Mercado Livre irimo kwitegura undi munsi wamateka wumukara wumukara : ikirango kimaze gutangaza miliyoni 100 zamadorali y’amadorari, bivuze ko ishoramari ryiyongereyeho 150% ugereranije n’umwaka ushize. Mu rwego rwo guherekeza ishoramari, iyi sosiyete iratangiza ubukangurambaga bukomeye mu mateka yayo, ikinwamo n'abambasaderi bakomeye nka Marcos Mion, Susana Vieira, Nicole Bahls, Ana Castela, na Neymar Jr.
Ibiteganijwe ku itariki ni byinshi. Nk’uko ubushakashatsi bwakozwe na "Consumer Panorama" bwakorewe hamwe na Mercado Pago zirenga 42.000 hamwe n’abakoresha isoko, 81% by’abitabiriye gahunda barateganya ibyo bagura mbere, bikiyongeraho 6% ugereranije n’umwaka ushize. : " Kimwe n'abaguzi, natwe twiteguye umwaka wose kugira ngo twemeze amateka yo ku wa gatanu w'umukara, atari ku kirango gusa ahubwo no ku bagurisha bacu. Intego yacu irasobanutse: kuba umushoferi nyamukuru kuri bo kugwiza ibisubizo byabo no kugera ku bicuruzwa byanditse, byemeza ko ibicuruzwa byihuta mu gihugu ndetse n'ubunararibonye bwo guhaha bujuje ibyifuzo by'abaguzi . "
Mercado Pago nayo ishora imari mugihe cyubucuruzi: abakiriya ba banki ya digitale bazagira inyungu zihariye kuri Mercado Livre, nko kwishyura mu byiciro bigera kuri 21 ku makarita yinguzanyo no gusubiza ako kanya muri Méli Dollars kubakoresha Meli +. Umuyobozi ushinzwe kwamamaza no gukura muri Mercado Pago muri Berezile, Felipe Castaño : " Imikoranire iri mu bidukikije itanga uburambe bwiza ku bakiriya bacu no ku bagurisha. Abagura ku isoko hamwe na Mercado Pago bafite ibyiza byinshi, haba mu buryo bwihariye bwo kwishyura cyangwa kugaruza amafaranga . " Banki ya digitale itanga kandi 100% kugaruza agaciro kubiciro bishya bya POS byaguzwe, bizamura igurishwa ryumubiri muri iki gihe kimwe.
Ubushakashatsi bugaragaza byinshi byateganijwe, byizewe, kandi bikoresha imibare.
Ubushakashatsi "Umuguzi Panorama" bwakozwe hagati yitariki ya 14 na 20 Ukwakira, bwerekana inzira nyamukuru ziki gihe: hafi kimwe cya kabiri cy’Abanyaburezili barateganya gukoresha amahirwe yo kugabanuka no gutegereza Noheri n’umwaka mushya (47%) . Ibyiciro byifuzwa cyane ni ibikoresho byo murugo, ibikoresho bya elegitoroniki, Urugo & Imitako, Imyambarire n'Ubwiza , hamwe na bibiri bya nyuma byongerewe imbaraga ugereranije numwaka ushize, biterwa nubushobozi bwa digitale no kongera inshuro zo kugura, bigera kuri # Top4 na # Top5 ibyiciro byashakishijwe bwa mbere.
Ubushakashatsi bwerekana kandi ko 76% byabaguzi batekereza ko kugabanirizwa kugabanywa 'ikintu gikomeye cyangwa gikomeye' mugihe bafata icyemezo cyubuguzi. Byongeye kandi, ibikoresho bya Artificial Intelligence nabyo bigenda byamamara mu myitwarire yo kugura abaguzi. 48% by'abaguzi bamaze kuvuga ko bafite intego yo gukoresha AI , nk'ibiganiro ndetse n'abafasha basanzwe, kugira ngo bashake amasezerano kandi bagereranye ibiciro mu gihe cyo ku wa gatanu w’umukara - iyi ikaba yemeza ko iterambere ry’urugendo rwa tekinoroji n'ikoranabuhanga ari umufasha wo gukoresha ubwenge.
