Imbuga nkoranyambaga ziri kuri radar ya buri mwuga wo kwamamaza. Ibicuruzwa ntibishobora gusa gukoresha hyper-segment abakoresha amakuru yimbuga nkoranyambaga kugirango basobanukirwe neza imiterere yabaturage, ariko birashobora no kugera no kwagura abumva bose kwisi. Byongeye kandi, ibigo birashobora gukurikirana ROI, nayo ikabemerera gukora neza ubukangurambaga ku ngamba zo kwamamaza zizaza.
Bumwe mu buryo bwo kwamamaza ku mbuga nkoranyambaga ni binyuze muri Meta Reels igenda ikundwa cyane. Ubwa mbere amasegonda 15, Reels yaguwe kugirango yemere amashusho maremare afite imiterere itandukanye. Ihindagurika ryakuruye abamamaza bashaka guhuza nababumva muburyo bushya kandi bushya, haba binyuze mu nkuru za Reel cyangwa imiterere mubiryo.
Imibare yaturutse ku rubuga rwa Statista yerekana ko Burezili ari isoko rya gatanu ku mbuga nkoranyambaga ku isi kandi rikaba rinini muri Amerika y'Epfo ukurikije abayumva, aho abaturage barenga 84% bagera ku mbuga nkoranyambaga buri munsi. Urebye ibi, abahanga mu kwamamaza bakeneye kwitondera buri kintu cyose cyabateze amatwi.
Hamwe nimiterere itandukanye ya Reels itanga ibisubizo bitandukanye, ibirango bishaka kuzamura ibikorwa byabo byo kwiyamamaza bigomba gusobanukirwa ningaruka zijyanye ningengo yimishinga itandukanye gusa ahubwo n'inzira zitandukanye. Ubushakashatsi bwakozwe na Vidmob, urubuga rukomeye rwa AI ku isi mu bikorwa byo guhanga, rwakoze isesengura rirambuye kugira ngo rwumve akamaro ka Reels mu kwamamaza. Uhereye ku budahemuka buke (lo-fi) n'ibirimo byakozwe n'abakoresha (UGC) kugeza ku itandukaniro riri hagati yo kohereza kuri Facebook Reels na Instagram Reels, ubushakashatsi bwerekanye ko ibisubizo byihariye kubirimo ndetse no kuri platifomu.
Umuyobozi w'ishami rya Latam muri Vidmob, Miguel Caeiro agira ati: "Kugira ngo imikorere yabo yiyamamaze, ibicuruzwa bigomba gusobanukirwa n’imiterere itandukanye ya Reels, hitawe ku ngengo y’imari itandukanye y’umusaruro ndetse n’imiyoboro itandukanye yo gukwirakwiza, nka Instagram na Facebook.
Ibirimo "Amateur" biragaragara.
Nubwo bisa na UGC, ibintu bya lo-fi birashobora gukorwa nkana nikirangantego kugirango byerekane umusaruro wakozwe "murugo".
Ubushakashatsi bwa Vidmob bwerekanye ko abakoresha imbuga nkoranyambaga bakunda ibintu bya lo-fi bisa na UGC, aho kuba ubudahemuka bukabije (hi-fi), ubusanzwe bujyanye n'amatangazo yanditswe agaragara kuri televiziyo no ku mbuga za interineti.
Ibirimo Lo-fi byagaragaje ubwiyongere bwa 81% mukigereranyo cyo gukanda (CTR) no kwiyongera kwa 13,6% mubitekerezo muri 25% yambere ya videwo (VT25%), ugereranije nimpuzandengo yamamaza. Ugereranije, hi-fi yagabanutseho 71% muri CTR naho 14.5% yagabanutse muri VT25% ugereranije nikigereranyo.
Instagram na Facebook
Nubwo byombi ari imiyoboro ya Meta, Instagram na Facebook bifite imiterere itandukanye. Nyamara, ingamba zatsinzwe zurubuga rumwe bigaragara ko zigira ingaruka kumikorere yizindi.
Isesengura rya Vidmob ryerekanye ko gukoresha amashusho y’ibicuruzwa byingenzi cyangwa kuba abantu mu ntangiriro ya Reel iyo ari yo yose ari ingenzi kuri VTR yayo, akaba ari cyo gipimo cyerekana umubare w’abakoresha bareba amashusho ya videwo kugeza ku ndunduro, ugereranije n’ibyatangajwe byose. Ubwiyongere bwa 8% muri VT25% bwanditswe kumashusho no kwiyongera 10% kubantu. Mugereranije, abahanga bafite inyandiko nyinshi babonye 60% muri VT25%.
Aya makuru yanagaragaje ko abumva kuri platform ya Meta bombi bagaragaje ko bashishikajwe nubwoko butandukanye bwibirimo lo-fi. Instagram itanga uburambe butuma abayireba bakurikira kandi bagahuza nababigizemo uruhare muburyo bwimbitse, mugihe Facebook itanga ibintu byinshi bikora hamwe numutima wawe muto.
Ubushakashatsi bwemeje ko ibikubiyemo biyobowe n’impano byagize ingaruka zikomeye kuri Instagram, aho VT25 yiyongereyeho 20%, ariko igabanuka rya 33% muri VT25% kuri Reels kuri Facebook.
Gukora neza ni urufunguzo rwo kugera kuri ROI yo hejuru.
Ubushakashatsi bwemeza ko gushyira mu bikorwa guhanga imbuga nkoranyambaga ari ngombwa mu kuzamura imikorere yo kwiyamamaza, ari nako bigomba guhuzwa n'ibirimo n'umuyoboro - Instagram cyangwa Facebook.
Ukurikije ibisubizo, amahirwe meza kubirango byo guhindura ibisubizo bya Reels ni ugusesengura amakuru yakusanyirijwe hamwe hamwe namakuru yihariye yerekana ibicuruzwa, bitanga ubushishozi bwingenzi amakipe yabo ashobora gusuzuma no guhindura ingamba zifatika.
Mugusesengura ibyaremwe bivuye muburyo bwo gusesengura, gushyigikirwa namakuru yo guhanga agaragara buri munsi, ibirango birashobora guhindura imikorere yabo kandi bigatanga ibisubizo byiza.
Caeiro agira ati: "Imiterere ya Reels itanga isano ikomeye n'abayireba ku mbuga nkoranyambaga. Ubworoherane bwayo, hamwe n'ubushobozi bukomeye bwo kugabana, bituma abantu begera ikirango kandi bikongerera amahirwe yo kwiyamamaza."
