Kwiyongera kwabaguzi mugihe cyumunsi wumukara birashiraho ibidukikije byuzuye amahirwe kubirango bishya mubikorwa byabo. Nk’uko byatangajwe na PiniOn, isosiyete ikora ubushakashatsi ku isoko izobereye mu makuru y’ipiganwa n’imyitwarire, 58% by’Abanyaburezili barashaka gukoresha iyo tariki yo kugura mu 2025.
Urebye akamaro k'itariki, abahanga bagaragaza ubushishozi 8 bwingenzi kuwa gatanu wumukara. Ubigenzure:
- AI nkinshuti zifatika muri e-ubucuruzi.
Juliana Vital, Umuyobozi mukuru w’imisoro n'amahoro akoresha amakuru avuga ko Juliana Vital, umuyobozi mukuru w’imisoro n'amahoro akoresha amakuru y’ubucuruzi, avuga ko Juliana Vital, umuyobozi mukuru w’imisoro n'amahoro akoresha amakuru ku bicuruzwa bikuru bikuru bya Nubimetrics , agira ati :
Nk’uko umuyobozi abivuga, ikoreshwa rya AI rirenze ibiteganijwe; irasobanura uburyo ibirango bihatanira amasoko . Yongeyeho ati: "Ikoranabuhanga ridufasha kumva imyitwarire y'abaguzi mu gihe nyacyo kandi duhita duhindura ibiciro, ibisobanuro, n'amatangazo dukurikije impinduka ku isoko. Muri ubwo buryo, amasosiyete agira ubushake bwo kwitwara neza ku myitwarire no kwihagararaho mu buryo bunoze mu gushakisha, byongera kugaragara no guhinduka mu gihe cyo ku wa gatanu w'umukara."
- Ibikoresho byiza cyane no gutanga
Kugirango ukemure ingano y'ibicuruzwa, nstech , isosiyete nini itanga amasoko manini yo muri Amerika y'Epfo, itanga ibisubizo birenga 100 bifasha ibigo guhindura imikorere yabyo, cyane cyane mugihe gikenewe cyane nko kuwa gatanu wumukara. Imwe murimwe ni Frete Rápido (Kohereza Byihuse), igikoresho cyoroshya imicungire yubwikorezi muri e-ubucuruzi. Isosiyete iragaragaza ibintu nko gukurikirana imiyoboro myinshi, imirongo yihuse, no kugenzura ibicuruzwa. Mubyongeyeho, urubuga rwemerera guhuza amajwi no gucunga ameza yoherejwe. Ibi byorohereza kugenzura imikorere, kwemeza imikorere myiza mugutanga ibicuruzwa.
- Gukumira uburiganya bwa digitale
Nethone igisubizo cyo kumenya uburiganya bwa digitale, yatanze inama kubucuruzi n’abaguzi kumenya kuri iyi tariki: gukora ubushakashatsi ku biciro mbere, kugenzura niba byumvikana kwakira ibikubiye mu kigo runaka, kwemeza ibintu byinshi, gusobanukirwa imyitwarire y’abakoresha, gukoresha amakarita y’ukuri, no kugenzura amahuza yo kwishyura.
Kuri e-ubucuruzi n’amasoko, bisaba ibintu byinshi byemeza, nkibanga ryibanga, ibimenyetso, na biometrike, ibigo birashobora gushiraho izindi nzego zumutekano, bigatuma ubuzima bugora kubashuka. Gusobanukirwa imyitwarire y'abakoresha birashoboka kandi binyuze mubikoresho byo gusesengura imyitwarire ikoresha algorithms igezweho kugirango umenye imiterere yimyitwarire, nkibihe bisanzwe byo kwinjira, ahantu hakunze gukoreshwa, ndetse nuburyo umukoresha akorana ninteruro. Ibi bituma hamenyekana ibikorwa biteye inkeke nibikorwa mbere yuko ibyangiritse bibaho.
- Koroshya urugendo rwo kugura.
Mugihe cyo guhatana nkuwagatanu wumukara, ni ngombwa gushushanya urugendo rwuzuye rwabakiriya no guhitamo buri ntambwe yuburambe. "Buri gihe ntangirira ku gusesengura aho ingingo zihebye ziri mu rugendo rwo kugura. Urugero, niba umukiriya afite ikibazo cyo kwishyura, kubona amakuru kurubuga, cyangwa ndetse no gushyigikirwa, ingamba zawe ntizihinduka nkuko bikwiye, kandi igihe kirageze cyo gutanga ibisubizo byihuse kandi byihutirwa kugirango wirinde gutakaza amahirwe. Kugumya gutembera byoroshye nibindi bintu byingenzi kandi bikora ibintu byoroshye nkibintu byoroshye, kandi ni ibintu byoroshye kugirango utererane, kandi ni ibintu byoroshye kugirango utererane, kandi ni ibintu byoroshye kugirango utererane, kandi ni ibintu byoroshye kugirango ubireke kandi bishoboke. mu buryo butaziguye. Inzitizi nkeya, niko amahirwe menshi yo kuba umuguzi arangiza kugura. ", André Cruz, umuyobozi mukuru wa Digital Manager Guru , urubuga rwuzuye rwo kugenzura no kugurisha.