Ubushakashatsi bugaragaza abaguzi bafite icyizere kandi bakora cyane mubyo baguze: impuzandengo y'itike ikomeza kuba hejuru kandi ijyanye n'ubushakashatsi bwakozwe mu mwaka ushize, 24% bagashaka gukoresha amafaranga arenga 2000 $; 28% hagati y $ 1.000 na 2000 $; 26% hagati y $ 500 na $ 1.000 naho asigaye (22%) agera kuri 500 $, ahuza impuzandengo iri hejuru ya $ 1.500.
Ku mwaka wa kane wikurikiranya, amakarita yinguzanyo nuburyo bwatoranijwe bwo kwishyura kuwa gatanu wumukara (41%) , hamwe na Pix iza kumwanya wa kabiri hamwe 29% byabakoresha (+10 pp. 2024). Umurongo w'inguzanyo (20%) , amakarita yo kubikuza (9%) , n'impapuro za banki (1%) nubundi buryo bwo kwishyura bwitariki.
Iyo wishyuye ikarita y'inguzanyo, 77% by'ababajijwe bahitamo kwishyura mu byiciro, muri bo 72% bagabanya amafaranga yabo mu byiciro bigera kuri 6, umubare w'amanota 3 ku ijana ugereranyije n'umwaka ushize. Byongeye kandi, 23% byabantu bafite intego yo kwishyura mubice bigera kuri 12 na 5% mubice birenga 12.
: " Abanyaburezili bakunda kuzigama amafaranga kandi barashaka gufata ibyemezo birushijeho kumenya: gushaka ibiciro byiza, gukoresha AI kugereranya amahitamo, no kwishyira hamwe kugira ngo bakoreshe kuzamurwa mu ntera. Urugero, 55% by'abakoresha bashaka kugura ibikoresho byo mu rugo, icyiciro cyashakishijwe cyane ku giciro cyo hejuru, bifuza kwishyura mu byiciro mu gihe cy'amezi 6. "
Brand itangiza ubukangurambaga bukomeye mumateka yayo.
Ku wa gatanu w’umukara wa Mercado Libre uzarangwa n’ubukangurambaga bunini bwakozwe na sosiyete muri Berezile. Mu rwego rwo gushimangira ibyifuzo bitemewe kuri iyo tariki , ubukangurambaga buzatangira hibandwa ku 11.11, hagaragaramo abantu b’ibishushanyo bakundwa n’Abanyaburezili, nka Marcos Mion, Susana Vieira, Nicole Bahls, Ana Castela, na Neymar Jr. Byakozwe na GUT, ubukangurambaga buzagira ingamba 360º, hamwe no gushyira ku mbuga nkoranyambaga ku mbuga nkoranyambaga. Video yo kwiyamamaza hano .
"Ubukangurambaga bwuzuye abahanzi b'ibyamamare, bakunzwe cyane, ndetse n'ibiranga byinshi muri Berezile. Uyu mwaka wa gatanu wa Mercado Libre Black vendredi ku ya 11 Ugushyingo uzandikwa mu mateka, ushimangira ko wiyemeje guha Abanyaburezili amasezerano gusa atemewe, ariko kandi ubunararibonye budasanzwe bwo guhaha buhuza n'umuco w'igihugu kandi bugatanga ibitekerezo bidasubirwaho kandi bitanga ibitekerezo bidasubirwaho, bitanga ibitekerezo bidasubirwaho. Umuyobozi wa GUT São Paulo.
: " Ishoramari ryose rifite intego imwe nyamukuru: gutanga ubunararibonye bwiza ku bagurisha no ku baguzi. Dushora imari mu bikoresho kugira ngo twizere ko ibicuruzwa byihuta muri Burezili, mu ikoranabuhanga kugira ngo dutange imikoreshereze myiza n'ibikoresho, ndetse no mu kwamamaza kugira ngo dutsinde kandi duhuze abakiriya benshi kandi benshi. Twese hamwe, tuzabigira uyu wa gatanu ukomeye cyane mu mateka ya Mercado Libre . "
