Mu myaka yashize, Noheri yiganje cyane mu rwego rwo hejuru mu bucuruzi, ariko iterambere ry’ikoranabuhanga rya digitale n’impinduka mu myitwarire y’abaguzi ryahinduye ikirangaminsi, kandi uyu munsi, umunsi wa gatanu w’umukara nicyo gikorwa gitegerejwe cyane n’abacuruzi bo muri Berezile.
Nk’uko Neotrust ikomeza ivuga, mu mwaka wa 2023, kugurisha kuri interineti byarenze miliyari 7.1 reais, byiyongereyeho 15% ugereranyije n’umwaka ushize, kandi ibiteganijwe mu 2025 ni ukongera kwaguka, bigashyigikirwa n’icyizere cy’umuguzi ndetse n’ingamba zikomeye za e-bucuruzi.
Ariko phenomenon ntabwo ireba kugabanuka gusa. Byerekeranye nuburyo bushya bwo gutegereza kugura nubusabane hagati yibirango nabaguzi. Daniela Costa washinze Homedock, ibikoresho byo ku rubuga rwa interineti n'ibikoresho byo gushariza, agira ati: "Umukiriya w'uyu munsi ntashaka kwishyura make gusa. Bazi neza uburyo bwo gukoresha ibiciro, bityo bagashaka kugabanyirizwa agaciro bifite agaciro; barakora ubushakashatsi, bagatunganya, kandi bagatekereza ku bunararibonye muri rusange, harimo n'izina rya sosiyete." Impuguke yongeraho ko iki gihe kirenga 15% by’igurisha ry’isosiyete ku mwaka. Agira ati: “Ku wa gatanu w'umukara wahagaritse kuba igikorwa cyo kwamamaza kandi cyabaye igikorwa cy'ingamba, hamwe n'amezi yo gutegura no guhuriza hamwe amasoko yose.”
Abasesenguzi b'isoko, vendredi y'umukara yabaye rwose kwerekana imikorere yubucuruzi; ibirango bishoboye guhuza ikoranabuhanga, serivisi zabakiriya, no gutanga bishimangira izina ryabo kandi byongera agaciro kagereranijwe. Daniela agira ati: "Ni itariki igerageza ubushobozi bw'isosiyete ikora ndetse n'urwego rw'icyizere rusange." Kuri Homedock, igihe nacyo cyongera ubudahemuka bwabakiriya: abarenga kimwe cya kabiri cyabakiriya bagura mugihe cyo kuzamurwa mu ntera bagaruka kongera kugura mumezi akurikira.
Uyu mutwe uhuza urwego rushya rwubukungu mu bucuruzi bwa Berezile. Ibigo byubaka umwaka nko mu Gushyingo, byibanda ku ishoramari mu kwamamaza, ikoranabuhanga, no kubara. Noheri, iracyafite akamaro, ubu niyaguka risanzwe ryumuguzi watangijwe nuwagatanu wumukara kuko kalendari yarahindutse, hamwe nayo, uburyo bwo kugurisha no kugura. Uyu munsi, kugabanuka ni intangiriro yumubano uvanga ingamba, uburambe, nuburyo bworoshye - inkingi nshya yubucuruzi bwiki gihe.
Umucuruzi w’umucuruzi Daniela asoza agira ati: "Turi isosiyete yavutse kandi yigaragaza mu bidukikije hifashishijwe ikoranabuhanga, kandi turi mu gisekuru cyumva ko gukoresha ari inzira itari amarangamutima gusa ahubwo inashyira mu gaciro. Twiyemeje kugeza kuri iyi tariki kandi tuzakorana cyane n’ikusanyamakuru ry’ibihe hamwe n’ubukangurambaga bushingiye ku makuru kugira ngo dufate imyitwarire y’abaterankunga, ikarita izadufasha guhuza ibarura ryacu ndetse n’ibyo twatanze mu 2026 kandi bisobanutse neza."
