023," bwerekana ko kuri 62% ya Millennial na 49% ya Generation Z, akazi ni ngombwa mu ndangamuntu yabo, kuringaniza ubuzima-ubuzima ni ikintu baharanira, ni cyo kintu nyamukuru kiranga bashima muri bagenzi babo, kandi ni imwe mu ngingo z'ingenzi iyo bahisemo akazi gashya.

Antonio Muniz, Umujyanama mukuru wa 10X akaba na Perezida wa Editora Brasport, agira ati: "Guhuza ibyo bisekuru byombi ku isoko ry'umurimo bitanga imbogamizi zidasanzwe ku masosiyete, bisaba ko hahindurwa cyane imikorere n'imikorere. 

Ibintu 6 bikurura imyaka igihumbi hamwe na Generation Z.

Amasaha yoroheje nakazi ka kure.

Guhinduka ni ikintu cy'ingenzi mu myaka igihumbi n'ibisekuru Z. Dukurikije ubushakashatsi bwa Deloitte, 75% by'imyaka igihumbi na 70% ya Generation Z batekereza ku masaha yoroheje kandi ko hashobora kubaho akazi gakomeye mu guhitamo akazi. Umuyobozi mukuru agira ati: "Icyorezo cya COVID-19 cyashimangiye ibyo byari byitezwe, kigaragaza akamaro k'imirimo ituma habaho ubuzima bwiza mu kazi." 

Intego n'indangagaciro.

Ibisekuru biha agaciro cyane intego nindangagaciro byamasosiyete aho ikorera. Nk’uko Glassdoor abivuga, 77% by'imyaka igihumbi na 80% ya Generation Z babona ko inshingano z'isosiyete ari ikintu gikomeye mu cyemezo cyo gusaba akazi. Kuri Antonio, amashyirahamwe afite inshingano zikomeye zimibereho hamwe nibikorwa biramba birashimishije cyane mumatsinda.

Iterambere ry'umwuga n'amahirwe yo gukura

Ku bwa Gallup, 87% by'imyaka igihumbi babona iterambere ry'umwuga ari ngombwa cyane. Iterambere rihoraho nicyo kintu cyambere mumyaka igihumbi na Generation Z. Ibigo bishora mumahugurwa na gahunda yo guteza imbere ubumenyi bigaragara nkabakoresha bakunda.

Umuco wo kwishyira hamwe no gutandukana

PwC yerekanye ko 85% byimyaka igihumbi batekereza ko politiki itandukanye no kwishyira hamwe ari ngombwa mugusuzuma umukoresha. Igisekuru Z, ndetse kirushijeho kumenya ibyo bibazo, gishakisha byimazeyo ibigo biteza imbere ubudasa mu nzego zose. Ibikorwa birimo kandi bitandukanye byakazi bihabwa agaciro cyane. 

Inyungu zirenze umushahara

Inyungu zinyongera, nka gahunda zubuzima bwiza na gahunda zubuzima zuzuye, zirashimishije kuri iki gisekuru. Raporo ya MetLife ivuga ko 74% by'imyaka igihumbi batekereza ko inyungu zidahembwa ari ikintu gikomeye mu kuguma mu kigo.

Renato Herrmann, Umuyobozi mukuru akaba n'uwashinze Bold Minds akaba n'inzobere mu iterambere ry'ubuyobozi, Renato Herrmann yagize ati: "Abakiri bato b'inzobere muri iki gihe ntibashakisha gusa indishyi ziboneye, ahubwo ahanini bashakisha uburinganire bw'akazi buteza imbere imibereho yabo muri rusange. Gutanga inyungu nk'amasaha yoroheje na gahunda zubatswe ku buzima bwo mu mutwe, ubudasa, kwishyira hamwe, n'amahirwe yo kwiteza imbere ku giti cye ni ngombwa mu gukurura no kugumana impano muri iki gisekuru."

Gukoresha ikoranabuhanga rigezweho

Abenegihugu ba digitale, imyaka igihumbi, hamwe na Generation Z biteze ko ibigo byakoresha ikoranabuhanga rigezweho. Nk’uko Dell Technologies ibivuga, 80% by'uru rubyiruko bemeza ko ikoranabuhanga mu kazi ari ngombwa kugira ngo batsinde. Kuri Renato, gushyira mubikorwa ibikoresho byubufatanye bwa digitale no guhora tuvugurura hamwe niterambere rigezweho ryikoranabuhanga ni itandukaniro ryingenzi kubisekuru.

Ubuhanga bwabantu bugomba guhabwa agaciro. 

Ihuriro ry’ubukungu ku isi ryihaye gusobanukirwa ubumenyi bukenewe mu gihe kizaza ku isoko ry’umurimo. Nkuko bigaragazwa na raporo ziherutse, bumwe mu buhanga bwingenzi abahanga bagomba kugira ni: 

  • Gukemura ibibazo bigoye: kumenya no gukemura ibibazo bidafite akamaro mubidukikije bihora bihinduka.
  • Ibitekerezo by'ingenzi: gusuzuma amakuru mu buryo busesenguye no gusesengura, gufata ibyemezo byuzuye.
  • Guhanga: kubyara ibitekerezo bishya nibisubizo kugirango uhuze nimpinduka zamasoko.
  • Gucunga abantu: kuyobora no guteza imbere amakipe kugirango ateze imbere ubufatanye numusaruro.
  • Guhuza nabandi: gukora neza nkitsinda, guhuza nibikorwa bya bagenzi bawe.
  • Ubwenge bw'amarangamutima : gusobanukirwa no gucunga amarangamutima kugirango wubake umubano no gukemura ibibazo bigoye.
  • Gufata no gusesengura amakuru : gusesengura amakuru no gufata ibyemezo bishingiye kuri iryo sesengura.
  • Icyerekezo cya serivisi: guhuza ibyifuzo byabakiriya nibisubizo bifatika.
  • Umushyikirano : kuganira neza kugirango tugere ku masezerano yunguka.
  • Ubworoherane bwubwenge : guhuza namakuru mashya nuburyo ukurikije imiterere itandukanye.

Kuri Antonio, guhuza isoko ryakazi kugirango ukurura imyaka igihumbi hamwe na Generation Z bisaba inzira zinyuranye zihuza guhinduka, intego, amahirwe yiterambere, ibidukikije bikubiyemo, inyungu zuzuye, hamwe nikoranabuhanga rigezweho. 

Ku bwa Renato, agira ati: "gushora imari mu guteza imbere ubumenyi bwa muntu nko gukemura ibibazo bigoye, gutekereza cyane, ndetse n'ubwenge bw'amarangamutima ni ngombwa. Ibigo byumva kandi byujuje ibyifuzo by'ibi bisekuruza birashobora kubaka amakipe ashishikaye kandi asezerana, bikazamura intsinzi y'igihe kirekire."

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