Braze (Nasdaq: BRZE), urubuga ruyobora ibikorwa byo guhuza abakiriya ruha imbaraga ibicuruzwa kugira ngo bishoboke rwose, biratangaza ko byarangiye neza ko byatangajwe mbere yo kugura OfferFit, isosiyete ifata ibyemezo bya AI.
Nyuma yimyaka myinshi yubufatanye butanga umusaruro nkibigo bitandukanye, Braze na OfferFit biratera imbere byihuse kugirango hongerwe imbaraga mu kwinjiza imashini ifata ibyemezo byinshi bya OfferFit mu mbuga z’abakiriya ba Braze, mu gihe icyarimwe byihutisha iterambere rya OfferFit kandi bigerwaho hifashishijwe urugero rwa Braze ku isi. Mu kuzuza igihe nyacyo cya Braze, imiyoboro myinshi ihuza abakiriya hamwe na moteri ya kijyambere ya OfferFit igezweho, ishobora guhindurwa cyane na moteri yo kwiga, ibirango byungukira ku buhanga bugezweho bwuzuzanya mu buryo bwikora no kwiga imashini, guhindura umubano w’abakiriya no gutanga agaciro hagati y’abaguzi n’ubucuruzi.
Uku kugura gushingiye kubikorwa byavuzwe na Braze byateje imbere iterambere rya kavukire rya AI ryitwa Project Catalyst, ryashizweho kugirango rifashe ibicuruzwa kumenyekanisha no guhuza uburambe hamwe ningendo zingirakamaro hamwe nibirimo murwego, ubu birahari (muri beta nto).
Bill Magnuson, umwe mu bashinze akaba n'umuyobozi mukuru wa Braze, Bill Magnuson yagize ati: "Hamwe na Braze yatangijwe ku mugaragaro na OfferFit na Braze ku bicuruzwa byacu bimaze gukomera, nshimishijwe no guha abacuruzi ibintu byose by’ubushobozi bwo kwiga imashini, byatejwe imbere na AI bigezweho ndetse n’ikoranabuhanga ryo kwiga ryongera imbaraga". Ati: "Twishimiye kubona BrazeAI ™ izamura uruhare rw’ibikorwa by’abacuruzi, bazava ku mirimo isubirwamo yo gushyiraho ubukangurambaga kugira ngo babe abahanga mu bunararibonye, bagahindura buri mwanya w’urugendo rw’abakiriya kugira ngo batware ibicuruzwa byabo hamwe n’intego z’ubucuruzi, batanga ubunararibonye bw’agaciro bujyanye n’ibikenerwa n’abaguzi. Hamwe no kugura byuzuye, ntegerezanyije amatsiko kuzuza ubumenyi bwuzuzanya, ibicuruzwa, na serivisi zitangwa na Braze na Offer. itsinda. ”
George Khachatryan, washinze kandi akaba n'umuyobozi mukuru wa OfferFit, yagize ati: "OfferFit na Braze byuzuzanya neza: amasosiyete azashobora gukoresha imbaraga za sisitemu yo mu rwego rwo hejuru ifata ibyemezo bya AI, ihujwe neza n’urubuga ruyobora abakiriya ku isoko."
Wige byinshi kubyerekeranye nibicuruzwa byuzuzanya bya Braze na OfferFit bitanga ibisubizo byiza kubakiriya babo, nka Kayo Sports, hano .
