Isi yubwiza nuburanga ihora itera imbere, kandi kimwe mubintu bigira uruhare runini muri iri hinduka ni urusobe. Ubwiza Bwiza, buyobowe na Kátia Alves na Carol Judice, bugaragara muri iki gihe mu guteza imbere kwibiza mu muco n’umuco ndetse n’ibihembo bitamenyekana gusa ko ari indashyikirwa ahubwo binashyiraho ahantu heza ho guhanga udushya no guteza imbere ubucuruzi.
Inararibonye zidasanzwe zitanga amahirwe yihariye kubanyamwuga bahuza, biga, kandi bakomeza kugezwaho amakuru yerekana ibyifuzo byabaguzi. Mu kwitabira ibirori bihuza abahanga nibirango bizwi, ba nyir'ubucuruzi bafite amahirwe yo kwagura imiyoboro yabo no gusobanukirwa ibikenewe ku isoko bikomeje kugenda bihinduka.
Umuyobozi mukuru wa Excellence Beauty, Kátia Alves, ashimangira akamaro k’aya masano: “Mu bihe bigenda byiyongera ku buryo butandukanye no kwishyira hamwe, ibihembo byacu bishishikariza abanyamwuga guteza imbere ibicuruzwa bikenerwa mu buryo butandukanye.
Usibye guteza imbere kungurana ubunararibonye, ibihembo bigira uruhare runini mukwemeza imirimo yakozwe nababigize umwuga. Ubwiza Bwiza ntibumenya gusa ireme no guhanga udushya muri serivisi, ahubwo binashimangira umwanya wa buri bucuruzi mumasoko yubwiza burushanwe hamwe nisoko ryiza. Nk’uko byatangajwe na Carol Judice, umufatanyabikorwa muri iyi sosiyete, "ishyirahamwe ridahwitse ry'ibihembo byacu ni itandukaniro rihuza udushya n'indashyikirwa, bigatuma abantu bamenyekana bigira ingaruka ku bucuruzi."
Kugaragara byakozwe muri ibi birori ni umutungo w'agaciro. Ba rwiyemezamirimo bitabira gahunda yo kwibiza bafite amahirwe yo kwigaragaza, kumenyekanisha ibirango byabo no kwagura ubucuruzi bwabo.
Kubwibyo, guhuza urwego rwubwiza nuburanga, rushyigikiwe nibintu bitangaje hamwe nibihembo, ntabwo birenze ingamba zo kugurisha: ni umusemburo wo guhanga udushya no gutsinda. Muguhuza nabandi banyamwuga ninzobere, ba rwiyemezamirimo bafite amahirwe yo gukora ibicuruzwa byujuje ibyifuzo byamasoko, mugihe icyarimwe bashimangira ibicuruzwa byabo mubidukikije kandi birushanwe.
Excellence Beauty ni isosiyete imenya kandi igaha ibihembo abanyamwuga na ba rwiyemezamirimo, kandi muri Nzeri yakoresheje imwe mu mihango ikomeye yo gutanga ibihembo i Londres. Umugoroba wari ibirori byinzobere 20 zatoranijwe neza nabambasaderi ninzobere kumasoko yubwiza.
Ibirori byo gutanga ibihembo byitabiriwe kandi n’abantu bakomeye bo mu bucuruzi n’itangazamakuru ku isi, nka Miguel Vieira, umuyobozi mukuru wa Prom Group, na Sandro Vitta, umunyamakuru uyobora amakuru ya London News and Wise Magazine.
Ni ngombwa gusuzuma ibishoboka ibintu nka Excellence Ubwiza bishobora kuzana. Muri uyu mwaka, hazaba indi mihango ibiri ikomeye yo gutanga ibihembo: gahunda yo kwibiza idasanzwe i Dubai kuva ku ya 22 kugeza ku ya 30 Ukwakira, n'umuhango wo gutanga ibihembo muri Rio de Janeiro ku ya 4 Ugushyingo.
