IAB Brasil, ku bufatanye n’ikigo cy’ubushakashatsi Offerwise, batangije ku nshuro ya gatatu y’ubushakashatsi bise "Internet yaba imeze ite iyamamaza?". Ubushakashatsi burashaka kumva imyitwarire yabakoresha mugihe cya hypothettike nta kwamamaza kumurongo. Imwe mu myanzuro ni uko inshuro zo gukoresha porogaramu n'imbuga zaba nkeya kandi ibyiciro byo hasi bikaba bifite ubushobozi buke.
Amatangazo agira uruhare mu gutuma serivisi n'ibirimo biboneka ku buntu, kandi Abanyaburezili benshi bashyigikira uburyo kwamamaza byamenyekanye kuri interineti. Nk’uko ubushakashatsi bubyerekana, 63% by’abakoresha bemera kurya ibintu ku buntu hamwe n’iyamamaza rigamije guhuza inyungu zabo. Kubabajijwe, iyamamaza ryihariye ningamba zifatika zo gukurura no kugumana abaguzi mubidukikije bigenda bisabwa cyane.
Iyo urubuga n'imbuga zitanga gahunda yo kwiyandikisha, abakoresha 6 kuri 10 babona ko ari ngombwa kugira imbaraga zo guhitamo serivisi zo kwishyura, bishimangira gukenera guhinduka. Urubyiruko n'abaguzi bo mu byiciro byimibereho myiza yubukungu nubushake bwo kugura gahunda yo kwiyandikisha. Nubwo bimeze bityo, hari ubwumvikane ko ibiciro bigomba kuba bihendutse kandi bigatanga agaciro keza kumafaranga.
Ikindi gihangayikishije abakoresha ni ubuzima bwite no gukoresha amakuru yihariye. Ubushakashatsi bwerekana ko gukorera mu mucyo n’umutekano wa digitale bigenda byingenzi kugirango abantu bagirire ikizere. Kuri buri kintu cyizwe, ubushakashatsi butanga igereranya ryihariye ryerekana uburyo isuzuma ry’Abanyaburezili ryahindutse mu myaka itatu ishize.
Ubushakashatsi bwakorewe ku bakoresha interineti 1.500 mu gihugu hose hagati ya 21 na 27 Ukwakira. Icyari kigamijwe mu bushakashatsi kwari ugushushanya imyitwarire y’abaguzi bo muri Berezile no kwerekana uburyo ibicuruzwa bigomba gukorana n’umukoresha wa nyuma. Umuyobozi mukuru wa IAB Burezili, Denise Porto Hruby agira ati: "Akamaro ko kwamamaza ntikarenze urugendo rwo kugura mu buryo bwa sisitemu: bigira uruhare mu gukomeza demokarasi ikoreshwa rya interineti ndetse no gusoma no kwandika." Kugirango ubone ubuyobozi bwuzuye, kanda hano.
