Icyumweru cya gatanu cyumukara 2025 wongeye gushimangira uruhare runini rwa e-ubucuruzi mugukoresha abaguzi muri Berezile na PIX nkuburyo bwo kwishyura. Imibare yatanzwe na Cielo Yagurishijwe Yagurishijwe (ICVA) yerekana ko ibicuruzwa byose byiyongereyeho 0.8% ugereranije nigihe kimwe cyo mu 2024, biterwa ahanini numuyoboro wa digitale, wanditse mbere ya 9.0%. Igicuruzwa gifatika cyerekanaga kugabanuka kwa 1.4%.
Muri rusange, miliyoni 90.34 zakozwe: 8,6% muri zo zakozwe binyuze muri Pix. Imikorere yisoko rya digitale nayo yagaragaye mumyitwarire ya macro-segiteri. Serivisi zateye imbere 3.7%, zishyigikiwe nibice bifitanye isano n'uburambe no kugenda. Ibicuruzwa biramba na Semi-biramba byagabanutseho 1,2%. Muri e-ubucuruzi, macro-segiteri zose zazamutse: Ibicuruzwa bitaramba (11.1%), Ibicuruzwa biramba (8.8%) na Serivisi (8.8%), bihuza umuyoboro nka moteri yibikorwa byo gucuruza.
Mu nzego, Ubukerarugendo n’ubwikorezi bwayoboye hiyongereyeho 8.4%, bukurikirwa n’ibiyobyabwenge (7.1%) na Cosmetika (6.3%), ibyo bikaba byemeza ko umuguzi ashyira imbere imibereho myiza, ubuzima, n’ubunararibonye. Urebye mu karere, gusa amajyepfo yiyandikishije (0.8%). Santa Catarina igaragara hamwe no kwaguka kwa 2.8%. Amajyepfo yuburasirazuba yerekanye kugabanuka kwinshi (-2.3%).
Visi Perezida w’Ubucuruzi, Carlos Alves yagize ati: "Icyumweru cya gatanu cy’umukara 2025 gishimangira imbaraga z’ubucuruzi bwa e-bucuruzi muri Berezile, hamwe n’abaguzi bagenda bahuza kandi basaba. Abacuruzi bakeneye gushora imari mu ikoranabuhanga no guhuza imiyoboro kugira ngo bakomeze iryo hinduka. Kuba inzego za serivisi, ubukerarugendo, n’ubuzima bwiza byerekana ko abakiriya baha agaciro ubunararibonye no korohereza, gufungura amahirwe mashya ku bacuruzi guhanga udushya no gutandukanya ibyo batanga."
E-ubucuruzi bwagurishijwe cyane mu masaha ya mugitondo na nimugoroba yo ku ya 28 kugeza 30 Ugushyingo. Hagati aho, gucuruza kumubiri byanditse ibikorwa byacyo byinshi mugihe cya sasita mugihe kimwe, byerekana imbaraga zinyuranye zikoreshwa hagati yimiyoboro.
Abagabo bateranaga igitsina gabo bagize uruhare runini rwo kugurisha no kwinjiza, ariko impuzandengo yamatike kubagore yari hejuru gato. Inguzanyo yo kwishyiriraho yagumanye akamaro kayo, hamwe nigiciro cyitike kurenza ubundi buryo bwo kwishyura - cyane cyane mubice bya digitale, aho byiganje kubigura bifite agaciro kanini.
Icyiciro cyo hasi no hagati cyagize uruhare runini mu kugurisha no kwinjiza, mu gihe igice kinini cyinjiza amafaranga menshi cyagaragaye ku giciro cyo hejuru cy’itike, cyane cyane kuri e-ubucuruzi. Muri e-ubucuruzi, amafaranga menshi ryinjije hafi kimwe cya kabiri cyinjiza icyo gihe , hamwe n’igiciro cyo hejuru cy’itike cyagaragaye ( R $ 504.92 ). Mubantu babaguzi, umwirondoro wa "Supermarket" wayoboye kugurisha no kwinjiza, ugakurikirwa na "Fashion" na "Gastronomic".
KUBYEREKEYE ICVA
Indangantego ya Cielo Yagurishijwe (ICVA) ikurikirana ubwihindurize buri kwezi bw’ibicuruzwa byo muri Berezile, bishingiye ku kugurisha mu mirenge 18 yashushanijwe na Cielo, guhera ku bacuruzi bato kugeza ku bacuruzi benshi. Uburemere bwa buri murenge mubisubizo rusange byibipimo bisobanurwa nimikorere yukwezi.
ICVA yatunganijwe n’akarere ka Cielo's Business Analytics hagamijwe gutanga ishusho ya buri kwezi y’ubucuruzi bw’ibicuruzwa by’igihugu bishingiye ku mibare ifatika.
BIGARAGARA GUTE?
Ishami rya Cielo's Business Analytics ryateje imbere imibare n’imibare ikoreshwa ku bubiko bw’isosiyete hagamijwe gutandukanya ingaruka z’umucuruzi waguze isoko - nko gutandukanya imigabane ku isoko, gusimbuza sheki n’amafaranga mu gukoresha, ndetse no kuvuka kwa Pix (sisitemu yo kwishyura muri Berezile ako kanya). Muri ubu buryo, icyerekezo ntigaragaza gusa ibikorwa byubucuruzi binyuze mu gucuruza amakarita, ahubwo binagaragaza imbaraga nyazo zo gukoresha aho zigurishwa.
Iyi ngingo ntabwo isobanura mbere ibisubizo bya Cielo, bigira ingaruka kubandi bashoferi benshi, haba mubyinjira n’ibiciro ndetse n’ibisohoka.
DUSOBANUKIRWE
ICVA Nominal - Yerekana ubwiyongere bw'amafaranga yagurishijwe ku izina mu bucuruzi bwagutse bwagutse muri icyo gihe, ugereranije n'icyo gihe cy'umwaka ushize. Irerekana ibyo umucuruzi yitegereza mubicuruzwa byabo.
ICVA Yangiritse - Nominal ICVA yagabanijwe kubiciro. Ibi bikorwa hifashishijwe deflator ibarwa uhereye ku giciro cyagutse cy’umuguzi (IPCA), yakozwe na IBGE, ihindurwa no kuvanga nuburemere bwimirenge yashyizwe muri ICVA. Irerekana iterambere nyaryo ryurwego rwo gucuruza, nta musanzu wo kuzamura ibiciro.
Nominal / Deflated ICVA hamwe no guhindura kalendari - ICVA idafite ingengabihe yingaruka igira ukwezi / igihe runaka, mugihe ugereranije ukwezi / igihe cyumwaka ushize. Irerekana umuvuduko wo gukura, itanga kwitegereza kwihuta no kwihuta mubipimo.
ICVA E-ubucuruzi - Ikimenyetso cyerekana ubwiyongere bwinjiza bwizina kumurongo wo kugurisha kumurongo, mugihe ugereranije nigihe gihwanye numwaka ushize.
