Isoko rya Boost ryinjiye ku isoko rifite intego nyamukuru yo kuzamura umusaruro w’ibicuruzwa ku masoko manini yo mu gihugu. Binyuze mu mishinga ikozwe mu bice bitatu - kataloge, imikorere, na gahunda yo gutegura ingamba - isosiyete yihagararaho nkumufatanyabikorwa mugutezimbere umutungo, gukorana impande zombi nabakiriya bayo kwihutisha ibisubizo, kongera kugaragara, no kwinjiza amafaranga menshi.
Yashinzwe na Mariana Mantovani, ufite uburambe bwimyaka irenga 15 muri e-ubucuruzi n’amasoko, ayoboye amakipe akomeye mu masosiyete manini mu nzego zitandukanye, Boost atanga ibisubizo birimo gusuzuma imikorere no kugenzura; urutonde rwogutezimbere no kugena ibiciro; gushiraho no gushyira mu bikorwa ubukangurambaga bwo kwamamaza; igenamigambi ryubucuruzi kumatariki yingamba (urugero, vendredi y'umukara); n'amahugurwa no guteza imbere amakipe y'imbere.
Mariana abisobanura agira ati: "Ntabwo twifata nk'ubujyanama gusa, ahubwo ni abafatanyabikorwa mu iterambere. Muri manifeste yacu, dushimangira ko tudatanga ibicuruzwa byateguwe, ahubwo dushiraho ingamba zashyizweho kugira ngo ibicuruzwa bikore kandi bigurishe byinshi ku masoko. Ibintu byose birahujwe kandi bizamurwa: kataloge, kwamamaza, no kugurisha. Turashaka guhindura amasoko mu nzira nyayo yinjira mu bakiriya bacu."
Itandukaniro nyamukuru rya Boost rigizwe na serivisi yihariye kandi yegeranye, ihujwe nukuri kwa buri mukiriya; uburambe bukuru mubakinnyi bakomeye ba e-ubucuruzi; icyitegererezo cyihuse, hamwe no gusuzuma byihuse na gahunda y'ibikorwa ifatika; impirimbanyi hagati yingamba nogushyira mubikorwa; na 360 ° kureba ubucuruzi.
Hamwe nishoramari rya bootstrapping, portfolio ya Boost ikubiyemo ibigo byubuzima / ubuzima bwiza na electronics, kandi irashaka kwaguka mubindi bice bibona isoko nkumuyoboro wingenzi. Byongeye kandi, isosiyete ikomeza kugezwaho amakuru nkubucuruzi bwimibereho nubucuruzi bwa Live; ubwenge bwubukorikori bukoreshwa kubiciro, itangazamakuru, na serivisi zabakiriya; kandi bigenda byingenzi cyane guhuza ibikoresho (byuzuye, gutanga umunsi umwe).
Movani asoza agira ati: "Isoko ryo muri Berezile rirakuze, hamwe no gukura guterwa cyane n'icyorezo, kandi ryibanda ku bakinnyi bakomeye (Mercado Livre, Amazon, Magalu, Americanas, Shopee).
