Muri ubu buryo bwo guhatana, gukurura ishoramari nintambwe yingenzi kugirango ubucuruzi butere imbere. Muri Mata 2024, Burezili yagaragaye cyane, bingana na 48,6% by'amafaranga yose yashowe muri Amerika y'Epfo. Muri uku kwezi, abatangiriye muri Berezile bakusanyije miliyoni 356.7 z'amadolari y'Amerika mu byiciro 73 by'ishoramari, nk'uko raporo ya buri kwezi yashyizwe ahagaragara na platform ya Distrito.
Nyamara, ba rwiyemezamirimo benshi, cyane cyane abatangiye, bakora amakosa ashobora kubangamira amahirwe yabo yo kubona inkunga ikenewe.
Ukizirikana ibi, André Medina, Umuyobozi ushinzwe guhanga udushya muri Andrade Gutierrez, intangarugero mu guhanga udushya mu bijyanye n’ubwubatsi n’ubwubatsi, yashyize ku rutonde amakosa atanu akunze gutangira gukora mu gihe ashakisha ishoramari rishya:
1- Kubura imyiteguro ihagije
Rimwe mu makosa akunze kugaragara ni ukubura imyiteguro. Ba rwiyemezamirimo benshi basuzugura icyifuzo cyo kwitegura neza mbere yo kwerekana abashoramari. Ibi birimo kugira igorofa ryateguwe neza, gahunda yubucuruzi irambuye, hamwe nubushakashatsi bwimari bufatika.
Impuguke igira iti: "Abashoramari bifuza kubona ko gutangira bifite icyerekezo gisobanutse n'inzira isobanutse neza yo gutsinda. Kubera iyo mpamvu, imyiteguro idahagije itanga ubumenyi buke kandi bishobora kwirukana abashoramari".
2- Igiciro kidasanzwe cya sosiyete
Irindi kosa risanzwe ni uguha agaciro sosiyete. Abashoramari akenshi basuzugura agaciro kabo, ibyo bikaba bishobora kubuza abashoramari batekereza ko igiciro kidahwanye niterambere ryikigo niterambere. Igiciro cyo hejuru cyane kirashobora kugaragara nko kudasobanukirwa isoko nibiteganijwe kubashoramari. Ni ngombwa gushingira igiciro ku makuru afatika n'ibipimo ngenderwaho.
3- Ubumenyi buke kubyerekeye umwirondoro w'abashoramari.
Ku bwa André Medina, gushaka ishoramari utazi umwirondoro n'ibyifuzo by'abashoramari birashobora kuba inzira yo kwangiza. Agira ati: "Abashoramari bose ntibakwiriye gutangira bose. Ni ngombwa gukora ubushakashatsi no kumenya abashoramari bafite inyungu n'uburambe ku rwego aho itangira rikorera."
Kwiyerekana kubashoramari badahujwe nubucuruzi bwawe birashobora kuvamo guta igihe no kubura amahirwe. Gusobanukirwa nibyo abashoramari bashaka no guhuza uburyo bwawe kubwibyo nibyingenzi mukusanya inkunga.
4- Kwibanda cyane kubicuruzwa no kwibanda cyane kubikenewe ku isoko.
Ba rwiyemezamirimo benshi bashimishwa nibicuruzwa byabo kuburyo birengagiza ibikenewe ku isoko. Abashoramari bashaka gutangira gukemura ibibazo nyabyo kandi bifite isoko ryasobanuwe neza. Ni ngombwa kwerekana ko hari icyifuzo gikomeye kandi ko igisubizo cyatanzwe gihuye neza nibyifuzo byabateze amatwi.
5- Kubura gukorera mu mucyo no kuba inyangamugayo
Gukorera mu mucyo no kuba inyangamugayo ni ibintu by'ingenzi mu gushiraho umubano wo kwizerana n'abashoramari. Guhisha amakuru cyangwa kwerekana amakuru muburyo buyobya bishobora kugira ingaruka zikomeye.
Uyu muyobozi asoza agira ati: "Abashoramari b'inararibonye barashobora kumenya ibitagenda neza, kandi nibimara kugaragara, icyizere cyo gutangiza cyangiritse cyane. Kuba inyangamugayo ku bibazo, ingaruka, n'ibikenerwa na sosiyete bitera urufatiro rw'icyizere kandi birashobora, mu buryo butangaje, kongera amahirwe yo kwakira ishoramari".