- Ubwenge bwamakuru kubikorwa byo kwishyura
Hamwe no kwagura kugura kumurongo kandi, kubwibyo, gukoresha uburyo bwo kwishyura hakoreshejwe Digital, cheque irashobora kuba igikorwa gishobora guteza akaga ibigo. Kubwibyo, kugira ibisubizo bishobora kwerekana uburiganya bwubucuruzi mugihe mugihe ubwiyongere bugenda bwiyongera ningirakamaro kugirango umucuruzi atsinde.
Nkuko Danilo Coelho, Umuyobozi w’ibicuruzwa n’amakuru muri Quod , isosiyete ikora datatech ihindura amakuru mu bwenge kugira ngo ifate ibyemezo, abisobanura agira ati: “bumwe mu buryo bukunze kugaragara mu buriganya ni ugukoresha imbogamizi mu bikoresho byishyurwa. Kubwibyo rero, ni ngombwa gufata ibisubizo bikoresha algorithms kugira ngo yemeze kugura ku rugero runini, bitarinze kubyara amakimbirane no gukumira umutekano mu buryo bunoze bwo gukumira ibicuruzwa. amazi menshi, abuza abaguzi kureka inzira yo kugenzura ”, abisobanura.
- Ubushakashatsi ku isoko nkinshuti zifatika
Gusobanukirwa nibyo abaguzi bashaka - nigihe babishaka - nimwe mubibazo bikomeye mubicuruzwa muri iki gihe. Muri iki gihe, ubushakashatsi ku isoko buhinduka umufatanyabikorwa, butanga amakuru nyayo afasha ibigo gusobanura imyitwarire, guhanura ibizagerwaho, no gufata ibyemezo bitekanye. Ku wa gatanu wumukara, uku gusobanukirwa kwabumva ningirakamaro muguhindura ingamba, gushyiraho ibiciro, no gukora ibikorwa byemeza, kwirinda imyanda no gutanga ibisubizo byinshi.
Nk’uko byatangajwe na Talita Castro, umuyobozi mukuru wa PiniOn , isosiyete ikora ubushakashatsi ku isoko kabuhariwe mu guhatanira amakuru ndetse no mu myitwarire, ubushakashatsi ni bwo butuma ibicuruzwa bikora mu bwenge kandi vuba. Uyu muyobozi ashimangira agira ati: "Amakuru yukuri agaragaza amahirwe akunze kutamenyekana. Iyo ibigo byumvise abaguzi kandi bigahindura izi nyigisho mu ngamba, byunguka neza, bifatika, ndetse n’inyungu zo guhatana, cyane cyane mu gihe cy’ibikorwa byinshi byo gucuruza, nko ku wa gatanu w’umukara."
- Gutegura ububiko bwumubiri muminsi mikuru nibihe bidasanzwe.
Intsinzi yo kugurisha kumubiri mugihe cyo guhaha cyane biterwa nigenamigambi rirambuye hamwe nu muteguro. Kuri André Seibel, umuyobozi mukuru wa Circuito de Compras, ikigo kinini cy’ubucuruzi kizwi cyane muri Amerika y'Epfo, kugenzura neza ibarura ni intambwe yambere. Kugenzura niba ibicuruzwa bishakishwa cyane biboneka birinda ibicuruzwa byatakaye kandi bitezimbere uburambe bwabakiriya. Byongeye kandi, kwitondera imiterere yububiko, kuva ibicuruzwa byerekanwe kugeza ibyapa bikwiye, bituma habaho itandukaniro mugukurura no gukurura abaguzi.
Nk’uko umuyobozi mukuru abivuga, indi ngingo y'ingenzi ni uguhugura itsinda rishinzwe kugurisha, kubategura gutanga serivisi yihuse, impuhwe n'ubumenyi bw'ibicuruzwa. Aha kandi niho hajyaho ingamba zifatika zo kugabanya imipaka ihindagurika ryibiciro, ikemeza irushanwa ridahungabanije inyungu. Asobanura agira ati: "Ku wa gatanu w’umukara, buri kintu cyose kibara: uhereye ku bubiko no mu bubiko bugaragara kugeza kuri serivisi z’abakiriya na politiki y’ibiciro. Ibi byose bigira ingaruka ku buryo butaziguye ku kunyurwa kw’abakiriya no ku bicuruzwa."
8. Ubunararibonye bwo guhaha hamwe na Wayfinding.
Mugihe cyimpera nkumunsi wo kuwa gatanu wumukara, ububiko bwumubiri burashobora guhinduka ibidukikije, bikangiza uburambe bwibicuruzwa bityo bikagabanya amahirwe yo kugurisha. Kugira ngo wirinde ibi bintu, igitekerezo cyo gushakisha inzira - cyane cyane ubuhanga bwo kuyobora abantu mu buryo bwimbitse mu mwanya - ni ingenzi mu gishushanyo mbonera. Silvia Kanayama, umuyobozi akaba n'umufatanyabikorwa muri Agência DEA abisobanura agira ati: “Itumanaho rigaragara kandi rifite uburambe ntabwo riyobora abaguzi gusa mu buryo bweruye kandi bufite intego mu kuzamura ibyifuzo, ahubwo rinategura urujya n'uruza rw'abantu, kugabanya umurongo, kandi bigatanga uburambe bwo guhaha kandi bunoze.” Ati: "Mugutegura inzira zubwenge zigihe gito no kwerekana ingamba zishimishije mumwanya wumubiri, inzira yo inzira irashobora kugabanya ubushyamirane kandi bigatera ibidukikije byiza kandi byimbitse, biteza imbere uburambe bwiza bugira ingaruka kubicuruzwa."
