Iyamamaza rya porogaramu iheruka gukorwa ryakozwe ku bufatanye hagati ya Spotify Advertising na RankMyApp ryagaragaje akamaro n’iterambere ryamamaza amajwi mu mwanya w’itangazamakuru rya digitale. Ubukangurambaga, ibisubizo byatanzwe muri MMA Impact Brasil 2024 iheruka, birerekana itangizwa ry’ishami rishya ry’ubucuruzi RankMyApp, RankMyAds, ryibanze ku bitangazamakuru kabuhariwe.
Ibirori bya Spotify Sparks, byabaye muri Nzeri 2023, byari bimaze kwerekana akamaro k'isoko rya Berezile mumajwi ya digitale. Noneho, gahunda yibitangazamakuru byamamaza bikorwa na RankMyApp kubufatanye na Spotify Kwamamaza bishimangira agaciro kamamaza amajwi nkigice cyingenzi cyingamba zo kwamamaza.
Ibisubizo mu Kumenya
Ubukangurambaga bwageze kuri miliyoni 1.3 zikoreshwa mu majwi, bugura cyane kumenyekanisha ibicuruzwa mu bice bitandukanye byabumva. Byongeye kandi, gukanda hejuru ya 5.000 byafashwe amajwi, bivamo Kanda-Binyuze ku gipimo (CTR) cya 0,40%, byerekana ukuri n’ibintu bifatika bihabwa abakoresha.
Guhindura hamwe na ROI
Julio Frassei, Umufatanyabikorwa w’abakiriya muri Spotify Advertising, yashimangiye ko "ingingo zingenzi zo kugera ku buryo bunoze bwo kwerekana ibicuruzwa ari ukugaragara no guhindura / ibisubizo bya ROI." Ubukangurambaga bwatanze ibisobanuro birenga 144.000 kubirango byamamaza, harimo gukuramo, kwiyandikisha, no kugura, usibye gufata amajwi arenga 16.000, intambwe zingenzi muri enterineti. Iyi mibare yerekana kugaruka kumafaranga yakoreshejwe (ROAS) ya 28.75, yerekana imikorere yishoramari.
Ibanga ryamakuru hamwe nigihe kizaza cyo kwamamaza hakoreshejwe Digital
Leandro Scalise, umuyobozi mukuru wa RankMyApp, yashimangiye akamaro ko kwihererana amakuru no kubahiriza LGPD (Amategeko rusange yo kurinda amakuru muri Berezile). Scalise yagize ati: "Muguhuza imiterere yamamaza udushya no gukurikiza byimazeyo amabwiriza yerekeye ubuzima bwite, twashoboye kugera ku rwego rushya mu bijyanye no kwiyamamaza, kumenya ukuri, no gukora neza". Yongeyeho ko kubahiriza amategeko ya LGPD mu kwiyamamaza kw’amajwi ari ukuri kugaragara muri Berezile, bikazamura ubuziranenge mu bikorwa by'itangazamakuru ndetse no mu bikorwa byo kwamamaza hakoreshejwe ikoranabuhanga.
Kubindi bisobanuro bijyanye no kwiyamamaza hamwe nandi makuru yinyongera, sura ibyuzuye byamamaza byamajwi .
