Mugihe abafite ubucuruzi buciriritse benshi baharanira gukomeza ubucuruzi bumwe, abandi bamaze kumva ko gutandukana bishobora kuba urufunguzo rwiterambere. Ikosa rikunze kugaragara cyane ni ukwemera ko kwaguka bisaba ishoramari rinini ryambere, mugihe mubyukuri, ingamba nziza zifite agaciro kuruta gushora imari. Raphael Mattos, rwiyemezamirimo, umushoramari, hamwe n’inzobere mu buhanga bwa francise, asobanura uburyo ba nyir'ubucuruzi buciriritse bashobora kugwiza amafaranga binjiza bitabangamiye imikorere yabo ya mbere n'impamvu abatiga iyi ngaruka y’ingaruka bagwa inyuma.
"Kwihangira imirimo ntabwo ari ibintu byiza ku bafite amafaranga basigaranye. Ni ukurokoka ku bashaka kuguma muri uwo mukino. Abashaka ko ibintu byose bahura n'ingaruka z'ubucuruzi bumwe babona ko imbaraga zashize mu gihe bahuye n'ikibazo, ihinduka ry’isoko, cyangwa umunywanyi udasanzwe. Kwaguka ntibisobanura gufungura ibigo byinshi icyarimwe, ahubwo ni ugushiraho icyitegererezo cy’ubwenge aho ubucuruzi bumwe bushimangira imbaraga, bikavuga ko kwishyira hamwe bikomeza imbaraga."
Nyir'imodoka yo gukaraba abonye ko kwiyongera kwimodoka zirambuye arashobora kongera iyi serivisi nta shoramari rikomeye. Restaurant nto hamwe nabakiriya b'indahemuka barashobora gutangiza umurongo wibiryo byafunzwe cyangwa kugurisha ibirungo byihariye. Kogosha wumva ibyo abakiriya be barya arashobora gukora ikirango cye cyibicuruzwa byabagabo. Manicurist yubaka ubudahemuka bwabakiriya irashobora gutanga amasomo kumurongo kubuhanga bwo kwagura imisumari. Nyir'ububiko bwa sitasiyo arashobora kongeramo icapiro ryihuse hamwe na serivisi yo gucapa. Muri ibi bihe byose, ibanga ntabwo ari ugutangiza ubucuruzi bushya guhera, ahubwo ni ugukoresha abakiriya bariho nibikorwa remezo kugirango binjize amafaranga mashya.
Mattos yagize ati: "Buri nyiri ubucuruzi buciriritse agomba kwibaza ikibazo kimwe: ndimo kugurisha ibintu byose umukiriya wanjye yashoboraga kungurira? Ba rwiyemezamirimo benshi bagabanya inyungu zabo kuko batazi ko umuntu usanzwe wizera serivisi cyangwa ibicuruzwa byiteguye kugura byinshi. Kandi iyo niyo ntambwe yambere yo kwaguka adakeneye igishoro kinini."
Iyindi ngamba yingenzi yo kubaka ubucuruzi murukurikirane nta ngaruka ni ukwegereza ubuyobozi ibikorwa. Ba nyir'ubucuruzi buciriritse bahuriza hamwe ibintu byose barangiza bakaba icyuho kinini mu mikurire yabo. Kugirango bapime, birakenewe kubaka inzira zisubirwamo, guha inshingano imirimo, no gukora sisitemu aho ubucuruzi bukora nta nyirabwo akeneye kuba ahari igihe cyose. Mattos aragabisha ati: "Niba umushinga wawe ushingiye kuri 100%, ntabwo ari ubucuruzi, ni akazi kiyoberanije."
Usibye gutandukanya ibicuruzwa na serivisi mubucuruzi bumwe, hari amahirwe yo kwaguka binyuze mubyitegererezo nko gutanga uruhushya no koroshya francises. Ba rwiyemezamirimo bato bato basanzwe bafite ibikorwa byatsinze bishobora kwigana ahandi hantu hamwe nishoramari rito cyane kuruta uko wabitekerezaga. Itandukaniro ryibanze riri muburyo bwo kwerekana icyitegererezo gishobora gukurikizwa nabandi bitabangamiye ubwiza bwibitangwa.
Mattos asoza agira ati: "Imitekerereze ya ba nyir'ubucuruzi buciriritse igomba guhinduka. Benshi bemeza ko kwihangira imirimo ari ikintu ku baherwe gusa, ariko mu byukuri, ni ba nyir'ubucuruzi buciriritse bungukirwa cyane n'izi ngamba. Abiga gupima, gutandukanya, n'imiterere y'iterambere bakura ku buryo burambye kandi bakirinda ibibazo bituruka ku ihindagurika ry'isoko."
